two & a half gamers

In this episode, we delve into the intricacies of a new game, Triple Match City, exploring its gameplay mechanics, revenue performance, and user experience. We discuss the game's innovative features, monetization strategies, and the impact of ads on user retention.

The conversation highlights the evolving landscape of mobile gaming and the clever tactics developers use to engage players while maximizing revenue.

We discuss the importance of understanding user behavior to optimize revenue, the effectiveness of different gameplay mechanics, and the challenges faced in user acquisition. The conversation also highlights innovative concepts in game design and the potential future directions for mobile gaming.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/bZKQBoNWlVg

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:25 Introduction to the Podcast and Triple Match City

02:57 Game Performance and Revenue Insights

05:55 Gameplay Mechanics and Innovations

08:56 User Experience and Ad Integration

12:02 Monetization Strategies and User Retention

14:55 Final Thoughts and Future Predictions

18:45 Game Monetization Strategies

21:06 User Segmentation and Revenue Insights

23:00 Creative Concepts in Game Design

26:01 Gameplay Mechanics and User Engagement

30:02 Future Prospects and Challenges

34:01 Final Thoughts and Ratings

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Triple Match City has shown unexpected revenue growth despite low download numbers.

The game incorporates innovative gameplay mechanics that blend match-3 and hidden object genres.

The game features sandbox levels that challenge players to collect various items within a time limit.

The conversation highlights the role of user acquisition in the game's success.

We note the clever design choices that keep players engaged and willing to spend.

The episode concludes with predictions about the future of mobile gaming and its monetization trends. Understanding user segmentation is crucial for monetization.

User acquisition remains a challenging aspect of mobile gaming.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠, Nathan Ceulemans, Michail Katkoff

Youtube: https://youtu.be/_HqQKAAyMWk

Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Epic intro

01:24 Introduction to the Podcast and Guests

03:05 The State of Product Reporting in Gaming

06:01 Understanding Metrics and Their Evolution

08:57 Analyzing Graphs for Product Health

11:57 Identifying Issues in User Acquisition

14:52 The Role of Product and UA Teams

17:56 Retention Metrics and Their Importance

20:50 Setting Goals for Product Updates

24:12 Proposed Solutions for Better Reporting

26:28 Understanding User Acquisition and Product Metrics

30:19 Analyzing Payer Retention and Revenue Trends

35:46 The Importance of Cohort Analysis

37:59 Navigating Marketing Budgets and User Acquisition Strategies

42:28 The Impact of Channel Strategy on User Acquisition

47:46 Bridging the Gap Between Product and User Acquisition Teams

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Nathan Ceulemans

Head of Sales

https://www.linkedin.com/in/nathanceulemans/

Michail Katkoff

Founder I Angel Investor I Deconstructor of Fun

https://www.linkedin.com/in/michailkatkoff/

---------------------------------------

Takeaways

Product reporting in gaming is often outdated and ineffective.

Metrics should evolve over time to provide a clearer picture.

Graphs can reveal critical insights about product health.

User acquisition strategies need to be aligned with product goals.

Retention metrics are crucial for understanding long-term success.

Setting clear goals for product updates can drive better outcomes.

Collaboration between product and UA teams is essential.

Dashboards should be tailored for different audiences within a company.

Understanding the customer acquisition cost is vital for success.

Effective reporting can lead to better decision-making in game development. Clean up your base before involving UA teams.

Education on metrics is crucial for product and UA teams.

Different channels yield different LTV curves.

Payer retention is essential for revenue stability.

Cohort analysis helps identify user behavior trends.

Marketing budgets must be maintained to support UA efforts.

Diminishing spend can lead to a decline in user quality.

Channel strategy significantly impacts user acquisition success.

Effective dashboards facilitate better decision-making.

Collaboration between product and UA teams is vital.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guest: Anatolii Henis

Youtube: https://youtu.be/e3fsHuHrEAY

Join our Slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Epic intro

01:24 Introduction to Burnie Games and Anatolii Henis

02:31 Transition from Social Casino to Mobile Puzzle Games

04:04 Overview of Games: PlayDoku and Colorwood Sort

06:14 Game Mechanics and Player Retention Strategies

09:19 Ad Monetization vs. In-App Purchases

11:41 Current Performance and Future Plans

12:35 Deep Dive into PlayDoku's Gameplay

18:09 Iterating on Proven Mechanics for Success

19:10 Game Mechanics and Features Overview

21:55 Monetization Strategies in Mobile Games

23:57 User Engagement and Ad Strategies

28:01 Comparative Analysis of Game Titles

34:54 User Acquisition and Retention Insights

39:51 Exploring Creative Potential in Game Development

40:47 Analyzing Advertising Channels and Strategies

42:33 Navigating Facebook Advertising Challenges

44:53 The Importance of Creative Testing and Iteration

46:41 Understanding Revenue Models in Mobile Gaming

49:32 Long-Term Goals in Game Development

51:52 Leveraging Previous Learnings for New Games

01:02:15 Closing Thoughts and Future Directions

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

Anatolii Henis

CEO Burny games

https://www.linkedin.com/in/anatoliihenis/

---------------------------------------

Takeaways

The company focuses on mobile puzzle games with ad monetization.

PlayDoku and Colorwood Sort are their main games.

Player retention is crucial for game success.

Ad monetization is currently the primary revenue source.

They are exploring in-app purchases for future games.

Iterating on proven mechanics can lead to success.

User experience is prioritized in game design.

Game reviews reflect player satisfaction with their games. The main saga is the journey of the game.

Unique mechanics can set a game apart from others.

Interstitial ads are placed after failed levels to maximize engagement.

More ads can lead to better monetization strategies.

ColorWood is a sorting game with a simple UI.

Fail states in games can be hard to identify for players.

Long-term goals should guide the development and marketing strategies of games.

Leveraging past experiences can accelerate the development of new games.

Creative concepts should be diverse to avoid fatigue in campaigns.

Collaboration and sharing insights within the industry can lead to better outcomes.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

In this episode, we delve into the creative trends shaping the gaming industry for October 2024.

We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends.

Main Takeaway = Reviews less important than Revenue

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/G83ZsDABGUE

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Agenda

00:00 Epic intro

01:25 Introduction to Creative Trends

01:49 Analyzing AFK Journey's Advertising Strategies

05:08 The Impact of Misleading Ads on Game Revenue

06:31 Exploring Creative Inspirations in Game Ads

10:29 The Evolution of Game Creatives

14:21 Reviewing Player Feedback and Expectations

18:54 The Future of Game Advertising and Player Engagement

23:27 The Power of Hooks in Gaming Ads

24:11 Emotional Engagement in Game Design

25:30 Visuals and Branding in Mobile Games

26:30 Game Mechanics and Player Retention

28:49 Trends in Game Advertising

29:56 Innovative Game Features and Mechanics

31:25 The Influence of Visual Styles in Gaming

32:39 The Role of Creativity in Game Marketing

34:41 Understanding Player Psychology

37:05 The Impact of Trends on Game Development

39:51 Micro Learning and Game Advertising

42:01 Final Thoughts on Game Trends and Innovations

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

AFK Journey is utilizing unconventional advertising strategies.

Misleading ads can significantly impact game revenue.

The gaming industry is seeing a rise in high-quality creative content.

The importance of emotional engagement in game ads cannot be overstated.

Giant animals and absurd concepts are trending in game ads.

We plan to explore user reviews in future episodes.

The discussion highlights the interconnectedness of various creative strategies.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

We discuss our favorite and least favorite Pokémon, leading into a detailed overview of the newly released Pokémon TCG Pocket. We explore the gameplay mechanics, the game's nostalgia factor, and the importance of booster packs and collection systems.

The discussion of the innovative Wonder Pick mechanic that drives player interaction and excitement. We projected billion-dollar IP sales, upcoming events, game mechanics, trading dynamics, and user experience.

We explore the emotional connection players have with card opening. The discussion also touches on marketing strategies, the impact of geolocation on gaming, and the challenges of bot farms in trading.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guest: John Wright

Youtube: https://youtu.be/sUjoT49BfTc

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:20 Introduction and Favorite Pokémon

02:55 Overview of Pokémon TCG Pocket

06:00 Gameplay Mechanics and Nostalgia Factor

08:59 Booster Packs and Collection System

12:00 Monetization and Shop Features

15:02 Event Systems and Player Engagement

18:00 Wonder Pick Mechanic and FOMO Strategy

22:46 The Billion-Dollar Game: Analyzing IP Sales Potential

24:30 Event-Driven Engagement: Upcoming Promotions and Their Impact

26:30 Game Mechanics Evolution: New Features and Meta Changes

30:54 Trading Dynamics: Expectations and Concerns

34:17 Launch Success: Comparing Revenue and User Engagement

48:25 Future Earnings: Pokémon Go vs. TCG

50:55 Potential Revenue Streams and Trading Mechanics

52:19 The Dark Side of Trading and Bot Farms

57:47 The Emotional Connection of Card Opening

01:01:22 Advertising Spend and Revenue Predictions

01:03:06 The Power of Pokémon IP and Future Prospects

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

John Wright

Mr.Vice President

https://www.linkedin.com/in/johnwright1987/

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

Pokémon (Anime Series) Music Video

Music: Pokémon Theme Song by Jason Paige

Anime: Pokémon

Directed by: Kunihiko Yuyama

Written by: Takeshi Shudo

Studio: OLM, Inc.

Song: Gotta Catch 'Em All

Artist: Jason Paige

Producer: John Loeffler

Songwriters: John Siegler, John Loeffler

The video clip/s that I used in this video are owned by PokemonItalianMovie.

https://www.youtube.com/watch?v=2x1mkthU7Eo

Edited by: Kerwin Joseph Cuadra (kerwinpogi092)

This video is for entertainment purposes only. The music included in this video is owned by particular artists and composers. There's no copyright infringement intended. The viewers of this video are advised to support the artist and their music.

Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/qP1EYgI95E4

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:23 Introduction to Age of Empires and Nostalgia

02:59 The Impact of Tencent on Age of Empires

05:54 Gameplay Mechanics and Mini-Games

09:05 The Evolution of Strategy Elements

11:59 Integration of Vampire Survivors Mechanics

14:55 Balancing and Game Design Insights

17:50 The Absence of Zombies in Forex Games

17:58 Clan Dynamics and Player Retention

18:56 Understanding Forex Server Ecosystems

20:02 Monetization Strategies in Forex Games

21:07 Game Features and User Engagement

22:00 Hero Mechanics and Progression Systems

23:06 Streamlined User Interface in Forex Games

23:57 Revenue Insights and Market Performance

25:01 Nostalgia and Player Engagement in Game Design

40:11 The Future of Gaming IPs

44:00 Nostalgia in Game Design

49:02 The Impact of Marketing on Game Success

54:04 Evaluating Game Mechanics and User Acquisition

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Age of Empires has a strong nostalgic value for many players.

Tencent's involvement raises concerns about the game's direction.

The mobile adaptation features polished graphics and gameplay

Mini-games are a significant part of the new Age of Empires experience

The game incorporates elements from popular titles like Vampire Survivors.

Balancing gameplay is crucial for player engagement.

The integration of different game mechanics can enhance player experience.

Clan dynamics significantly influence player retention.

4X operates on multiple server shards, creating unique ecosystems.

Hero mechanics add depth to gameplay and progression.

Revenue insights reveal the financial success of Forex games.

Nostalgia plays a crucial role in player engagement.

The 4X genre is growing, attracting diverse players. Nostalgia plays a significant role in game design.

The success of a game often hinges on its marketing strategy.

IP deals can limit creative freedom in game development.

Players are looking for innovation, not just remakes.

The gaming market is highly competitive, with few players at the top.

Understanding player preferences is key to game success.

High production value does not guarantee player engagement.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/Q9rLc86vRF4

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic Intro

02:55 Exploring Supermarket Simulator 3D

05:54 Game Mechanics and User Experience

08:54 Monetization Strategies and Revenue Insights

12:04 Comparative Analysis of Game Success

14:59 Final Thoughts and Future Prospects

17:11 Monetization Strategies in Gaming

19:50 Ad Revenue Insights and Mistakes

22:22 Improving Ad Formats for Higher Revenue

23:14 Game Aesthetics and User Experience

25:17 Creative Challenges in Game Growth

30:05 Ad Networks and Creative Concepts

31:04 Scoring the Game and Future Potential

36:46 Merch and Community Engagement

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The game has scaled significantly since its launch.

User engagement is crucial for long-term success.

Ad revenue strategies need to be optimized for better returns.

The game mechanics are polished and user-friendly.

Creative marketing strategies can enhance user acquisition.

Retention strategies must be implemented to keep players engaged.

The game has a lot of potential for future growth.

Feedback from players is essential for game development.

The atmosphere of the game contributes to user satisfaction.

We emphasize the importance of continuous improvement in game design.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Matej Lancaric⁠

Youtube: https://youtu.be/_CEkh3WNXq4

Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic intro

01:24 Introduction to Project Rise

02:58 Gameplay Mechanics and Changes

05:54 Hero Progression and Meta Features

08:53 Team Dynamics and Individual Progression

11:59 Consumables and Floor Mechanics

14:52 Cumulative Rewards and Risk-Reward Mechanics

18:03 Final Thoughts and Future Updates

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The game has undergone significant changes since the last update.

Players can now join or create teams to play together.

Hero progression includes new tiers and abilities.

The game is shifting towards individual player progression.

Consumables like Phoenix feathers are now persistent and consumable per player.

Floor skips have been introduced to ease gameplay.

Cumulative rewards are based on performance and strategy.

The game is more polished and engaging than before.

The community is actively involved in the game's development.

Future updates are expected to refine the game's meta features.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

In this conversation, we delve into the latest mobile game sensation, Capybara Go!

We explore the passive gameplay experience, the importance of user engagement, and the innovative features that set Capybara Go apart from its competitors. The discussion also touches on the game's community aspects and event systems, concluding with thoughts on the future of mobile gaming and the evolving landscape of game design.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:24 Introduction to Capybara Go

02:30 Gameplay Mechanics and Features

08:01 Core Game Loop and Player Interaction

12:10 The Future of Mobile Gaming

17:10 Hobby's Impact on Mobile Gaming

21:01 Monetization Strategies and Player Engagement

26:33 Template Building and Game Development

27:56 Adapting Successful Systems from Other Games

31:54 Dungeon Dive and Alternative Game Modes

34:02 Reward Systems and Player Frustration

36:08 Monetization Strategies and Revenue Potential

39:06 Market Performance and Future Predictions

46:01 Capybara Go Launch Insights

49:50 Ad Monetization Strategies

51:15 US Launch Timing and Strategy

53:25 Creative Marketing Approaches

56:22 Trends in Game Development

01:01:25 Comparative Analysis of Game Revenues

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Community features and social interactions enhance the player experience.

Passive gameplay mechanics may represent the future of mobile gaming.

Capybara Go's success may influence future trends in mobile game development. The game features a unique power progression system that enhances player engagement.

Revenue insights indicate strong performance in Asian markets, particularly South Korea.

The game is positioned as a social casino RPG, blending elements of both genres.

Marketing strategies focus on leveraging trends and user acquisition tactics.

Creative advertising approaches are crucial for capturing player interest and engagement.

The game's design is considered a masterpiece, effectively utilizing successful mechanics from other games.

The potential for high revenue growth is evident, especially with the upcoming US launch.

The game's mechanics and events create a competitive environment for players.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg

Special Guest: Ofir Meir | Director of Bright SDK group,

Bright Data | Skype: live:.cid.d170945c61f0d08d | Slack: [email protected]

Podcast:

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Bright SDK homepage: https://bright-sdk.com

Partner Program information: https://bright-sdk.com/partners

Bright SDK YouTube channel: https://www.youtube.com/@BrightSDK

Partners’ success stories: https://bright-sdk.com/blog/success-and-studies/wizard-games-ad-free-monetization-success

Agenda

00:00 Epic Intro

02:30 Understanding Bright SDK and Its Unique Offerings

08:15 The Business Model Behind Bright Data

10:05 Integration Process for Publishers

12:43 Partner Program Benefits and Growth Opportunities

16:06 User Experience and Implementation Examples

20:53 Publisher Earnings and Revenue Potential

24:15 Privacy Considerations in Data Collection

30:31 Comparing Bright SDK with Traditional Monetization Methods

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Bright SDK empowers game developers to monetize without sacrificing user experience.

The business model is based on public web data collection, not user data.

Publishers can earn revenue by sharing a small portion of their bandwidth.

Integration of Bright SDK is self-service with support available.

The partner program offers loyalty benefits and dedicated account management.

Publishers can choose how and when to present offers to users.

User consent is mandatory before sharing bandwidth.

Privacy is prioritized; only IP addresses are collected.

Publishers can optimize their revenue through A-B testing.

Bright SDK provides a fixed revenue model with no ad interruptions.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes