Turning your passion into profit with Miriam Schulman

Today’s episode of the podcast is an interview with Miriam Schulman who is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists develop their skills, tap into their creativity, and grow thriving art businesses. We talk all about how you can market yourself and turning your passion into profit!

KEY TAKEAWAYS COVERED IN THE PODCAST

· You don’t need thousands of clients – you need to sell to the high end of the market.

· Start with your goal/destination in mind.

· You need to have a signature style to be able to market yourself.

· Cheaper does not mean it is easier to sell! People are looking for value.

· The 5-part Passion to Profit framework:

o Production – making sure you have the capacity to produce assets

o Pricing – how much will you charge and will it work?

o Prospecting – start telling everyone who you are and what you do and own it!

o Promotion – getting prospects and getting sales

o Productivity – your system for making it all work

· The first part of promotion is to get attention, the second part is getting sales through building relationships.

· Write down your goals – when you imagine, you use the creative part of your brain and when you write it down it uses the logical side of your brain.

· Setting goals enables you to be more realistic.

· We have to help our team manage their time as well – we need to know when they are working on projects.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Just because something is cheaper, does not mean it is easier to market and sell!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

· An introduction to Miriam 04:29

· Finding your market 17:35

· 5-Part Passion to Profit Framework 18:41

· Setting goals for your business 30:38

· Taking your business online 37:07

· Miriam’s new book 41:20