The Unofficial TikTok Shop Podcast with Jordan West

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Melinda Hwang’s first 100 orders came to a Google Doc that she posted to her child’s school Facebook group. 6 months later she has sold over 100,000 masks. In today’s episode, Melinda and Jordan discuss the incredible series of events that lead to the meteoric growth of Happy Masks. Melinda’s story illustrates the incredible power of organic traffic through Facebook groups and provides a number of useful insights on how to cultivate a thriving community on Facebook as well as some keys for developing authentic relationships with influencers. 

KEY TAKEAWAYS FROM THIS EPISODE

• Be generous and go the extra mile for your Facebook Group, treat them like VIPs!
• Take every opportunity to understand your customer better.
• The easiest way to ensure that influencer partnerships are genuine is to pay with products instead of cash.

TODAY’S GUEST

Melinda Hwang is the Founder of Happy Masks and a mom of three kids. After leaving the corporate world, she’s been exploring business ideas until she accidentally started Happy Masks in 2020. Her father and his scientist friend developed a nanofiber membrane filter for masks that can powerfully protect against airborne viruses. It has 99% bacterial and viral filtration. Plus, it doesn’t compromise breathability and comfort of the user. Melinda continues to grow her business with hands-on customer service and partnering with influencers.

Visit Happy Masks on Instagram or their website at https://www.happymasks.com/.

Connect with Melinda on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

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Shake up your thinking on increasing profits next year. In this episode, Sean and Jordan talk about some big and small ways they and their clients are increasing revenue for their businesses. They touch on acquisitions, owned lists, and much more in this quick and insightful episode. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• Don’t be shy about going for profitability.
• Investors want to see a profitable company.
• Look for opportunities to save in Manufacturing, SaaS, and Acquiring a customer.
• Cost studies are a great opportunity to find efficiencies.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

It’s hard to ignore a 98% open rate. Today’s top ecomm businesses achieve reliable growth and protect their revenue using owned lists. And SMS is now widely recognized as the most powerful type of owned list and a game-changing way to reach your subscribers. In today’s episode, Jeremy Horowitz of Messenger Mastermind shares insights that you can use to fast track implementation of SMS for your business. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• In 2020, SMS is the gold standard for connecting with your customers.
• If Facebook was gone tomorrow what would you do? Having an owned list protects your business. 
• Take advantage of the intimacy that you can create by reaching people directly on their phones.
• The average number of touchpoints before a customer is ready to purchase is 30. What will be in your stack to achieve those touchpoints?

TODAY’S GUEST

Jeremy Horowitz is the man behind the agency and podcast, Messenger Mastermind. He is a proven strategist in the eCommerce business helping many 6-8 figure eCommerce companies become more profitable through various Owned Channels, including SMS.

Listen and subscribe to Jeremy's podcast, Messenger Mastermind. You can also visit them on Facebook.

Connect with Jeremy and his agency on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Dan Aziz got the idea for his maternal supplement company as a 21-year-old business school undergrad. In this interview, Dan and Jordan talk about the progression from a small kernel of an idea to VC backed e-commerce success. Market research bootcamp, building an advisory board, ditching 8000 brick-and-mortar distributors, and hitting reset when things aren’t working were all part of the journey and make for a great story. Enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE:

• Handing over equity for a good board of directors is worth it.
• More distribution isn’t always the answer.
• Be ready to reprice, rebrand, and reposition your product if needed.
• Put quality first and educate your customers.
• When the business is really working, it’s unmistakable.

TODAY’S GUEST

Dan Aziz is the CEO and founder of Luna Pharmaceuticals, DBA: Premama. Since 2011, Premama journeys through each stage of early parenthood, from pre-pregnancy to postnatal. It’s a breakthrough innovation in maternal health care. This year, it has engaged its first institutional investor, District Ventures Capital with a $3.5 million funding investment. Premama has a very strong advisory board with health and science experts from Harvard Medical School, Columbia University, and Brown University.

Check out Premama Wellness on LinkedIn or visit their website at https://www.premamawellness.com/ . 

Connect with Dan on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Who would have thought that flax shives(husks) would present an opportunity to replace plastic in a wide range of consumer goods? In today’s episode, VP of Marketing Kate Wilson tells the story of the founding of Pela and how they are bringing a range of compostable consumer goods that aim to reduce our reliance on plastic day to day. She describes how a series of messy marketing experiments led to enhanced connection with their customers and a deeper sense of meaning within the company.

KEY TAKEAWAYS FROM THIS EPISODE

• Personal marketing is not an easy process, but it is so worth it for both customers and employees and creates amazing connections.
• You cannot automate relationships.
• Get personal. Feature your employees, be open, and use video to creatively connect with your customers.

TODAY’S GUEST

Kate Wilson is VP of Marketing at Pela, the first compostable phone case company. She is deeply involved in every aspect of bringing the Pela brand to market at a time when we need alternatives to plastic more than ever.

Find more about Pela on LinkedIn or visit their website at https://pelacase.com.

Connect with Kate at LinkedIn.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Ben Shapiro has become one of the leading voices in marketing strategy through his top rated podcast, MarTech. He has been closely involved with marketing strategy throughout his entire career and has incredible insights on how to think about marketing for each stage of business growth. After leaving eBay to found and work with a number of early stage startups, Ben has become a go to consultant for brands in the growth stage, looking to acquire customers at scale. He describes the importance of brand voice and how developing organic growth channels is critical to reaching maturity as a business.

KEY TAKEAWAYS FROM THIS EPISODE

• Organic customer acquisition is critical to reaching maturity in your business.
• Be aware of your stage of growth and evolve how you invest in marketing accordingly.
• Analytics are key, even beginners can gain useful insights.
• The customer life cycle is critical for directing your marketing strategy.
• Understand exactly which part of your marketing strategy is resonating most with your customers.

TODAY’S GUEST

Benjamin Shapiro is the host of MarTech podcast, he is also a Brand Development & Growth Marketing Strategy Consultant. He has marketing channel experiences in digital advertising, organic growth, traditional media, out-of-home-advertising, content marketing, and social networking. 

Listen to the MarTech podcast.

Connect with Ben on LinkedIn.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In today’s episode, Rami Nasr shares the series of events that lead to the founding of high performance sock brand From The Ground Up. Rami describes his journey from a 3 day hiking trip with the wrong pair of socks, to researching the top manufactures in the USA, to the motive for the beautiful designs that pay tribute to the mountains of the PNW. Now he spreads the word by sending free products to outdoorsy influencers and lets the quality speak for itself. From The Ground Up is now crushing the Brick and Mortar game with a range of retailers across Washington as well as enjoying a thriving E-Commerce business. 

KEY TAKEAWAYS FROM THIS EPISODE

• The best businesses come from personal pain points.
• Don’t be closed off to Brick and Mortar opportunities
• Activism and contribution are incredible brand boosters.
• Use pre-orders as a way to fund short term product pivots.
• Word of mouth and social media through brand ambassadors can be an effective low cost marketing strategy. Free product for content works!
• Listen to your customers and constantly improve your product based on feedback.

TODAY’S GUEST

Rami Nasr is the founder of From The Ground Up, he is a dynamic and innovative entrepreneur with extensive sales and marketing experience. From The Ground Up a brand specializing in high-quality merino wool socks durable enough for hiking, and stylish enough for everyday life. They partnered with Washington Trails Association, a local, Washington non-profit focused on preserving and maintaining the trails. 

Find out more about From The Ground Up on LinkedIn or visit their website at https://www.ftgusocks.com. 

Connect with Rami on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

How do you bring one of the biggest brands in the world, Hawai’i, into the global e-commerce marketplace? This is the challenge Meli James is undertaking with her most recent startup, Mana Up. In this Episode, Mani and Jordan discuss how this unique accelerator equips businesses at all stages with the capital and strategies needed to crush it in the e-commerce game.

KEY TAKEAWAYS FROM THIS EPISODE

• The importance of having a strong “Why“ behind your brand.
• The power of a strong network and partnering with multiple brands to create a buzz.
• Staying nimble and ready to pivot is the key to achieving scale.

TODAY’S GUEST

Meli James is a cofounder at Mana Up, an initiative to expand economic opportunity, business infrastructure, and higher wage jobs in Hawai’i. Its six-month accelerator program enables Hawaiʻi product entrepreneurs to scale their businesses globally. Mana Up operates a retail business, House of Mana Up, to connect people to local brands.

Visit Mana Up at https://manauphawaii.com.

Connect with Meli James on LinkedIn.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In today‘s episode, Kilian and Jordan cover the essentials required to make sure that your body and mind are ready to bring it and win over the long term. They talk about the dreaded afternoon energy slump that so many entrepreneurs face and how breath, sleep and creating space in your day are critical to maintaining optimal performance.

KEY TAKEAWAYS FROM THIS EPISODE

• Big energy swings throughout the day is the biggest issue facing business owners.
• Start by looking at the beginning and end of your day first for opportunities to improve.
• What is the ultimate morning routine?

TODAY’S GUEST

Kilian Markert is a Consistent Performance Mentor who works with busy entrepreneurs to maximize their productivity and find the sweet spot that is required to achieve whole life success for the long term.

Visit Kilian at www.kilianmarkert.com.

Connect with Kilian Markert on LinkedIn. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Ben Lebowitz started West and Willow after 10 years leading digital advertising for some of the biggest household brands in the USA. When he was unable to find an easy way to get a high quality portrait of his beloved pet, an  idea was sparked that led to the tremendous success that is West and Willow.

KEY TAKEAWAYS FROM THIS EPISODE

• When is the timing right to hire an agency?
• How to create and sustain momentum when you're just getting started.
• How to take care of employees and build systems in a remotely run business.
• Your best friend is your business model.
• The secret to scale is responsibility.

TODAY’S GUEST

Ben Lebowitz is the CEO and founder of West and Willow. He West & Willow in 2019 with the vision of creating a modern pet portrait brand for the design-conscious pet lover. Launching from his New York City apartment, Ben spent late nights and weekends fulfilling orders, making website optimizations and endlessly tweaking West & Willow’s social media ads.

Visit West and Willow at https://westandwillow.com

Connect with Ben Lebowitz on LinkedIn.

If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind