The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

By Virginia Kerr| Video Strategist, YouTube CoachBusinessEntrepreneurshipMarketing
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The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips episodes

  • 93|Increase Your Reach with Instagram & TikTok's New SEO

    Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your target audience.

    The two platforms are getting in on search. Meaning they are competing with Google when it comes to SEO and search engines.

    In this episode I'm breaking down how you can take advantage of this by simply tweaking a few things in your videos to not only rank in search results, but grab your Ideal Person's attention.

    These are easy changes you can make right now!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr

    19 min
  • 92| How to Find Ideas and Create Videos Your Ideal Person Will Love

    Creating videos on a consistent basis can be daunting if you don't have a system to find new ideas and you don't know what kind of videos your Ideal person likes to watch.

    Without a content ideas system, you won't post on a regular basis. And if you don't post the right kind of videos, your Ideal Person won't watch. That hurts views, growth and sales.

    That's exactly why I created this. In this episode, you're getting three solid ways to come up with ideas in your niche and three video styles that will help you not only get your Ideal Person watching- it will get them to remember you.

    Grab a pen and paper and let's get you a system!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr

    24 min
  • 91| Cracking Instagram's New Algorithm and Why It's Now Harder to Grow

    Say goodbye to Instagram as you knew it. As in as you knew it just a few months ago.

    I'm breaking down the new Instagram algorithms- yes there are several- and I'm explaining why you're seeing a drop in views, engagement and followers.

    I'm also giving you ways to attract your Ideal Person and use some of Instagram's new features to help you keep them coming back for more of your content.

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    17 min
  • 90|Storytelling with Reels: Student Success Story

    Running out of reels ideas? Curious how to use storytelling in video to grow your business?

    We're talking with This Is Video School member Revital. She helps parents and teachers engage with children through storytelling. But wasn't clear on how to use Reels to attract her ideal audience and build her business on Instagram with Reels.

    In this episode we discuss the power of storytelling and the different types of storytelling you can use to attract, connect and convert with Reels.

    Check out Revital on Instagram at https://www.instagram.com/storytelling_forchildren/

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    20 min
  • 89| Time Saving Video Hacks to Keep You Consistent

    Is your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel?

    It's frustrating. And it can cause you to be less consistent if it takes too long.

    Help is one the way! I'm sharing my video shortcuts I've used for years to help me plan ahead and stay consistent.

    These are hacks you can turn around and use right now!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    16 min
  • 88| Stand Out and Get More Sales By Adding THIS to Your Videos

    If you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level.

    You have to start sharing your process in your videos. But you can't just share The How. You also need to share The Who.

    Your discoveries, beliefs, mistakes, memorable moments.

    In this episode, I'm breaking down how to find video content on any given day to connect with your audience, stay consistent and increase sales.

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    35 min
  • 87| Video Strategies to Build Your Audience with Instagram's NEW Updates

    You were just getting used to posting Reels and now they're making brand new changes to the Reels features and there's a new feed that will totally change the look and feel of your Instagram experience.

    The changes feel never ending. Frustrating.

    It's hard enough keeping up with your business and content but now you have to try and keep up with the updates too. Not to mention all these changes are affecting the number of views you get on your content and your account.

    Don't worry because I'm breaking it down so you know exactly what to post to get your content seen by more people and how to adjust your posting strategy so you continue to grow your audience and business on Instagram despite all the changes.

    You can use this very posting schedule each week!

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    25 min
  • 86| Stop Posting Out of Fear: Why I Quit Social Media For A Month
    Posting out of fear is scarcity marketing. It's posting just to post. Posting because you're afraid if you don't, you'll be forgotten. It's posting for your ego and not your ideal person. In today's podcast episode, I'm sharing why I took a break from social media for an entire month. You'll hear what led up to me taking the break, the signs that you need to take a break and what I'm doing differently now because of that break. I was going to wait to tell you this. But I think updating you along the way as I implement these changes will be more helpful. Take this summer to learn how to make the most of your time. Because posting out of fear isn't good for your mind, family or your business.

    To grab my FREE Convert Followers Into Customers with Video Training visit https://this-is-virginia-kerr.mykajabi.com/followers-to-customers

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    20 min
  • 85| She 10Xed Her Business with Video!| This Is Video School Student Spotlight with Jasmine Mays
    Meet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exuberance and enthusiasm it's no surprise that she always had what it took to be a successful entrepreneur in the digital space, and I'm thrilled that I was able to help her explode her following and her business using the program I've created. On this latest episode we chat about:
    • Her experiences in This is Video School
    • The differences between my program and others
    • Effective ways to create consistent content
    • How to attract the "right" followers

    It was a ball to sit down and discuss This is Video School with a former student and gain that perspective, as well as to see the amazing strides it's helped Jasmine make in her life and her business.

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    Find Jasmine Mays on Instagram @JasmineMays

    I would love to connect with you more on social media! You can find me at:

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    37 min
  • 84| Video Equipment on a $100 Budget

    Do you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend a fortune? Well, think again, because you don't need to go broke to get the gear you need to create easy and quality videos that help grow your business and your audience. On this episode of This is Virginia Kerr, The Podcast I go more into:

    • Video Tips that are absolutely free
    • The things you truly need to buy
    • How to get them in an affordable way

    A professional look will go a long way in adding to your following and adding credibility to you as a business owner. This can feel intimidating, especially if you feel like you're going to have to spend an entire paycheck to achieve the goal. Rest assured, if you put what I talk about to use you'll be making affordable, budget-friendly videos that look fantastic without breaking the bank.

    For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com

    I would love to connect with you more on social media! You can find me at:

    Instagram: https://instagram.com/thisisvirginiakerr

    Facebook Group: https://www.facebook.com/groups/2572966429659470

    19 min

About The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

From the publisher's feed

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.

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