In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.

Topics Covered:

• How De Beers built billion-dollar meaning — and what PTs can learn from it
• Why “primary care PT” might be a branding trap
• How clinics like Rehab 2 Perform show (not tell) their value
• The power of focusing your message to grow faster
• A cautionary tale: $573,000 refunded due to a Medicare membership mistake

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