The Email Sound Booth with Liz Wilcox

two email experiments I’m running right now


Listen Later

What’s shaking, email fam? It’s your girl Liz Wilcox, coming at you between the melodious sounds of leaf blowers and luxury hedge fences (oh, the mini-mansion life of my neighbors!). Before Chelsea bursts in from school demanding snacks, I hit record to drop some seriously juicy email marketing tidbits you do NOT want to miss.

Quick highlights:
  • Bougie neighbor updates: Because what’s podcasting without a little suburban chaos?

  • Listener shoutout of the week: Justin from our Facebook group shares his “confession” and a killer success story using the cult-favorite Pickles template (someone just booked a magic show from a years-lost client!).

  • Experiment #1: One-Word Subject Lines:

    If you’re bored writing emails, shake things up! I’ve been testing (okay, basically obsessed with) one-word subject lines—think “Urgent,” “Balls,” “Fetch” (yep, a Mean Girls ref), and even “Poppycock.” The results? Sky-high open rates! Turns out, a little intrigue goes a long way (and makes preview text a breeze).

  • Experiment #2: Sending More Emails (Gasp!):

    That’s right. Instead of being “annoying,” I found that emailing 3–4 times a week actually increased my open and click rates. Community gets stronger, inboxes get friendlier, and no one’s running away (they’re actually replying more!).

  • Behind the scenes:

    A sneak peek at real data and the “why” behind these moves—nothing fancy or fussy, just what’s working right now.

Remember: You aren’t annoying your list—you’re becoming their favorite part of the week. Go hit send, experiment, and let yourself have a little fun with it!

Until next time, Liz 💌

P.S. If you hear faint leaf blowing, just picture me podcasting from the wilds of waterfront suburbia. We keep it real around here.

 

Links:

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM

 

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The Email Sound Booth with Liz WilcoxBy Liz Wilcox

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