This episode first published in May 2023. 

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts. 

Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies. 

But it’s all so new for so many of us. What exactly can we do with this NEW TOY? 

Listen For
2:00 Understanding Generative AI as a Tool
6:35 Mega Prompting for a Consistent Brand Voice
8:06 Personalizing Content with AI
19:41 Ethical Considerations in AI 

Guest:  Brad Williamson, Lead Strategist Catch Digital
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