In this data-packed and personality-filled episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from February 2025. Spoiler: it's not fancy, it's not complicated — but it's effective. Liz breaks down exactly why her "Happy Birthday, [First Name]" email stood out, the strategy behind it, and how it turned a $4 sale into thousands in long-term revenue.

Episode Highlights

• Liz's company value: "We believe in making mistakes so we can learn faster and grow stronger."

• In February 2025, Liz sent 26 total emails, including seven newsletters and several sales emails.

• Her top-performing email: "Happy Birthday, [First Name]" — part of her $4 trial sale celebrating four years of the Email Marketing Membership.

• Why small numbers can still make a big impact: low-cost, high-volume offers build steady recurring revenue.

• Liz's takeaway: you don't need a complicated funnel — just a good hook, clear offer, and genuine connection.

Key Takeaways

• Keep it personal: Use first names and creative hooks in subject lines.

• Simple sells: Clear offers and direct calls-to-action beat long explanations.

• Track your data: Look at open rates, clicks, and downstream revenue to see what really works.

• Low-ticket can scale: A small sale today can compound into major income over time.

• Consistency wins: Repeating what works (like Liz's annual $4 birthday sale) builds predictable results.

Links and Resources

Top performing email for February 2025 can be found here

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

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