This is a throwback to episode 52 of this podcast.

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. 

Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.

Listen For
6:47 The Fundamentals of Nudge Theory
8:02 The Impact of Context on Behaviour
9:03 Economic vs Psychological Solutions
10:39 Examples of Nudge Theory in Everyday Contexts

Canadian Nudge Team = BeSci Team 
UK Nudge Team = Behavioural Insights Team 
Australian Nudge Team = Behavioural Economics Team of Australia 
American Nudge Team = Social and Behavioural Sciences Team 

Guest: Rory Sutherland
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