We’re welcoming Vi Wickam back this week, this time to talk all about Google Ads.

How do they work? Where should you be showing up?

A little secret… The first 3 results in each section of a google search result is a paid ad. You are not going to get those spots if someone else is willing to pay and you aren't.

Vi breaks down the landing page of a search results into types of ads: Standard Text Ads (these are your text based ads, strongly related to key words) and Display Ads (these are visual ads including images, gifs, and youtube videos).

Are you a local brick and mortar or a nationwide e-commerce retailer? How you market online matters. For these two differing structures  your keywords and target audience will be a lot different.

Google values three factors when it comes to pushing your ads: Direction (where in the world are you?), Reviews (get those happy customers to leave raving reviews), and Key words (how dialed in are you in what your customers are searching for?).

And look if this is all starting to sound complicated or hard to understand. You don't have to do it alone. Vi shares some red flags to look out for so you can hire a strong and trustworthy ad company. [TIP #1 OWN ALL YOUR OWN ASSETS].

If you’re ready to get started and want to  get control of your assets, be sure to visit Vi Wickam for a digital audit.

Don’t miss out on the rest of those red flags and more and listen to the full episode.

I’m Rooting for Your Success.

What’s Inside:

• What types of Google Ads are there and where are you showing up?
• Red Flags for hiring ad companies.
• Converting web traffic to foot traffic for brick and mortar retailers.
• Why reviews are SO important?
• The three factors in Google Ads.
• How to get started with online ads.
• The real problem with Amazon. 
• What should your ad budget be?

Mentioned In This Episode:
Vi Wickam
Cover Your Assets - Vi Wickam
Leveraging Yelp with Emily Washcovick the Yelp Small Business Expert - Crystal Media
Get Listed Now - Crystal Media
Social Media Hooks and Hacks - Crystal Media
EVOLVE 2024 in Denver, CO - Crystal Media
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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