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00:00 Intro to Troubleshooting and Repair of Any Amazon Advertising Account - Matt Davis
00:35 Short recap of  ICAP (Impressions, Clicks, Add to Cart, Purchase)
00:47 Mechanics Analogy
01:30 Three Level of Troubleshooting
01:34 Impressions (Awareness)
01:54 Clicks (Engage)
02:05 Purchase (Conversion)                                                        
02:30 Discussion of possible Impression Problems (Low Awareness)
02:57 Bids aren’t competitive
02:59 Budget aren’t right
03:03 Hidden Suppression 
03:05 One of my listing is violating somne obscure terms of service of Amazon
03:11 Stock out (inactive listing)
03:45 Discussion of possible Clicks Problems (Low CTR/Relevance Issue)
04:06 Image not good
04:11 Ineffective bidding/targeting
04:25 Relevancy and search behavior         
04:34 Discussion of possible Conversion Problems 
04:55 Low Conversion Ratio. It can be everything in a listing.
05:12 Price, Type of Product, Competition (Product listing), Quality of Title text, Images, SEO, etc
5:37 Reason why it is imperative with the 3 levels when troubleshooting an Amazon Advertisement

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