126: Top Ways to Define Your Interior Design Brand Beyond Your Style with Katie Saunders

With me today is Katie Saunders of Pop and Grey. Katie is a brand strategist and website designer who partners with interior designers to elevate their strategic brand design and messaging so that their brand presence reflects their style and story in every unique detail. Katie is a southern girl, so get ready for the double southern accents between the two of us.  

We are going to discuss why our style is not our brand, how we start to define a brand, and why it matters.  Enjoy the podcast. 

Topics Mentioned:

• Style

• Brand

• Niche

• Logo

Listen to the Episode Key Thoughts:

• As your business has grown over the last 9 or 10 years, what are one or two things that have been the most instrumental in helping you be more profitable? Michele (7:52)

• It’s important to realize your brand can grow with you. Katie (19:40) 

• Digging into her ideal client you might discover the ones you love to work with are more philanthropic in nature. Michele ( 30:57) 

• One of the things that stop people from moving forward is fear, but the other one is ignorance. It's the belief that it's always been that way. Michele (42:39)

Contact Michele:

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

Contact Katie:

• Website: popandgrey.com

• Facebook: Pop and Grey

• Instagram: @popandgrey

• Pinterest: Pop and Grey

• Email: [email protected]

References and Resources:

• The Designers' Inner Circle - Become a Member Today