Today Adrienne speaks to the amazing Jo Malone CBE. Jo is a legend of perfumery and innovation, going from humble beginnings in South London, to revolutionising the beauty industry and creating some of the world’s most loved fragrances. As Founder and Creative Director of Jo Loves, Jo's enduring dedication to the art of fragrance continues to inspire and captivate worldwide. Jo has teamed up with BBC Maestro to deliver her course Think Like An Entrepreneur which you can find on the BBC Maestro website.

In this conversation Jo shares her journey from a challenging childhood to becoming a successful entrepreneur in the fragrance industry. She discusses the importance of intuition in decision-making, the lessons learned from her entrepreneurial experiences, and the role of scent in enhancing wellbeing.

Adrienne's new book Decisions That Matter: How to Make Decisions in A World of Endless Choice is published on February 20th and you can pre-order it online now (follow this link)!

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