The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Let's talk about vlogs, and; no I'm not talking about an hour-long scripted production on YouTube. If you want to do that, that's cool but vlogs don't have to be lengthy or hard to churn out. I'm here today with the vlog tips you need to produce engaging and relatable vlog content for Reels and TikToks. In this episode I'll cover:

• How to best use vlogs for Reels and Ti​​kTok
• How to find the narrative in everyday activities

Vlogs will give your audience a quick peek into your daily life, and help them see you as relatable. This is especially helpful since lately more genuine and original content is, for lack of a better word, trending. Your audience doesn't want to see you playing a character, they want to see how you incorporate what you offer into your daily life in a real way. (Or a "reel way", sorry I had to).

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If there's one thing I see time and again, it's those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we're losing followers. If you're experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. In this episode we'll talk more about:

• How breaks are a good thing
• Your business will be fine if you rest
• Social media is not real life

It's important to remember that as important as your business is, it's nowhere near as important as the real relationships in your life with your real family and friends. If you find yourself more stressed than usual, or withdrawing into your work, I'd argue that it's even more of a sign that you need to take a break and rejuvenate not only your creative mindset but also reinforce the relationships in your life that truly matter.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Testing content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growing with your audience. Conversely, if the feedback you get is negative, it's a nice confirmation that your current strategies are working and that they still resonate with your audience. In this episode we'll talk more about:

• The benefits of testing different social media techniques
• What happened when I changed up my posts

Nothing keeps your content fresh quite like branching out and trying something new. Even if it flops, at least now you know for sure what works for you and your clients and what doesn't serve you.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If you are struggling to grow your account on Instagram, it's most likely that you're posting bad content. You're not shadowbanned. Instagram doesn't have your picture hanging in the office taped to a dartboard. It's your content. But don't worry, this is fixable. You just have to own the mistakes you were making and get a better Reel strategy going forward. That's why in the latest episode of This is Virginia Kerr, The Podcast I talk about:

• The most common mistakes I see in Reels
• How to overcome them to grow your account

All this to say, you have more control than you think you do. Sure, there is an algorithm that has a small influence on who views what. But for the most part, it's up to you; if you adjust the Reels you make and do your best to ensure they are free from the mistakes I discuss, I know you'll have more success with your viewership.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

If you spend all your time answering the same questions as everyone else you're going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You're going to blend in with the other person who do what you do. What sets you apart is how you're different, and the different strategies you use to make your content pop. In this episode of This is Virginia Kerr, the Podcast we'll take a closer look at

• The pitfalls of relying too much on market research
• Alternatives to help you stand out
• Other ways to connect with your audience

As an expert it's your job to give your audience what they want to a degree, balanced with what you know they need. This will make them curious about working with you, and it will also show them that you have been where they are. This will suggest to them that your journey has made you the best resource around and now you have answers to questions they didn't even think to ask.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

How much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popular. But if you only do trends it's easy for your content to get lost and blend in with everyone else's. That's why you need to learn how to create original content that grabs people's attention and gets them to remember you. In the latest episode of This Is Virginia Kerr the Podcast, we'll talk more about:

• Why trends aren't great for account growth
• What to focus on instead

Trends are fun. And it's not bad to do them. But if you're only posting trends…you're hurting your brand and your business. When you only post trends, you prevent yourself from finding your own style and building a strong connection with your audience.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

Don't miss out! Join me for a FREE training and learn how to convert followers into customers. https://this-is-virginia-kerr.mykajabi.com/followers-to-customers

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Letting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity mindset when it comes to clients, why not embrace the fact that there's enough business for everyone, and collaborate with like-minded people AND grow your own reach? In this episode I talk more about:

• The benefits of collaboration
• Different strategies you incorporate collaboration in your overall strategy

There are so many ways to utilize the power of collaboration and have fun at the same time. You could do a skit or Q&A, or do a trend or transition compilation with multiple influencers. The options are endless as long as you have done your research and have made sure that you're comfortable with the others you're endorsing and taking the lead in terms of the content you produce.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

What's the right balance between storytelling and educational content?

You don't want your content to be all about you…but you want make sure you're part of your content so they relate to you and remember you.

That means making it about your ideal person while telling stories about you.

Storytelling is what will help you standout and be remembered. In this episode of This is Virginia Kerr, The Podcast, I go over:

• Effective ways to utilize storytelling in your branding
• Things to avoid when sharing bits about your personal life

Every post is a chance to reinforce your offer and create connection with your audience, but storytelling is especially effective in this regard. The more you insert bits of yourself throughout, the easier it will feel, and I think you'll be surprised how much it helps your staying power.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

To know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that's why in this latest episode of This is Virginia Kerr, The Podcast we go into:

• What your instagram profile should look like/contain
• More into how the algorithm works for stories
• Stats to look for to help you analyze your content results

Consistently posting will go a long way in maintaining your audience and finding new followers, but only if you make sure it's doing what you need it to do. Evaluation and evolution of strategies based on the stats is a vital component of your brand strategy as you grow your business. Don't take anything personally, and remember that even if your content isn't working the way you want it to, it will. You just have to adjust.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470

Are you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you're rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about:

• Ways to improve your on screen performance
• How to feel more comfortable and confident on camera

Some of it is just getting the practice under your belt, but anything I can do to smooth out that process is a win in my book! That's why I present you with abstract concepts of improving your confidence as well as physical things you can do to help yourself get better on camera.

For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

I would love to connect with you more on social media! You can find me at:

Instagram: https://instagram.com/thisisvirginiakerr

Facebook Group: https://www.facebook.com/groups/2572966429659470