In this episode of The Rainmaking Podcast, Scott Love interviews Raul Hernandez Ochoa, a consultant who helps founders and service-based business owners scale profitably while maintaining a healthy work-life balance. Raul shares a powerful framework for maximizing profit per client by rethinking how services are sold, presented, and delivered. He emphasizes that sales is not the end of the client journey but the start of a long-term value-focused relationship. Key components of his framework include identifying your most valuable client segments, articulating tangible and perceived value, and bundling services into outcome-focused packages that align with client needs.Raul outlines a three-part strategic approach: (1) define ideal client segments based on value and alignment, (2) develop compelling business cases that reflect real transformation and urgency, and (3) productize service delivery to create consistent, scalable offerings. He also addresses common challenges professionals face, such as underpricing their work, clinging to traditional service selling, and failing to adapt their sales process. Throughout the episode, Raul offers real-world examples and actionable insights, making this a must-listen for anyone in professional services looking to boost profitability and impact.

YouTube: https://youtu.be/JsxuTbaCidU

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:https://www.leopardsolutions.com/index.php/request-a-demo/

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Raul Hernandez Ochoa partners with founders to implement

Links:

https://dogoodwork.io/

https://www.linkedin.com/in/dogoodwork/

Raul’s books:

https://www.amazon.com/stores/Raul-Hernandez-Ochoa/author/B085P3L9GK?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true&ccs_id=f4ddc8e0-da04-40c4-a1bd-e392ce0a7993

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