Stories and Strategies with Curzon Public Relations

Throwback Thursday – When Lies BUILD Trust


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This is a Replay from Episode 79 which first published in January 2023.

In this age of misinformation and disinformation we can all agree lies and deception are bad right? 

Aren’t they?

Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.

Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there lies we hear, knowing they are lies, that make us trust those liars even more. 

So what’s the truth about lying?

Listen For
4:02 Pro Social Lies and Trust
11:06 Altruistic Lies and Moral Credit
14:14 Cultural Differences in Lying
18:08 Lying in Politics 

Guests Maurice Schweitzer, PhD and Emma Levine, PhD:
[email protected]
[email protected] 

Link to Emma and Maurice’s study Prosocial Lies: When deception breeds trust 

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