Welcome to this special bonus episode. I wanted to film this because we had some really big news this week. We are now operating as Rooted in Retail, not Crystal Media. We have been undergoing this transformation for some months now behind the scenes and I wanted to take you though the decision process because I think there is a lot you can learn about branding and messaging in your business. I am also sharing with you the plans have have for the future and what you can expect!

I'm really excited about what we're doing and I'm really excited for you to be a part of it. 

[00:00] Big Announcement!

[00:38] Behind the Scenes of the Rebranding Decision

[02:28] The Importance of Messaging in Business

[03:57] Evolution of the Brand: From Crystal Media to Rooted in Retail

[05:57] Expanding Beyond Social Media

[07:21] Introducing the Rooted in Retail Network and Mastermind

[12:05] Personal and Professional Growth

[15:38] Here's to the Future

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