Everything else in your life is leveling up, so why do you keep returning to the bottle? The answer lies in the upper limit problem, a subconscious belief that you don't deserve or can't sustain success.

Coach Matt breaks down the biopsychosocial factors that drive self-sabotage, from the quick reward hits of dopamine to core fears of success or failure.

Learn why overcoming cognitive distortions, replacing the inner critic with self-compassion, and committing to small, realistic goals are the only way to align your behavior with your conscious desire for freedom.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear