In this very special episode, Julie Ciardi--host of the Ignite Hustle podcast--joins me for an open discussion about the ups and downs of entrepreneurship. Julie is a former Fortune 500 marketing VP turned multi-passionate entrepreneur.

Today, we’re taking a walk through memory lane, starting with how Julie and I became entrepreneurs. We get candid about our fears surrounding money, making fear-based decisions, and why fear really never goes away. We share advice about starting your entrepreneurial journey by monetizing a single skill, the difference between service-based businesses and e-commerce, why your mindset constantly has to shift and grow in entrepreneurship, why you need to talk to your ideal audience, and so much more.

“I'm going to tell you what I think the worst thing is that can happen. The worst thing that can happen is you actually don't try the things that you really have always wanted to try. And you become 90 years old. And you look back with regrets.” - Julie Ciardi

Here’s a closer look at the episode:

• My background in healthcare and my personal turning point
• Making fear-based decisions 
• How Julie started her entrepreneurial journey as an online entrepreneur
• Why the beginning of developing your business is always messy
• Starting your own business by monetizing a single skill
• The difference between service-based and e-commerce
• Why expecting immediate reward is unreasonable
• Why branding is more than fonts and colors
• The importance of knowing your ideal audience

Resources:

Julie’s website: https://julieciardi.com/ 

Julie’s Instagram: https://www.instagram.com/julieciardi/ 

Ignite Hustle podcast:  https://podcasts.apple.com/us/podcast/ignite-hustle/id1424512444 

Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 

Roldan & Co Marketing: https://www.instagram.com/roldan.comarketing/