In this lively, data-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — breaks down her top-performing emails from April 2025. With open rates over 60% and affiliate commissions rolling in, Liz compares two standout campaigns — a quick customer research email and a short affiliate sales message — to uncover what really worked (and why). She even lets listeners vote on which one deserves the title of "Best Email of April."

Episode Highlights

• April 2025 by the numbers: 17 total emails sent, including 4 newsletter templates, 1 direct sales email, and several high-performing newsletters.

• Average open rate across campaigns: 60–68%.

• The two top contenders for "Best Email of April":

  1. "Tell Me" — a customer research email

  2. "Wish Your Email Growth Looked Like This?" — an affiliate promo

• Liz's final verdict: the "Tell Me" email wins for connection, but the sales email gets the honorable mention for results.

Key Takeaways

• Keep it short: Both emails performed because they were concise and conversational.

• Ask, don't assume: Customer research emails build engagement and reveal real audience needs.

• Promote with purpose: Affiliate promos can serve your audience and make money.

• Replies = relationships: Engagement strengthens trust and long-term sales potential.

• Done beats perfect: The best-performing emails were written quickly and authentically.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

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