When you create under pressure, it's tempting to gravitate toward the first idea just to relieve the tension of not knowing where the project is headed. However, this can often mean compromising the work if that idea doesn't deliver the kind of value you really want to be known for. You're simply trading a little discomfort now for a lot of discomfort later. 

On this episode, I share three principles from my interview with Adam Steltzner about how to get to the best creative idea and produce work you're proud of. 

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