The Unofficial TikTok Shop Podcast with Jordan West

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Brad Staples is an expert at sticking with his strengths and finding great people to fill his gaps, something that all great business leaders must master. He talks about how a unique mix of YouTube ads and "true fan" ambassadors turned into a great way to market their surf brand, Vooray. As a major shift occurred within the surf niche, Vooray was able to ride the new wave to success in an era of changing consumer behaviour.

KEY TAKEAWAYS FROM THIS EPISODE

• Double down on the markets that are actually growing.
• Timing matters, stay sensitive to consumer trends and where your market is heading.
• Look for ways to create leverage in your business.
• One strong relationship can open many doors.
• Ambassador relationships can work but need to be genuine in order to succeed.

TODAY’S GUEST

Brad Staples is the Vice President of Marketing at Vooray. He oversees the high-level strategy of the brand and is involved in all areas of bringing the Vooray message to the market.

Visit Vooray at https://www.vooray.com

Connect with Brad Staples on LinkedIn.

If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

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In today's episode, Jordan and Sean take a high-level look at how a truly insane year has affected online retailers' ability to be profitable using paid ads. They conduct an interesting comparison with 2019, looking at each month and how performances in paid ad accounts match up. They emphasize that times like these will come again and share some ideas on what you can do to be ready.

KEY TAKEAWAYS FROM THIS EPISODE

• The bad months always come; and some thoughts on what you can do about it.
• Smaller accounts, below 10k per month are getting hit harder than accounts spending over 20k per month.
• The importance of seeing your situation on near term and long term time horizons.
• Talk to the people who already love your products, your VIP list.
• When is the best month to start running your deals and spend more on ads. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In today’s episode, we hear how Zell Crampton saw a growing pet ownership trend in the USA and turned his insight into a smash hit ecomm brand called Diggs. The consumer pet market is valued at 90 billion dollars annually and there was an opportunity to bring a premium product to market for discerning pet owners. Zell shares the two year process of product development, marketing and getting a capital intensive brand off the ground.

KEY TAKEAWAYS FROM THIS EPISODE

• To sell a luxury product, leverage irrational purchase behavior.
• Start with a great product, then use great marketing and creative to share the story of your brand.
• If you want to scale, target a big market!
• Resilience is critical for success.

TODAY’S GUEST

Zell Crampton is CEO and co-founder of Diggs. As an engineer and supply chain expert, he had the right set of skills to tackle the ambitious goal of bringing a beautifully designed, premium quality dog crate to market.

Visit Diggs at https://www.diggs.pet

Connect with Zell Crampton on LinkedIn

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In this episode, we hear from Sene Co-founder Mark Zheng on how he transitioned his custom-tailored clothing brand from brick and mortar retail into an e-commerce success. Mark shares how they achieved scale shipping one-off, made to order men’s and women's clothing worldwide, all without taking measurements!

KEY TAKEAWAYS FROM THIS EPISODE

• The importance of creating trust with your customers.
• Patience and thoughtful planning are critical when selecting the processes you implement in your business.
• Build brand awareness through influencer partnerships.

TODAY’S GUEST

Mark Zheng was working in healthcare consulting for fortune 500 companies before he co-founded Sene with his cousin, Ray. They wanted to reimagine how everyday clothing could be custom-fit to each customer while also being beautifully designed. Mark’s focus is designing the models used to calculate unique customer fits, the company’s operations, finance and marketing.

Visit Sene’s website at, https://senestudio.com

Connect with Mark Zheng on LinkedIn.

If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Founder and chocolatier, Phillip Ashely Rix of Phillip Ashley’s Chocolates, shares how waking up from a dream in the middle of the night he decided he was going to be a chocolatier. How that moment then lead to starting his business a few year later selling chocolates in retail stores to their transition to only selling online now. Phillip shares with Jordan how his passion and inspiration in becoming the modern Willy Wonka, turned into sales. Learn how he built his business to be solely online, variables he had to consider, like packaging and cooling for his chocolate to ship through summer, and being innovative in creating a virtual chocolate boutique experience that is memorable. 

KEY TAKEAWAYS FROM THIS EPISODE

• Selling online, specifically products such as chocolates, company owners have to consider a lot of variables -- packaging and how to keep your product from melting.
• Do not be afraid to sell online even if your entire industry is in retail.
• Avoid overspending on paid media out of pressure just because you think you need to.
• Pay a lot of attention to your market and demographic base to drive your marketing decisions. 

TODAY’S GUEST

Phillip Ashley is a master chocolatier and founder of Phillip Ashley’s Chocolates. He aspires to be Willy Wonka of this age, creating and formulating chocolates you’ve never tasted before.

Visit his website, Phillip Ashley’s Chocolates and you can follow their Instagram account at @phillipashleyschocolates

Connect with Phillip Ashley Rix on LinkedIn.

If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In todays episode, Shane Boudreau explains how working in different industries with a learning mindset has taught him how to scale businesses effectively. He talks about better ways to get rid of your stock that doesn't hurt the environment or pollute landfills. He also shares how to target and tap into different demographics with different kinds of strategies for your products. 

KEY TAKEAWAYS FROM THIS EPISODE

• Persistence is key in getting your products moved. 
• Repackaging and donating are better ways to get rid of your stock.  
• Breakdown the steps you need to take to achieve your goal.
• Pinpoint your customer to provide them with the ads they want to see.

TODAY’S GUEST

Shane Boudreau is an experienced entrepreneur having started and run over 8 companies with a couple of exits with great returns. He currently is the CEO of LumberUnion. He is instrumental at analyzing complex business requirements, identifying performance gaps, while leading strategic initiatives to drive continuous process improvement in an agile environment.

Visit LumberUnion at https://lumberunion.com/

Connect with Shane Boudreau on LinkedIn.


If you want to learn more about the eCommerce Growth Plan for your brand click here:
eCommerce Growth Plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Today’s guest, Adam Bridgeman, CMO of Rhone, shares his insights on how they have scaled their brand from an idea between neighbours to becoming an industry leader in the Men’s Activewear and Lifestyle industry. 

Learn how their commitment to building out authentic content, testing everything, reading every review and taking a deeper look at their marketing platform analytics helped them to scale. Adam also shares his personal insights into creating a family-oriented culture and why it is important when running a business. 

KEY TAKEAWAY FROM THIS EPISODE 

• Build a community if you want your brand to last a decade.
• Be committed to testing, negative or positive, that is a win and how you will succeed.
• Your ability to react quickly to your customers' reviews and respond (product development) is your competitive advantage.
• Small details of your personal life play a big part when you are running a business.

TODAY’S GUEST

Adam Bridegan is the Chief Marketing Officer at Rhone, the men’s premium performance lifestyle brand that was founded in 2014. Under Adam's direction, Rhone has seen Triple-digit growth year-over-year since it started and has become a retail leader.

Check out their men’s high-wear activewear products and connect with their community as well here https://www.rhone.com

Connect here with Adam on LinkedIn. 

Simple read and big impact Scientific Advertising by Claude C. Hopkins


If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In today’s episode, Jordan talks with Jimmy Hickey, founder, and owner of Findlay Hats. Jimmy shares how their business started in the living room and grew into a nationwide and worldwide brand. Learn more about his inspiring story on product innovation, business sales and marketing, and brand management strategies from this episode. Make sure you got your pen and paper ready! This is a must-listen for startups!

KEY TAKEAWAYS FROM THIS EPISODE

• Findlay Hats paved the way to expand their business by visiting each of the 10 stores across the USA that were included in their first small wholesale order.
• Their marketing efforts focus on actively engaging their target audience through Facebook lives, building a community, and paid social media 
• One-on-one conversations and video messages from Jimmy and their team to their customers to improve engagement, retention, and sales.
•  If you don’t have the expertise to run effective ads, you should hire a digital marketing agency to run these. Have strong retargeting tactics in your paid advertising, despite bringing all this in house, Findlay Hats still uses an agency for their retargeting.
• Fine-tune your landing pages to align with your prospecting and retargeting funnels.
• Establish your brand's identity by driving video campaigns with a mix of high and low productions.
• Boost your social proof through engagement campaigns for current selling ads. This helps the engagement, social proof and will pay for the campaign itself!
• After a down year, pivoting and adjusting their offer to focus on sustainability has led to now being back in a position of scaling.
• Be persistent!
  
  
  

TODAY’S GUEST

Jimmy Hickey is the founder and owner of Findlay Hats, a highly fashionable and functional brand that started in 2004.  Findlay Hats is a customer-centric business with more than 100,000 community members. The business expanded organically without any investors, outside funding, or any famous influencers.  From the garage production, Findlay moved into a 5,500 sq. ft. space to accommodate their growing product demands. 

Check out Findley Hats at https://www.findlayhats.com/.

Connect with Jimmy Hickey at LinkedIn.

Follow Jimmy’s latest happenings on Instagram: @jimmyhickey 


If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In today’s episode, Jordan speaks with Kim Lewis, CEO, and Co-Founder of Curlmix - clean beauty hair products for curly hair. Kim shares how their business pivoted until their successful breakthrough with millions of dollars in just a couple of years! Learn more about their marketing strategies, how they sought help from investors to fund their business, and how they finally got featured in Shark Tank’s Season 10. You won’t afford to miss this insightful episode! 

KEY TAKEAWAYS FROM THIS EPISODE

• Kim saw the need to manufacture and mass-produce their own effective hair care products for curly hair which were hard to find in the market. 
• Kim and her husband courageously pivoted three times in their business, always learning from each experience until they discovered the massive need for their new products. This business breakthrough scaled from $100,000 revenue to $5.5 million dollars!
• When they reached millions of sales, they started to run email marketing to reach new customers.
• Always wear a learner’s hat. Seek advice and guidance of expert coaches who are beneficial for your business success. 
• Keep on learning eCommerce best practices from the business people in your network.

TODAY’S GUEST

Kim Lewis is the CEO and co-founder of CurlMix, an innovative clean beauty hair products for curly hair. She and her husband, Tim has quickly shifted CurlMix into a multi-million dollar brand - a major business breakthrough in just a couple of years. Currently, they run a manufacturing facility in Chicago and employ full-time staff and people of color in their community.

CurlMix has been notably featured in Shark Tank and published in Refinery29, Ebony Magazine, and ABC TV.

Visit CurlMix’ website and explore its products.

Connect with Kim Lewis at LinkedIn.

Follow Kim and her husband’s whereabouts on Instagram: @kimandtimlewis

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In today’s episode, Jordan speaks with Muvez owners Eric and Ryan Cruz. They share the story of their journey to success, from starting up, to getting funded by Shark Tank, to scaling up massively today. You will learn a lot about their business strategies and how they innovated more product variations to cater to other target audiences.

KEY TAKEAWAYS FROM THIS EPISODE

• Muvez is a dual-sole slipper that you can easily change at your convenience. 
• They were approached by Shark Tank to pitch their product and they successfully got funded.
• Moving on to the next level after the Shark Tank experience, Muvez expanded its product innovation to creating shoe variants for women. 
• They collaborated with various marketing agencies to build their brand
• From their experience as a startup, they advise new entrepreneurs or startups to let go of the pressure and find the right marketing agency for your business. In their case, they intentionally hired an experienced marketing agency with a proven track record in working for a footwear line. 
• They also advise budding entrepreneurs to come as a learner and to focus on long-term strategy rather than short-term success.

 
TODAY’S GUEST
Eric and Ryan Cruz are the owners of Muvez, an innovative footwear brand in New York City established in 2016. Their mission is to create a kind of footwear that highly satisfies its users with a balance of amazing aesthetic, functionality, and unrivaled comfort. Favored by Shark Tank, their business was successfully funded in 2019 which paved the way for them to expand their reach by adding product variations for women.  Muvez is a brand that highly commits to its customers.

Find out more about Muvez at LinkedIn or visit their website at https://www.muvez.co/.

Connect with Eric at LinkedIn.


If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind