Make this your highest revenue holiday season ever!

It may only be September - but the holidays are almost here.

And for Jewelers - this is our busiest time of the year.

Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.

In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book.

The rundown:

• [0:00] Latest News and Announcements

• [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in

• [3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level

• [08:06] Setting your brand apart from your competitors - listing features is not enough and what you should mention instead

• [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING

• [14:19] Transform your gemstones into timeless memories and unforgettable experiences

• [20:58] Different customers reside on different social platforms - where to go to find the customers you want

• [22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage

• [25:28] Conclusion: Putting it all together
  

Here are the resources mentioned in the show:

Magnetic Marketing Masterclass

Laying the Foundation

VIP Upgrade

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xo, Tracy Matthews

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Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that.

Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better.

And today - she shares why she made such a brave choice. 

In this episode, we cover: 

• [00:00] Latest News & Announcements

• [01:50] Breaking Free: From the Corporate World to Painting

• [05:37] Nicole’s Creative Process

• [07:27] Painting with Metal

• [09:21] The Big Move: Changing cities to find a community

• [11:29] All or nothing: Upgrading to VIP

• [14:02] Almost backing out - seeing a Sign to continue

• [18:51] 1-1 mentorship: receiving clarity & focus

• [20:54] Finding & Charging Dream Clients

• [22:50] Developing the businesswoman mindset

• [23:59] Making a connection and finding a community

• [26:47] Nicole’s advice to new business owners about Laying the Foundation
  

Here are the resources mentioned in the show:

Follow Nicole on Instagram!

Nicole’s Website

4-Step Magnetic Marketing System Masterclass

Laying the Foundation

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1. Share your favorite insights and inspirations

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xo, Tracy Matthews

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Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss.

Marion Gaude is a Jewelry business owner based in France.  Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.

In this episode, we cover: 

• [0:00] Jewelry Brand Makeover Bootcamp

• [1:35] Introducing Marion Gaude 

• [3:38] Escaping her “Golden Prison” to reconnecting with her childhood

• [11:01] Sourcing gemstones from India

• [12:52] From Inspiration to Completed Collection

• [16:09] Showcasing Jewelry on the Today’s Show during the Olympics

• [25:34] Partnering with Le Bon Marchet

• [27:21] Why did Marion take Laying the Foundation (LTF)?

• [31:11] What was Marion’s favorite part of LTF?

• [32:43] How did she justify the investment?

• [34:07] Marion’s advice to listeners considering Laying the Foundation.

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp

Follow Marion on Instagram!

Check out Marion’s Jewelry Brand Atelier Siméon 

Laying the Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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What would you do if you lost everything?

That happened to today’s guest Laura Stamper.

In just 3 months - she lost everything.  Her husband, her house, and her art studio. 

But Laura didn’t let that stop her.  

She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year.

And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.

• [0:00]   Latest News and Announcements
• [1:43]   Who is Laura?
• [4:55]   How Laura lost everything
• [12:07] Overcoming indecision and turning her life around
• [16:05] The case for selling wholesale: hourly rate
• [19:07] Investing in her business: 3x ROI in just one year
• [23:06] The biggest factor to growing her business: email marketing
• [27:58] What’s it like working with the coaches at Flourish & Thrive?
• [31:57] What are the biggest changes coaching made for your business?
• [34:02] Specific sales growth quarter-by-quarter
• [35:20] Laura’s advice to YOU

Here are the resources mentioned in the show: 

Follow Laura Stamper on Instagram!

Laura Stamper’s Website

Laying the Foundation

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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3. Share your favorite insights and inspirations

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xo, Tracy Matthews

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Do you ever feel like the wrong people are buying from you?

Many of my students come to me with a vision of their dream customer.

The problem?  

The only people buying their Jewelry are outside their target demographic.

And worse - this misalignment results in low sales.

These students don’t understand why their marketing seems to be attracting the wrong people.

In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.

In this episode, I cover: 

• [0:00] Latest News and Announcements

• [5:32] Identifying your ideal client

• [14:10] Why most Jewelry lines repel your dream client - and which attract them

• [18:16] Aligning your brand’s story & messaging to your ideal customer

• [21:27] The social media strategies that discourage engagement - and what to do instead

• [26:04] Picking photography models that resonate with your dream customer

• [29:05] Email marketing strategies that nurture email leads to conversion

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp (September 3-6, 2024)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?

In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment.

In this episode, you’ll learn: 

• [0:00] Latest News & Announcements

• [6:10] Ashley’s Journey to Selling Permanent Jewelry

• [11:51] What are the obstacles?

• [16:08] Repeat customers & adding value

• [19:15] Getting started

• [20:03] Marketing permanent jewelry
• [20:50] Differentiating yourself

• [22:45] Justifying your pricing

• [24:10] Offering warranties

• [26:30] Getting Positive Online Reviews

Here are the resources mentioned in the show:

The Babe Standard

Sunstone Permanent Jewelry Welders

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.  

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1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

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xo, Tracy Matthews

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One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own.

I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners.

In today’s episode - I share my key takeaways from a mastermind I attended last week.

This episode’s rundown:

• [0:00] Latest News & Announcements

• [4:15] Getting in the room with powerful people

• [14:28] Clarity & Stillness

• [16:19]] Unfrazzling your business

• [17:44] Deciding to Transform

• [20:24] Seasons of Business

• [22:39] The 6 Pillars of Wealth

• [24:27] Don’t let the “no’s” keep you from knowing

• [28:08] The power of being with powerful people
  

Here are the resources mentioned in the show:

Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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xo, Tracy Matthews

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 Do you feel like you wear a mask as you go through life?

 In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on…

And help take them off.

 She does this in a process she calls - appropriately enough - unmasking.

 If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss!

In this episode:

• [0:00] Latest News & Announcements

• [4:00] Introducing Paula

• [5:00] How Tracy & Paula met & Unblocking compliments

• [7:50] Tracy’s Masks

• [12:42] When Paula discovered her gift

• [21:14] Spiritual Shorthand

• [23:18] Childhood & Self-Forgiveness

• [27:05] Tracy’s Real-time Unmasking

• [31:21] How Unmaking Changes Photography

• [34:43] Unmask Yourself 

Here are the resources mentioned in the show: 

Follow Paula on Instagram!

Book a Session with Paula

5-step Jewelry Sales Playbook

Buy my book: The Desired Brand Effect

Desired Brand Effect Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review” 

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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It’s easy to get lost in the daily business grind.

But isn’t there more to business than that?

In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work.

This episode’s rundown:

• [0:00] Announcements and Introducing Jessica

• [5:25] Tracy & Jessica vibe together

• [7:28] How Jessica built and sold her business

• [14:06] Why Jessica wrote her new book

• [18:54] Spiritual Principles for Leadership

• [23:45] Your Invitation to unlock your Light

• [25:45] Feminine Leadership

• [32:34] Your most important takeaway

Here are the resources mentioned in the show:

Pre-order the Light Work Book

Follow Jessica Zweig on Instagram

Free Masterclass: The Five-step Jewelry Sales Playbook

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

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1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads.

In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.

And the best part is - once you’ve set up your IG bio - it works for you 24/7!

In this episode, I cover:

• [0:00]  F&TA: Latest News and Upcoming Events

• [2:54]  Your IG Bio - an often wasted space

• [5:14]  The 3 pinned posts your IG Bio needs

• [5:55]   Pinned post #1: Introducing yourself

• [10:19] Pinned post #2: Providing value and getting leads

• [12:22] Pinned post #3: Building Trust

Here are the resources mentioned in the show: 

Free Masterclass: The Five-step Jewelry Sales Playbook

The Jewelry Marketing Collective (Open for enrollment)

Desired Brand Mastermind Retreat

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

1. Click here to review the show on Apple podcast or your favorite platform

1. Select “Ratings and Reviews” and “Write a Review”

1. Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

Follow on Instagram:

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Follow us on Tik Tok:

Follow @Flourish_Thrive Tik Tok

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