Why does it feel so normal, or even expected, for women to reach for a glass of wine at the end of a long day? In part one of a series about women & wine, discover the story behind the rise of wine culture and how marketers crafted a billion-dollar industry by targeting women’s aspirations, stress, and insecurities.

From the “mommy juice” phenomenon to the portrayal of wine as the ultimate self-care ritual, we’ll explore how these messages shaped our habits and why it’s time to reclaim our power. If you’ve ever wondered how wine became so ingrained in modern femininity, this episode will open your eyes—and your mind.

 

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