Money can be a source of anxiety and shame for many entrepreneurs, especially those in creative fields. But what if we could change our relationship with finances and empower ourselves to take control of our business's financial health? In this episode, I sit down with Catherine Smith Licari, founder of The Small Business Planner, to discuss how we can overcome the fear and shame associated with money. Catherine shares her journey from the fashion industry to becoming a financial literacy advocate for creative entrepreneurs, offering invaluable insights on building a solid financial foundation for your business.

Catherine emphasizes that financial literacy is simply learning a new language. She emphasizes there's no need to feel shame about not understanding financial terms but to show up with the same curiosity as when you're learning a new language. The key is to push through the initial discomfort and realize that this knowledge is attainable and can fundamentally change your business and life.

TOPICS COVERED:

• Identifying a problem your product or service solves
• Understanding why you're the right person to bring this solution to market
• The importance of finding the right financial professionals who make you feel respected and supported
• How to overcome the initial resistance to learning about finances
• The value of asking questions and seeking clarity from your accountant or bookkeeper

Guest Info:

Catherine's Instagram

Catherine's Website

The Small Business Planner

Get in Touch:

Benshen.co Website

Benshen Membership

Benshen.co Instagram

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