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Are you hiding your website URL because it's not bringing in clients? You're not alone. Most service businesses are making two critical messaging mistakes that prevent their beautiful websites from converting visitors into paying clients.

In this illuminating conversation with website expert Caitlin Lang, founder of Liquid Form Design, we dive deep into the psychology of website copy that actually sells. Rather than leading with photos of yourself or vague aspirational statements, Caitlin reveals how to position yourself as "the painkiller" your ideal clients are desperately seeking.

The magic happens when you speak directly to your dream clients' emotional state and pain points before quickly transitioning to the transformation you provide. As Theodore Levitt wisely noted, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." Your website needs to sell outcomes, not services.

We explore the elements of a conversion-focused homepage, from powerful headlines that spark emotional connection to strategically placed testimonials that address common objections. Caitlin shares specific prompts for exit interviews that generate testimonials with selling power, plus frameworks for crafting copy that converts – including AI prompts you can steal.

Surprisingly, most website visitors never leave your homepage, making those first few sections critical for conversion. Learn how to structure your content with scannable headlines, proper hierarchy, and mobile optimization that maintains impact across all devices.

Whether your current website is gathering digital dust or you're embarrassed to share your URL, this episode provides the exact strategies you need to transform your web presence into a client-generating machine. Don't miss Caitlin's frameworks, examples, and actionable advice that will have leads flowing from your website without requiring giant marketing budgets or huge teams.

Ready to create a website that actually sells for you? Download the show notes for Caitlin's recommended resources, and subscribe to Tiny Marketing for more actionable strategies that help B2B service businesses do more with less.

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Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

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Join the Sprint!


Ready to transform your business in just 30 days? The results speak for themselves—members booking out six months in advance and securing five days of client work every single week. These aren't pipe dreams; they're the actual outcomes from people who've committed to focused marketing sprints with expert guidance.

For a limited time, I'm offering something special: a 30-day marketing sprint designed specifically for B2B service providers who need to make significant progress quickly. Maybe you're on the fence about joining the full Tiny Marketing Club, or perhaps you just need a concentrated boost to get past a specific hurdle. Either way, this sprint delivers exactly what you need.

We start with a Strategic Spark session—60-90 minutes where I dive deep into your business, then craft a custom marketing and sales system built around your available time, resources, and unique strengths. Then comes the magic: 30 days of direct implementation support where I'm literally in your pocket via DM. Preparing for a crucial sales call? Message me for strategy. Need to fill a dried-up pipeline fast? I'll guide you through the exact steps. Struggling with visibility beyond referrals? We'll build content that earns trust before prospects ever speak with you.

This sprint is your opportunity to nail messaging that resonates, launch offers that sell, rebuild momentum, close more deals, and create sustainable growth. Whether you're building buzz, reactivating leads, or staging a comeback, we'll turn your marketing aspirations into revenue reality. But don't wait—this opportunity closes April 14th at midnight. Ready to make your next 30 days truly count? The link to join is below. Let's sprint together and watch your business transform.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Download Katie's Messaging Pivot Playbook.

Ready to evolve your business but worried about confusing your audience? Katie Lantukh from Murphy Marketing joins Sarah to tackle one of the most challenging aspects of business growth: pivoting your messaging when your services or focus changes.

"People are very flexible with how they log you in their system," Katie shares, offering reassurance to entrepreneurs feeling stuck in their previous positioning. Drawing from her own experience transitioning from serving mom course creators to IT and cybersecurity clients, Katie provides practical guidance for communicating shifts in your business focus without alienating your audience.

The conversation dives deep into testing strategies before fully committing to new messaging. Sarah reveals her method of gradually creating content on LinkedIn to gauge interest, while Katie recommends updating your headline and creating a consistent "super signature" for your posts. Both approaches allow you to explore new territories without the risk of a complete rebrand.

For entrepreneurs juggling multiple passions or service offerings, Katie suggests finding the overlapping qualities in your audience—the center of the Venn diagram—to create messaging that resonates across different segments. This might involve crafting an "offer staircase" that serves clients at various stages of their journey while maintaining a cohesive brand story.

Whether you're transitioning from done-for-you services to strategy, switching industries, or simply refining your focus, this episode provides actionable steps to evolve your messaging alongside your business. Katie's parting advice? "Start small. You don't have to delete everything if you want to experiment with something new." Download Katie's free Messaging Pivot Playbook through the link in our show notes and take your first step toward messaging that truly reflects where your business is heading.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Ever felt like you're constantly juggling client work while anxiously hunting for your next project? The feast-or-famine cycle is the bane of solo consulting—but it doesn't have to be your reality.

The Sales Sprint is the beating heart of the Tiny Marketing Club, a focused two-week program built exclusively for independent consultants who need marketing systems that work with their schedule, not against it. Unlike traditional marketing advice that assumes you have a team or endless hours to implement complex strategies, this sprint acknowledges your reality: you are simultaneously the service provider, the admin, the CEO, and the sales department.

Week one dives straight into practical lead generation for real humans without teams. Forget endless content creation or algorithm-chasing. Instead, we focus on reconnecting with past clients who already know your value, strategically engaging in niche communities where your ideal clients gather, and implementing one visibility play that attracts attention without demanding constant maintenance. This approach builds momentum without inducing burnout—exactly what solo consultants need.

The second week transforms those conversations into a lightweight sales system that continues working while you're serving clients or taking that well-deserved break. You'll develop reusable follow-up templates, set up friction-free booking processes, and map your prospect's journey from curious to client. It's deliberately low-tech and low-effort because you don't need 18 automations—you need something sustainable that fits your one-person operation.

What makes this approach truly special is the community of like-minded solo consultants joining alongside you. These aren't people chasing billion-dollar valuations; they're professionals building sustainable businesses that provide meaningful work, financial stability, and the freedom to live life on their own terms. If you're tired of hustling without systems to support your growth, the Sales Sprint offers the perfect balance of structure and flexibility. Ready to transform how you approach client acquisition? Your sustainable, scalable sales system awaits.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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I pull back the curtain on the magic behind Tiny Marketing Club's one-to-one support system and how it transforms the way solo business owners approach their marketing. This unique membership provides direct access to me as your fractional marketing director, offering personalized guidance when you need it most.

• Bi-weekly office hours function like CMO check-ins where you can drop in via Google Meet to ask marketing questions, get feedback, or even technical assistance
• Monthly Monday Morning Marketing co-working sessions provide structured time to complete your marketing tasks with expert guidance just a question away
• Direct messaging access gives you 24-7 support for quick questions, subject line reviews, or strategy clarification
• Loom video reviews offer professional analysis of your landing pages, emails, and marketing materials before they go live
• Personal support extends to sales call preparation, campaign planning, and the confidence-building you need when marketing feels overwhelming

Ready to stop guessing your way through marketing? Join the Tiny Marketing Club at sarahnoelblockcom/club or DM me on LinkedIn for more information.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Feeling overwhelmed by marketing advice that seems impossible to implement alongside your client work? You're not alone. As independent consultants, we're expected to be experts in our field while somehow finding time to create daily content, maintain multiple platforms, and follow generic marketing advice that wasn't designed for our unique challenges.

The truth is startlingly simple: most marketing strategies weren't built for independent consultants like us. They assume you have a dedicated marketing team, endless hours for content creation, and the ability to follow one-size-fits-all formulas. But your consulting business is unique—your strengths, your client experience, your bandwidth—and your marketing strategy should reflect that reality.

That's why I've developed the Strategic Spark session within the Tiny Marketing Club. This one-to-one strategy session maps out a simple, repeatable marketing and sales system customized specifically for your consulting business. We look at your natural strengths, your ideal clients, and your limited time to create a sustainable approach that generates leads even while you're focused on delivering client work. The best part? These systems work on autopilot—I was shocked when my CFO report showed impressive revenue that came in so effortlessly I barely noticed it happening.

After five years as an independent consultant, I've experienced firsthand the feast-or-famine cycle that happens when client work takes precedence over marketing. The Strategic Spark session breaks this cycle by giving you a clear, actionable plan that fits seamlessly into your business. Stop wasting time on marketing tactics that don't work for your unique situation. Join the Tiny Marketing Club today at saranoablack.com/club and let's build a marketing system that works for you, not against you.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Join the 6 to $6K challenge

Head straight to the Tiny Marketing Club.

Uncover a membership program designed to transform your marketing approach while minimizing overwhelm. With a special focus on Q2 benefits, we explore how the Tiny Marketing Club can help you implement smart marketing strategies effectively. 

• Introduction to the Tiny Marketing Club and its purpose 
• Overview of exclusive Q2 bonuses, including monthly mastermind calls 
• Detailed explanation of the 6 to 6K Challenge aimed at generating immediate income 

If you enjoyed this episode, please like, subscribe, comment and share with your friends so they all know how to market when you don't have a marketing department. 

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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We dive into the complex world of pricing, addressing how service providers can find effective pricing strategies that reflect their value and meet client expectations. Peter Giordano III shares his insights on the psychology of pricing as well as practical steps to boost profitability. 

• Common pricing challenges service providers face 
• Understanding value versus cost in pricing decisions 
• The concept and benefits of gateway offers 
• Psychological tactics for effective pricing 
• Various pricing models: hourly, fixed, and performance 
• Strategies for overcoming pricing objections 

If you've found value in this episode, drop a comment and let me know what your biggest pricing takeaway was from this episode!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

Send us a text

This episode explores the importance of anchor content and how to achieve consistent marketing without feeling overwhelmed. The discussion includes strategies for avoiding shiny object syndrome, simplifying marketing efforts, and finding joy in content creation. 
• Understanding anchor content as a marketing strategy 
• The impact of shiny object syndrome on marketing efforts 
• Simplifying content efforts by focusing on strengths 
• Establishing a cadence for consistent output 
• The value of conducting regular marketing audits 
• Encouragement to embrace boring marketing for effective results 
• Taking time to identify what resonates personally in marketing 

Discount: Enjoy over 60% off on my marketing momentum session. Use code TINY24.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

Send us a text

Watch the masterclass: How to Leverage Niche Communities for Lead Gen

Can niche communities transform your sales strategy and skyrocket your pipeline? Uncover the secrets behind this revolutionary approach as we navigate the world of hidden communities on platforms like Disco, Heartbeat, Circle, Slack, and Discord. Through insights from our recent masterclass, learn how networking and connection calls can reveal these goldmines of opportunity. Discover how to harness tools like ChatGPT to decode sales call transcripts, revealing the communities your ideal clients are part of. By asking the right questions, we'll show you how to align these niche groups with your business objectives and unlock a stream of sales opportunities and revenue.

Join us as we celebrate the success of our masterclass, boasting an impressive 74% live show-up rate and an audience buzzing with curiosity. If you missed the live session, there's still time to catch the replay and uncover the final three steps to fortifying your sales pipeline using niche communities. We also offer a glimpse into the Tiny Marketing Club, tailored for B2B service businesses looking to scale their marketing strategies with ease. Sign up for personalized coaching and training, and become part of our vibrant community of tiny marketing enthusiasts. Don't forget to comment, subscribe, and spread the word—let's grow smarter together with the Tiny Marketing Show!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube