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Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty explores effective strategies for dealing with price shoppers in the service advisor role. Michael emphasizes that price inquiries are often opportunities in disguise, suggesting that you should approach these calls with curiosity, confidence, and a focus on building human connection. By asking the right questions, delivering value beyond just price, and genuinely connecting with customers, advisors can transform reluctant callers into loyal clients.
00:00 Reframing Price Shoppers' Potential
03:14 Converting Price Shoppers' Mindset
07:29 Engaging Price-Shopping Customers
11:21 Car Repair Inquiry
13:55 Introvert Communication: Handling Email Requests
Stay connected with us on social media:
Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!
If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!
By Michael Doherty5
44 ratings
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level.
In this episode, Michael Doherty explores effective strategies for dealing with price shoppers in the service advisor role. Michael emphasizes that price inquiries are often opportunities in disguise, suggesting that you should approach these calls with curiosity, confidence, and a focus on building human connection. By asking the right questions, delivering value beyond just price, and genuinely connecting with customers, advisors can transform reluctant callers into loyal clients.
00:00 Reframing Price Shoppers' Potential
03:14 Converting Price Shoppers' Mindset
07:29 Engaging Price-Shopping Customers
11:21 Car Repair Inquiry
13:55 Introvert Communication: Handling Email Requests
Stay connected with us on social media:
Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!
If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!

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