In this monthly "Email Breakdown" episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her top-performing email from March 2025. With List Building Live and her Annual Pass sale both happening this month, Liz sent more emails than usual — and one simple message stood out above the rest. Spoiler: it's not fancy, it's not long, but it's proof that empathy, timing, and a little personality go a long way.

Episode Highlights

• Liz's top-performing email: "Hit reply to this email."

• Why this worked:

• The numbers:

• Bonus shoutout: an honorable mention email sent only to existing $9/month members encouraging them to upgrade to the Annual Pass.

  • Subject line: "Why I upgraded to the Annual Pass — straight from members."

  • 65.8% open rate and 6.9% click rate.

  • This single segment generated nearly half of total sales from the campaign.

• Why segmenting matters — even if Liz usually teaches it as a "2.0 strategy."

  • When it's easy to isolate a group (like current members), personalization can dramatically improve results.

Key Takeaways

• Keep it human: Low-pressure, empathetic emails convert because they build trust.

• Timing matters: Send relational emails at the end of a campaign to catch hesitant buyers.

• Segment smart: Small, targeted messages can outperform full-list blasts.

• Honesty sells: Transparency and relatability create lasting loyalty.

• Measure what matters: A single thoughtful email can drive massive end-of-launch results.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM