How do the best brands create loyal advocates for their work? On this episode, David Meerman Scott shares how to create a "fanocracy" around your work with tips from his new book Fanocracy.

This episode is sponsored by Indeed. Indeed gives you the smart tools to make hiring decisions quickly, and to be confident that you’re making the right hire for your team. Post your job today at Indeed.com/CREATIVE and find out why more than 3 million companies

use Indeed for hiring. Indeed. The world’s #1 job site. 

The intro music for the AC podcast is by Joshua Seurkamp. End remix is by DJ Z-Trip.