通勤學英語 15Mins Today

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Summary:

This article covers how the new vegetarian meat companies are targeting meat lovers and not really vegans or vegetarians. This makes sense as that market is much larger. They have some famous investors and also all the big fast food companies are getting in on it. It is good for the environment and your health, go and try it!

原討論文章: https://www.15mins.today/blog/766-veggie-food-suppliers-target-meat-lovers

Vocabulary and Sample Sentences:

Surged: a strong forward movement, related to waves

1. Has there been a surge in sales of toilet paper?

Artificial: made by humans, opposed to natural

1. Is artificial meat surging in popularity?

Embrace: accept a new idea enthusiastically

1. Did the public embrace the new iPhone?

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每日英語跟讀 Ep.813: About Fast foods - Burger King breaks the mold with new advertising campaign

漢堡王最新廣告竟然出現「發霉漢堡」。

Burger King is breaking the mold in its new advertising campaign.

速食連鎖店漢堡王在歐美各國電視臺播送招牌「華堡」發霉廣告，藉此告訴消費者，招牌漢堡不再使用任何人工添加物、防腐劑。

The burger chain is portraying its Whopper covered in mold in print and TV ads running in Europe and the U.S. The message: Burger King is removing artificial preservatives from its signature burger.

漢堡王廣告一直以來都以大膽風格聞名，這次廣告又更上一層！漢堡王日前在社群媒體推特上發布縮時攝影錄製34天漢堡發霉過程的影片。

The company, already known for irreverent ad campaigns, turned it up a notch, including a time-lapse of a decaying burger on Twitter.

廣告一推出即獲得廣大迴響，有人讚賞漢堡王不再使用防腐劑，也有人覺得廣告令人不舒服。

Early reaction to the campaign Wednesday was a mix of applause for the shift away from preservatives, to disgust.

漢堡王表示，在歐洲部分分店的招牌華堡不再使用防腐劑，包括法國、瑞典和西班牙 ; 美國7,346間分店中，有400間也停止使用防腐劑。另外，公司計畫今年能達到所有分店皆不再使用防腐劑。

The restaurant, based in Miami, Florida, says it has removed artificial preservatives from the Whopper in several European countries — including France, Sweden and Spain — and around 400 of its 7,346 U.S. restaurants. It plans to remove preservatives from Whoppers served in all of its restaurants this year.

未來，招牌華堡的洋蔥、萵苣、番茄、美乃滋和醃黃瓜都不含防腐劑。

The Whopper is topped with onions, lettuce, tomato, mayonnaise and pickles, all of which will contain no artificial preservatives.

此外，漢堡王表示，今年底前在美國、部分歐洲門市像是德國和英國，所有產品包括三明治、配菜和甜點都不再添加人工色素、香料和防腐劑。

By the end of this year, Burger King said all food items — including sandwiches, sides and desserts — will be free from artificial colors, artificial flavors and artificial preservatives in the U.S. and select European countries, including Germany and the United Kingdom.

Next Article:

麥當勞再出新招「漢堡香氛蠟燭」| McDonald’s releases food scented candles for burger-lovers

繼漢堡王的「發霉漢堡」行銷手法後，全球最大速食餐廳近期也推出新招，為「四盎司牛肉漢堡」上市第50週年推出由100%純牛肉、番茄醬、洋蔥、起司、酸黃瓜以及麵包成六個一組的「漢堡香氛蠟燭」，才剛推出立馬銷售一空。

Following Burger King’s ingenious marketing strategy featuring a “moldy whopper,” McDonald’s has released a series of fan club merchandises for “Quarter Pounder” lovers, including a six-pack scented candles kit.

The candles come with scents including, 100% fresh beef, ketchup, onions, cheese, pickles, and bread.

Upon its release, the popular merchandises were immediately sold out.

網頁上推出的漢堡蠟燭，主打「六個一起點燃，獲得最可口的氣味」。官網上也指出蠟燭最長燃燒時間為25小時，也供美國當地免運費的服務，成為電商最暢銷的商品。

On McDonald’s website, Golden Arches Unlimited, the candles are marketed with the phrase, “Burn together for maximum deliciousness”.

The candles last for up to 25 hours and are available for free shipping within the U.S., making it one of the most sought-after items on the site.

除了蠟燭外，麥當勞的官網上也販售情侶手套、漢堡月曆、「我寧願吃四盎司牛肉漢堡」貼紙、「四盎司牛肉漢堡粉絲團」別針、上衣和內附漢堡照片的項鍊。

Aside from the candles, McDonald’s also released a couples quarter pounder mittens, a calendar, a “I’d rather be eating a Quarter Pounder” sticker, a “Quarter Pounder fan club” pin, a fan club T-shirt, and a “Quarter Pounder with love” locket that includes pictures of hamburgers.

其中項鍊和蠟燭官網上已停止販賣，而要價台幣752元的情侶手套也相當受歡迎，已無庫存。

At the time of press, popular items including the candles, lockets, as well as the NT$752 (US$25) couples’ mittens are sold out.

據外媒報導，麥當勞全球行銷資深副總裁柯林・米切爾 (Colin Mitchell)表示，在Instagram盛行的世代，許多人喜歡在自己平台上張貼及分享自己的喜好，而這些商品恰巧能讓這些用戶成為最好的品牌宣傳大使。

According to foreign media, McDonald’s senior vice president of global marketing, Colin Mitchell, claimed that in the Instagram generation, many people utilize their platforms to display their fandoms, and with these merchandises, online users can become the brand’s ambassadors.

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每日英語跟讀 Ep.812: Below a New Dam, a Grim Turn for the Mekong

The water is so clear on the Mekong River in northeastern Thailand that the sunlight pierces through to the riverbed, transforming the waterway into a glinting, empty aquarium. It is beautiful, but it means death.

泰國東北部的湄公河清澈到陽光能直射河床，把河道變成波光粼粼的空蕩水族館。一片美景，卻意味死亡。

At this time of year in Thailand, this stretch of the world’s most productive river should be brown and swollen with silt. Instead, a prolonged drought and a huge new dam over the border in Laos, the first on the lower Mekong, have stolen the nutrients needed to sustain life.

泰國每年此際，湄公河這世界最富饒河川的下游這個河段河水理應黃濁，而且水量豐沛，挾帶泥沙，而今卻非如此，長期乾旱加上寮國在邊境建了座巨型水壩（湄公河下游第一座），奪去了河裡維持生命的養分。

On another bend, the Mekong almost disappears entirely, a trickle of stagnant water surrounded by a lunar landscape of sere hillocks and desiccated roots. This is the season that fish normally spawn here, but there is no water.

在另一個河彎，湄公河幾乎完全消失，只見零星的死水水窪被乾枯小山和了無生氣的植物根部這種月球景觀包圍。這通常是魚兒產卵的季節，河裡卻沒水。

“Our nets are almost empty,” said Buorot Chaokhao, who has fished the Mekong’s waters in Nong Khai, Thailand, just across the riverine border from Laos, for nearly five decades. “Maybe our way of life on the river is finished.”

在泰國廊開市湄公河水域捕魚近50年的喬高說：「我們的漁網幾乎是空的，也許依靠河流的生活方式已經結束了。」廊開市與寮國隔湄公河相望。

The lower Mekong, which makes its way through five countries, was one of the world’s few remaining free rivers. But a hydropower boom, coupled with extreme weather patterns attributed to climate change, is radically remaking the waterway.

湄公河下游流經五個國家，原本是世上少數沒有水壩的河流之一，不過水力發電興起和氣候變遷導致的極端天氣模式，正劇烈改變這條河道。

In October, the turbines of the first lower Mekong dam, the Xayaburi, began churning upstream from Nong Khai in Laos after a series of test runs last summer. The effect of the Thai-funded dam was almost immediate, residents said.

湄公河下游第一座水壩「沙耶武里水壩」設在寮國，繼去年夏天一系列試運轉後，水壩渦輪機於十月開始在廊開之前的河段劇烈攪動河水。居民說，這座泰國出資的水壩造成的衝擊，幾乎立刻顯現。

The Mekong ran clear and depleted, appearing an eerie, luminescent blue on sunny days. Algae bloomed, choking nets. Now a month-long drought has pushed the water level even lower so those parts of the river are no longer a waterway at all but a desert of dead plants and dried-out crustaceans.

湄公河變清澈且水量大減，在陽光燦爛的日子裡發出怪異可怕的藍色冷光。水藻大量增生並纏住漁網。如今長達數月的乾旱使水位更低，部分河段根本不再是河道，而是充斥枯萎植物和甲殼動物枯乾軀體的沙漠。

With about 10 more dams planned for the mainstream Mekong’s lower reaches and hundreds more on its tributaries, a lifeline for 60 million people is being choked. Tens of millions more will be affected as farms and fisheries are compromised, even as the rich and powerful across the region profit from the hydropower business.

湄公河下游主河道及其諸多支流，依計畫還要分別再建十座與數百座水壩，6000萬人的命脈正在被扼殺，另有數千萬人會因農地和漁場劣化而受害，儘管這個區域各地有錢有勢者正從水力發電業獲利。

“We’re asking the question: Is this the breaking point for the Mekong?” said Brian Eyler, director of the Stimson Center’s Southeast Asia program and author of “Last Days of the Mighty Mekong.” “The Mekong’s ecosystem is adaptable and resilient, but the worry is that the river’s massive resource base won’t be able to overcome all these dams and extreme weather.”

著有「湄公河最後歲月」一書的華府智庫史汀生中心東南亞計畫主任艾博說：「我們要問，這是湄公河承受的極限嗎？湄公河的生態系統能適應各種變化並從中復原，但我們擔心，湄公河豐饒的資源敵不過所有這些水壩和極端天氣。」

Source article: https://paper.udn.com/udnpaper/POH0067/350561/web/

每日英語跟讀Podcast，就在http://www.15mins.today/daily-shadowing

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每日英語跟讀 Ep.811: How to protect yourself from novel coronavirus

How does the coronavirus spread?

冠狀病毒是如何傳播的？

‧ The COVID-19 coronavirus outbreak is a new illness and scientists are still assessing how it spreads from person to person, but similar viruses tend to spread via cough and sneeze droplets.

‧ 爆發疫情的COVID-19冠狀病毒是一種新疾病，科學家仍在評估它是如何在人與人之間傳播的，類似的病毒常是透過咳嗽和打噴嚏的飛沫傳播。

‧ When an infected person coughs or sneezes, they release droplets of saliva or mucus. These droplets can fall on people in the vicinity and can be either directly inhaled or picked up on the hands then transferred when someone touches their face, causing infection. For flu, some hospital guidelines define exposure as being within 2 meters of an infected person who sneezes or coughs for 10 minutes or longer.

‧ 感染者咳嗽或打噴嚏時，會噴出唾液或黏液的飛沫。這些飛沫可能會落在附近的人身上，被直接吸入或沾到手上，然後在觸摸臉時帶到臉上而導致感染。就流感而言，一些醫院指南將「暴露」定義為：與連續打噴嚏或咳嗽十分鐘或更久的感染者，距離兩公尺以內。

‧ Viruses can also be spread through droplets landing on surfaces such as seats on buses or trains or desks in school. However, whether this is a main transmission route depends on how long viruses survive on surfaces – this can vary from hours to months.

‧ 病毒也可以透過掉落在物體表面的飛沫傳播，例如落在公共汽車、火車或學校課桌椅上的飛沫。但是，這是否成為病毒之主要傳播途徑，取決於該病毒在物體表面可存活時間之長短──從數小時至數月不等。

‧ There is anecdotal evidence that the virus can be spread by people before they have symptoms. Some other illnesses such as flu can be passed from one person to another before symptoms occur — but the extent to which this is happening with COVID-19 is not well understood yet.

‧ 有傳聞證據顯示，該病毒可能有無症狀傳播的情況。有些疾病（例如流感），可以讓被感染的人在出現症狀前就傳染給別人──但COVID-19冠狀病毒無症狀傳染的程度仍然不明。

How to protect yourself and others

如何保護自己與他人

‧ Wash your hands: wet your hands with clean, running water and apply soap. Lather your hands, including the backs, between your fingers, and under your nails and scrub for at least 20 seconds. Rinse.

‧ 洗手：用乾淨的自來水洗手，並使用肥皂。將雙手（包括手背）、指縫以及指甲內搓揉起泡沫，搓洗至少二十秒鐘。然後沖水。

‧ Cover your mouth and nose with a tissue when you cough or sneeze, then throw the tissue in the bin and wash your hands. If you do not have a tissue to hand, cough or sneeze into your elbow rather than your hands.

‧ 咳嗽或打噴嚏時，用衛生紙遮住口鼻，然後將衛生紙丟進垃圾桶並洗手。如果你沒有衛生紙，咳嗽或打噴嚏時請用手肘彎掩住，而不要用手。

‧ Face masks offer some protection as they block liquid droplets. However, they do not block smaller aerosol particles that can pass through the material of the mask. The masks also leave the eyes exposed and there is evidence that some viruses can infect a person through the eyes.

‧ 口罩可以阻擋飛沫，因此可提供一定的保護。但口罩無法阻隔更小的、可穿過口罩材料的氣溶膠分子。口罩也無法保護到眼睛──有證據顯示某些病毒可透過眼睛感染人。

‧ Seek early medical help if you have a fever, cough and difficulty breathing, and share your travel history with healthcare providers.

‧ 若有發燒、咳嗽和呼吸困難之情況，請盡快就醫，並將您的旅遊史告知醫療服務提供者。

‧ If visiting live markets in affected areas avoid direct, unprotected contact with live animals and surfaces that have been in contact with animals.

‧ 若到疫區的活體市場，請避免直接、無防護地接觸活體動物，也要避免接觸放置動物的表面。

‧ If you are in an affected area avoid eating raw or undercooked animal products and exercise care when handling raw meat, milk or animal organs to avoid cross-contamination with uncooked foods.

‧ 若您身處疫區，請避免食用生的或未煮熟的動物製品，處理生肉、牛奶或動物內臟時要小心，以免與未煮熟的食物交叉污染。

‧ If you have returned from an affected area in the last two weeks, stay indoors and avoid contact with other people for 14 days. This means not going to work, school or public areas.

‧ 若您在最近兩週內自疫區返國，請待在屋裡十四天，並避免與他人接觸。也就是說，不要去上班、上學或去公共場所。

‧ If you have returned from an infected area and develop a high temperature, cough, runny nose, sore throat or difficulty breathing do not leave your home until you have been given advice by a doctor.

Source article: https://www.taipeitimes.com/News/lang/archives/2020/03/03/2003731938

每日英語跟讀Podcast，就在http://www.15mins.today/daily-shadowing

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每日英語跟讀 Ep.810: About S.Korea - Taiwanese Personality Test creates sensation in S. Korea

由台灣新創團隊時刻科技自2014年推出療癒App《Forest：專注森林》，即獲廣大迴響。為近一步推廣而推出的療癒系心理測驗《種出你的專注花語》近期在韓國一夕爆紅，一天超過300萬次遊玩，讓這款APP重登為熱搜焦點。

“Plant Your Personal Flower,” a personality test created by Seekrtech, a tech company from Taiwan, has recently taken South Korea by storm, setting a record with three million downloads in one day.

The test aims to draw in more users to download an app by Seekrtech, “Forest,” which went online in 2014, according to the local media.

《種出你的專注花語》心理測驗的手繪風格背景搭配放鬆背景音樂，參照MBTI人格理論，8道生活題測出你內心的植物、花朵，點出你的內在性格。

Based on The Myers-Briggs Type Indicator, the personality test features some adorable hand-drawn backgrounds and relaxing music. After answering eight easy questions, you can get a description of who you are and the type of plants or flowers that reflect your personality.

現代人手機成癮，導致專注度降低，時刻科技推出《專注森林》以提升現代人的專注度。這款養成遊戲更曾被評選為2018 Apple App Store年度最佳App。

“Forest” is an app created by Seekrtech, it aims to help people to put down their phones and be focused. The game was the best APP in the 2018 Apple Store.

到底怎麼玩呢？每當你準備開始準備專注工作、讀書前，打開App種下一棵樹，30分鐘內不能跳出遊戲視窗，否則這棵樹便會枯萎死亡。因此，每一棵樹即代表著30分鐘專心時間，當你種植愈來愈多樹，即擁有一座美麗的「專注森林」。

Then how to play? Whenever you want to stay focus on your work or study, you can open the app and plant a tree. In the next 30 minutes, it will grow when you are working. If you leave this app within a limited time, the tree will be killed.

Every single tree means 30 minutes to the user and they will form a focused forest one day.

Next Article:

BTS推新輯48小時 累積1700萬則推文｜BTS takes over Twitter with 17 million tweets in 48 hours

風靡全球的韓國男團BTS於2月21日發行最新專輯「Map Of The Soul: 7”」，立馬吸引大批BTS粉絲ARMY在社群媒體推特大力讚賞這張專輯。

Global superstars BTS released their highly-anticipated album, “Map Of The Soul: 7” on Feb. 21 and ARMY followers all over the world naturally took to Twitter to rave all about it.

根據Media OutReach數據顯示，2月21日上午6點至23日同一時間（韓國標準時間），推特總計出現1,700萬則BTS相關推文，而這些推文又再被轉推到全世界。

From 6 a.m. on Feb. 21 to 6 a.m. on Feb. 23 (Korean Standard Time, KST), 17 Million BTS-related tweets and retweets were sent around the world, according to Media OutReach.

推出專輯當天第一小時，從早上6點至7點，推特出現討論BTS相關貼文共120萬則。

Tweet volumes peaked within the first hour when the album was released, generating 1.2 million tweets from 6 p.m. to 7 p.m. (KST) on the first day.

最熱門貼文是來自BTS官方帳號（@BTS_twt)的「D-Day」，宣布他們正式回歸，一併附上成員RM和藝術作品系列照片。

The top tweet from BTS (@BTS_twt) official account was “D-Day,” announcing the day of their comeback with a series of photos including a selfie from RM and various artworks.

BTS粉絲ARMY們在推特瘋傳，#BTS、#방탄소년단 、#MAP_OF_THE_SOUL_7成為推特最夯標籤。

With the BTS ARMY going wild on Twitter, the top hashtags are #BTS, #방탄소년단 and the album title #MAP_OF_THE_SOUL_7.

第二多人使用的標籤是#BTSComeback2020、以及主打歌#ON。

Next on the list is #BTSComeback2020 and lead single, #ON.

Source article: https://chinapost.nownews.com/20200305-1091385 ; https://chinapost.nownews.com/20200226-1090399

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