The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Nothing kills creativity and motivation quite like pressure to crank out content. That's where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about:

• Posting for your audience and not an algorithm
• Strategies to ensure a balance between consistency and overwhelming your audience

Even some light planning can help make sure you stay consistent in reaching your audience without posting for the sake of posting SOMETHING. No one likes feeling pressured or desperate, and the tips I share on the latest podcast episode will help alleviate the chance of burnout.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Especially if you're over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends, and why wouldn't they? A lot of their social media usage is purely for entertainment/garnering popularity among their viewers. Trends are great for that.

What they are NOT great for, is converting your audience into customers. On this episode of This is Virginia Kerr, the Podcast, we discuss ways to incorporate social media into your small business in ways that make it work for YOU, with special guest Jan Ditchfield. We break down:

• Common mistakes people make on the gram
• Ways to strategically release content to convert your audience

Cause making reels about the aesthetic of your morning routine probably won't sell your product…

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

And if you're interested in Jan's abilities to transform your small business, check her out here:

Jan Ditchfield

Website: http://www.janditchfield.co

Instagram: https://instagram.com/janditchfield.co

TikTok tries, it really does. And it actually has things that other platforms lack. Do I love it like I used to? Nope. But I can admit that are some things it just does *better*. That's why on this episode I go more into:

• More positive aspects of TikTok
• How I protect myself while I use it

In terms of your brand and content, TikTok is a useful tool. The problem is when you start relying on it as a source of self-confidence or start listening to the trolls. Because the app is showing your videos to a broader audience, while you'd think this was a benefit, it also means that unintended views can yield some pretty hurtful backlash.

I found a way to make TikTok work FOR me without losing sleep over it (I was literally losing sleep over it).

I can't make the call for you and your family, but hopefully this episode will help you make an informed decision that has taken all aspects of TikTok into account.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

TikTok. You know it, you love it, you spend hours scrolling on it…should you delete it? But then what would get you through the unending workday/parenthood/existential dread?

Also, don't I literally run a program that offers video coaching to help you grow your brand? Indeed I do, but not at the expense of security, safety, or brain development. That's why on this episode we'll take a closer look at:

• Some of the reasons TikTok is a risky app to indulge in
• Things to anticipate if you continue using the app

I can't make the decision for you, but I'm a firm believer that it should be YOUR choice. And I think that choice should be informed by every element of the issue at hand.

If you feel like you can be disciplined and careful, don't completely discount TikTok as a resource to expand your brand. Heck, I'm still on there, and in the next episode we'll explore the positives associated with the app.

I want to help you make the best decision for you and your family, doing whatever it takes to keep you healthy and safe.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

They're creative edits that grab people's attention and keep them watching your video longer.

We're talking about the best ways to use transitions!

We're also talking about trends. Should you use them! What's the best way to use them so you stand out?

Not all trends work for all people.

Today I'm giving you ideas on how to use trends and get creative with them.

In this episode we'll go over:

• Ways to use video transitions in impactful ways
• How to incorporate trends in a way that reflects your truth

The key is to post content that shows the real you and helps you connect with your ideal person.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Is everybody making videos but you?

With all the content out there, it's easy to feel that way. Like there's no room for anything new from you. You should just give up now, take up knitting, and settle in for a quiet, Reel-less life, right? Wrong. In this episode we're going to talk more about how:

• Why now is the time to start using video
• How your perspective is what sets you apart
• What to focus on so you can start the right way

I know how discouraging it can feel to watch someone say what you want to say and get all the likes and follows. But that could be you too! You just have to make the videos and put yourself out there.

I know it feels risky and redundant, but it's not. Your voice needs to be heard. People will connect with you and your experiences. All you have to do is be you.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Think you're "too boring" to create video content? Or that it's too time-consuming, or that you'll be horrible at it? None of this is true and I'm telling you why in the latest episode of This is Virginia Kerr, the Podcast, so we can put these lies to rest, once and for all. We'll cover:

• The most common excuses about using video
• How to overcome those excuses
• How to find inspiration and tap into the Real You on camera

I know video is intimidating. That's why I'm here.

To show you turnkey- fun ways to reach your ideal person. That's how you grow your audience. That's how you convert followers into customers.

Tune into the full episode for more tips on creating videos that feel true to you.

If you listened and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If you're afraid of posting video on Instagram, this one's for you. I dreaded making video content for social media when I started.

I was lost and intimidated. I posted random stuff on Instagram and only trends and silly videos on TikTok. This was not the way to build my business with video. To do that, I was going to have to get real and actually speak on camera. In this episode we'll talk more about:

• Things I've learned along the way
• Tips and tricks to help you create consistent videos
• Letting go of fear/embracing your true self on camera

While video can be scary- it gets easier the more and more you do it. And it will explode your business when done the right way!

Learn from my mistakes and come out with a game plan for your video creation.

Tune into the full episode for more tips on creating videos that feel true to you/that your audience can connect with.

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

How do you get views on Instagram?

Maybe you're just starting out on Instagram. Or maybe you've noticed your views have taken a dip post-holidays (this is very common, don't panic). How do you fix it so you reach more people?

We'll go into all this and more in this episode of This is Virginia Kerr.

I'm taking a deep dive into:

• How Instagram actually works in terms of the algorithm
• Techniques to make your content stand out while retaining your sanity

A steady combination of planning and putting purpose behind your posts will get you producing compelling content without getting burnt out.

Batching when you're able to and/or scheduling dedicated times to post can go a long way. Shaking it up in terms of the types of posts you're creating (lives, reels, stories, etc) will help you convert your followers into fans and eventually customers!

Tune in to the full episode for more tips on creating content to expand your reach on Instagram.

And, as always, don't forget that your story and personality are what set you apart from everyone else in your industry. Don't hold yourself back from sharing these gifts with the world!

If you listened to and enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share it on your IG stories and tag me, @thisisvirginiakerr

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Are you posting random videos? Posting videos like everyone else hoping you'll get good results too? The people crushing their business goals online..aren't posting just Reels. And they certainly aren't posting random videos.

I'm breaking down exactly what your videos need to do to make you money. And I 'm doing it by sharing a training inside my program This Is Video School. Use this information to set up your goals and strategy for the New Year so you are productive, take action and get the results your want!

And if you want to join us for our next challenge that starts Monday November 15th and save money before the price goes up in January- Click the link in my bio on Instagram @thisisvirginiakerr or click the link here. See you soon!