Every Friday at 5 pm UK and noon Eastern we scan the globe and pick the stories that actually shaped the week then apply a public relations lens. This first live edition explains the format, brings the chat into the room, and sets a simple goal: turn a firehose of posts into practical takeaways for communicators. 

We start with breaking UK politics and what a resignation and reshuffle signal about timing, narrative control, and public affairs workload. Then we track a viral rumor about a US president to show how influence and incentives push disinformation. Finally we hit Westminster for a fresh look at soft power and why language, culture, and education still move markets and minds.

Listen For

1:01 David explains the 1,200-person WhatsApp roundup and why this show exists.

2:28 UK cabinet shakeup. Farzana breaks the Angela Rayner resignation and the PR cost of timing

6:02 Charisma vs competence. The panel weighs why likability keeps beating policy.

10:35 Rumor mechanics. Doug and David map how influencers and gaps in information fuel false news

23:35 Soft power strategy. Farzana reports from Westminster on turning culture and education into influence

The Week Unspun is a weekly livestream every Friday at Noon ET/5pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it’s no longer available.

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