Hey hey, inbox heroes! Liz Wilcox coming at you with all the email tea (and maybe a little humble bragging...) for April 2025’s juiciest campaigns. If you’ve ever wanted to peek under the hood of someone’s actual newsletter strategy—numbers, results, real talk—this episode is for you.

This week, Liz takes us on a whirlwind tour of her best-performing emails from April, and y’all, it’s a masterclass in not only getting those opens, clicks, and replies, but also making real affiliate sales (we’re talking thousands of dollars from ONE email).

Here’s what went down:

• Stats You’ll Want to Steal:

  Liz spills the details on 17 emails she sent this month, including weekly newsletter templates, one killer sales email, and a ton of newsletters with juicy links for you to click.

• Subject Line Gold:

  “Q2,” “please steal these,” “stupid”—Liz proves that sometimes short, weird, and eyebrow-raising is the way to your reader’s heart (and open button). For real, her open rates are fire.

• The “Tell Me” Email:

  This less than 100 words beauty not only got a 59% open rate and 3% click rate, but also generated HUNDREDS of replies. (You want your audience solution-aware? Do this.) Plus, Liz used those replies for mega customer research and—surprise!—to make more sales.

• Big Money Email:

  Another contender for April’s top performer: an affiliate pitch with a 67.8% open rate, 7.4% click rate, and over $2,000 in earned commissions. Sent only to her best customers, this email is basically proof you don’t have to shout to the whole room to get paid.

• Repurpose, Promote, RELATE:

  Whether you’re a list-building newbie or crushing it with four-digit monthly growth, Liz shows how to celebrate both, nurture your audience, and sell (naturally!) no matter your subscriber count.

• Get the Goods:

  Not on Liz’s list? Babe, what are you doing with your life?! She’s giving away her welcome sequence, three newsletter samples, and 52 irresistible subject lines. All. For. Free. (Links in the show notes or head to lizwilcox.com.)

Ready to revolutionize your own newsletters? Check out the episode links for the actual email templates, and if you’re ready to level up, snag your place in Liz’s $9/month Email Marketing Membership. High-performing emails (and cash flow) await!

Thanks for listening! You’re more than capable of writing emails that get replies, make sales, and honestly, just feel GOOD to send. Let’s see those results, inbox boss 👑

Catch you next week!

Links:

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

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