The Unofficial TikTok Shop Podcast with Jordan West

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In today’s episode, Jordan and Sean talk about how you can find out what your eCom business is worth. Mindful Marketing and Clearbanc have partnered to help you know your exact value, by learning what metrics matter the most to your business growth, performance, and overall valuation. You will learn lots of valuable insights in this episode, so take notes and when you’re ready to find out how your business is doing, check out Clearbanc’s valuation tool.

KEY TAKEAWAYS FROM THIS EPISODE

• Clearbanc’s valuation tool can help you analyze your market position, revenue projection, and growth potential against your competitors.  
• The valuation data can help you know if you are on the right track. 
• Learn information about your company’s growth and know whether or not you would want to sell it.
• Clearbanc funds online businesses making over 10K USD per month. 
• The following data are carefully looked at during the valuation process: Ad Spend, ROAS, Revenue, Cost of Acquisition, Average Number of Orders, and more. 

 
TODAY’S FEATURED EPISODE

Mindful Marketing has partnered with Clearbanc to provide you with financial tools to grow your business. Clearbanc is offering a FREE valuation for your business advantage. It can help you see the current insights about your business performance on weekly comparative data. Clearbanc can also connect you to interested buyers of your business and even network you to interested investors.

Know your company’s worth now! Access your FREE valuation here.

Visit Clearbanc’s website here.


If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
 

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Today’s guest is passionate about empowering businesswomen, leadership, and business development. Jordan chats with Jennifer DiPasquale, President, and Co-Founder of Women in Retail Leadership Circle and Total Retail, to share about the benefits of having a high-level network community and how asking for feedback is key to providing your community with what they want. Learn what inspired Jennifer to establish Women In Retail and how they’re growing their network to provide valuable business help for executives navigating these challenging times of Covid-19.

KEY TAKEAWAYS FROM THIS EPISODE

• Women In Retail offers a high-level network community that empowers all its members to excel in their profession and business leadership. 
• Get the feedback of your network or customers to specifically address their pain points.
• Always think of how you can be helpful to your target audience. 
• Targeting a niche group requires careful marketing. 
• Think of how you can serve others first before serving yourself. When you help others first, brand growth follows. 

TODAY’S GUEST

Jennifer DiPasquale is the President & Co-Founder of Women in Retail Leadership Circle and Total Retail. She is passionate about building women retailers and leading brands through high-level networking events and exclusive content channels.

This October 2020, Women In Retail Leadership Circle is offering a month-long virtual event, Women In Retail Leadership Days. Be equipped by learning from inspirational and informative speakers, leading retail executives, professional development workshops, networking opportunities, fun activities, and much more! 

Visit her websites, Total Retail, and Women In Retail. 

Connect here with Jennifer on LinkedIn.


If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

What type of Abandoned Cart email marketing campaign should you create that will double your wins? 

Today’s guest is a known expert in Email Marketing with an incredible proven track record in revenue growth. Jordan sits with Lewis Fausset, COO of Patrick Adair Designs, to hear how he drives a content-first approach to produce successful email campaigns that get read, but also drive readers to their website. Learn from Lewis what type of email marketing approach worked well in converting abandoned carts. Plus, get more eCommerce business tips that can improve your customer engagements and conversions. 

KEY TAKEAWAYS FROM THIS EPISODE

• Build your community and long-term brand equity through Email Marketing. 
• Make your content fun to read and with value-added.
• Work on a content strategy that highlights your brand uniqueness.
• Use customer support inbox or live chat to retarget abandoned carts.
• Define your email sequence flow to convert purchases.
• Manage the profitability of your marketing - know your attribution time, cost of products, etc. 

TODAY’S GUEST

Lewis Fausset is Patrick Adair Designs’, Chief Operations Officer, whose expertise in business operations and marketing has yielded to massive growth. They scaled to over $165,000 of monthly revenue by leveraging a social following of over 750,000 youtube subscribers. He is also passionate about building other brands as a business and marketing consultant. To date, he has consulted on over 8-figure annual revenue for clients.

Check out Patrick Adair Designs’ website and their Youtube Channels.

Connect with Lewis on LinkedIn.

You can also follow him at Twitter: @lewiswf 

 
If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox

Can you integrate a subscription service to your business and fully benefit from it?

In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!

KEY TAKEAWAYS FROM THIS EPISODE:

• Fully understand if an acquisition will integrate into your current ecosystem. 
• You should be passionate about your brand.
• When you transition to a subscription service, always look at your current inventory and the types of your audience.
• Learn to diversify.  
• Never be afraid to try everything on Facebook Ads.  

TODAY’S GUEST

John Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.

Visit Battlbox website at https://www.battlbox.com/ 

Connect with John Roman on Linkedin.

You can also follow his activities at @johnnyromes on Instagram. 

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

What will you do when uncontrollable events push your business to the end of the rope? How do you bounce back? How far are you willing to take risks to recover?

Today’s featured guest has been through the ups and downs of an entrepreneur. Jordan interviews Zain Subhani, CEO of Skyline Brands, who shares his inspiring story of bouncing back from the $2 million debt as a startup.  This episode highlights entrepreneurial lessons that you would only learn in the school of life. Be inspired by Zain’s experience and how Skyline Brands even made it to INC Magazine’s Top 500 Private Companies in America!

KEY TAKEAWAYS FROM THIS EPISODE

• Assess why the debt happened.
• Learn how to accept events that are beyond your control.
• It’s okay to be in debt as long as you can back it up.
• Relationships are the keys to the business. Never burn bridges.
• Tap into your network and resources.
• Be creative in promoting and expanding your business.
• Convey the value you are offering.
• Keep on challenging your brand by asking the question: Is this scalable?

TODAY’S GUEST

Zain Subhani is the CEO of Skyline Brands, known for Aria Air Fryers - America’s Leading Air Fryer Brand. Zain has been driven with the desire to add accessible value to people. His interest in the manufacturing business was influenced by their family business and his exposure to the industry network. With the help of friends and trusted network in the business, Zain established production factories and offices in Hong Kong and China.

Check out their website at https://ariaairfryer.com/

Connect with Zain on Linkedin.

You can also follow her activities at @ceozainsubhani on Instagram.

If you want to learn more about the eCommerce Growth Plan for your brand click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here.

Send us a text

In today's episode, we are featuring Blake Pinsker, former VP of Marketing at MVMT Watches and now the CEO of US vs THEM Agency. Jordan and Blake talk about what it takes to grow a zero to nine-figure brand.

Learn how Blake significantly contributed to the huge growth of MVMT Watches not only through digital marketing but by building an emotional connection with their customers. He shares his experience in running Facebook ads and using micro-influencers to scale the business. You will walk away with a lot of strategic marketing tips on how to build and grow your brand!


Learn more about US vs THEM:
https://uvtagency.com/this-is-us

Connect with Blake Pinkser on LinkedIn:
https://www.linkedin.com/in/blakepinsker/

If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In this episode, Jordan and Sean share the best tactics to lower your ad costs for your Black Friday campaign.

Learn how you can spend a lot less and make a lot more with your ads to acquire customers. Know how email lists, SMS lists, and Facebook Pixel will work effectively during this massive sale of the year!  Plus, Jordan, and Sean share a bonus strategy that will help you wise up in running your ads for the Black Friday. Don't miss these key strategies!




Discover more about the SMS lists from Episode 86 here - https://podcasts.apple.com/ca/podcast/ep-86-case-study-how-little-lively-grew-high-revenue/id1480733021?i=1000485688135

If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In this episode, Jordan interviews Cari Anne Cashon of Techtronic Industries about shifting perspectives and disrupting the structure of an established brand to not only rely on brand awareness in todays eCommerce marketplace. Techtronic Industries is best known for their brands, Hoover, Dirt Devil and fall under the parent company which includes brands like Milwaukee Tool, RYOBI and Hart Tools.
 

You will learn a lot from Cari Anne's strategy "Test and Learn" and how she uses this to scale her brands through Amazon, Quora, and other platforms with paid advertisements. Also, get insights into consumer behaviour on the digital market; the need for authentic content; and how she leads her team to act quickly and always be learning in an ever changing digital marketing and eCommerce space.


Learn more about Techtronic Industries here:
https://www.ttigroup.com/


Connect with Cari Anne Cashon on LinkedIn here:
https://www.linkedin.com/in/cariannecashon/

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermin

Send us a text

In todays episode, we bring a new format to our show with a live consulting session. Join Jordan and Casey Dworkin of Sylven New York as they sit down for a live consulting session to work through an eCommerce Growth Plan to help Casey scale.

This special episode provides you insights into Jordans process at Mindful Marketing when working with clients to deliver their eCommerce Growth Plan to scale their online ads. Observe how Jordan facilitates this session with Casey to pick apart their facebook ads to highlight not only what is working and what needs improvement; but also providing an actionable plan and strategies to scale moving forward. You will learn tons of strategies from this one, so better take notes so you can also evaluate your own brand.

Sylven New York is a luxury sustainable footwear brand founded by Casey Dworkin.
Learn more about and shop at:
https://sylvennewyork.com/

Connect with Casey Dworkin at:
https://www.linkedin.com/in/casey-dworkin-1091bb23

 
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

Send us a text

In this episode, Jordan talks with Kyle and Brad of Ripcord Brands on holistic brand management. 

These Amazon experts provide guidance to clients on how they can scale their business on the Amazon platform. They also share how much of their success is due to having key people in the right role in their business. This is a great episode that you wouldn’t want to miss! 

Learn more about Ripcord Brands:
https://www.ripcordbrands.com/ 

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind