This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. 

Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more.

Special thanks to our marketing experts:

• Drew Davis
• Katie Brinkley
• Mark Schaefer
• Rob LaLacheur
• Ann Handley
• Brian Piper
• Michael Stelzner
• A. Lee Judge

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This week's sponsor:

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And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.

 - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent).

The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?).

And The Onion creates a membership program with a print newspaper at the center. Joe is very happy about this.

Winners and losers include Tim Walz and LinkedIn's AI rollout.

Rants and raves include new books from Brian Piper and Pam Didner and a Dreamforce appearance from John Mulaney.

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This week's links:

X and Blocked Users

X's Global Transparency Report

New York Times to Sell Pod Subs

Why the Onion Launched a Membership Program

Tim Walz's YouTube Show

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test.

TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen.

And Instagram launches a version for teens only. Is it enough?

Finally, MrBeast "leaks" his personal YouTube production manual. Is there gold within?

Winners and losers include Sun Studio and the 2024 Content Marketing Award winner.

Rants and raves include MAICON's headsets and CMI's marketing career study.

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This week's links:

OpenAI's Strawberry Is Scary Good at Deception

TikTok Goes to Court

Inst Launches Teen Accounts

MrBeast's Playbook Uncovered

MrBeast: How to Succeed at YouTube Playbook

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil.

In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years.

Winners and losers include Mammoth Cave National Park and Yelp.

Rants and raves include LEGO and Adweek.

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This week's links:

Zuck's Words Against Biden

Brazil Bans X

Kelce's Deal with Amazon

Mammoth Cave on Facebook

Yelp's Case Against Google

Search Fragmentation on Adweek

LEGO's Big Jump

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This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

We have all the answers for what's going to happen in the NFL this year. This special episode includes:

1. 2024 New Kickoff Rules
2. AFC/NFC Top 4 and Championships
3. Super Bowl and Who Wins
4. Cowboys and Browns Final Records
5. MVP Prediction

And a final bet you don't want to miss.

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

The boys review how the DNC has courted creators and developed "content moments" that are going viral.

Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI.

Wins and losses include the Savannah Bananas and Snoop Dogg.

Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC and Deadpool integration.

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This week's links:

The DNC Finally "Gets" Content

Chick-Fil-A Launches Streaming Service

Procreate Says No to Gen AI

Snoop & Solo Brands Make Up

Bananas Ink TV Deal

NSYNC Takes Off w/Deadpool Integration

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google).

Winners and losers include Heineken NA and the Queensland Symphony Orchestra.

Rants and raves include the Savannah Bananas and surveillance pricing.

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This week's links:

X Calls for Ad Industry Reset

Ad Group Dismantles

Xai launches Chaotic Image Generator

Publishers Flock to Reddit

Heineken's Partnership with US Open Tennis

Symphony Orchestra's Bad AI Play

WTF Is Surveillance Pricing?

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In a desperation move, X decides the best way to get advertisers back to the platform is to sue them.

In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be.

Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curious indeed.

In winners and losers, the Harris campaign is kicking butt on social while the Army fails with The Rock.

In rants and raves, Robert changes his mind on the Olympics and Joe thinks the next wave of content marketing is internal creators.

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This week's links:

Google Is a Monopoly

X Files Suit Against Advertisers

Google Ads End Up on X

Kamala Social Media Masterclass

The Army Fails with The Rock

The Olympics and TikTok

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this episode the boys cover an incredible content marketing case study in New York's largest hospital system.

Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will).

And Elon is being Elon, violating his own content policy on X. Here we go again.

Hits and misses include Bandit Running and Flavor Flav.

Rants and raves include James Patterson and Google's new AI ad.

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This week's links:

Reddit Blocks Search Engines

Elon Musk Violates X Policy

Northwell Health Content Marketing Studio

Bandit's Unsponsored Project

Flavor Flav and US Water Polo

Google's Dumb AI Ad

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This week's sponsor:

Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.