Salespeople can sell more by incorporating data science and technology into the way they actually sell. Data science offers reliable answers to the questions salespeople ask most often, such as: Where should I focus my time? Who should I sell to? What actions should I take? Data science can do this because it is able to weigh thousands of attributes that make up an ideal prospect or next best action in a way that the human brain simply cannot. Reps need this superpower incorporated into the way they work both in and out of the CRM. Guest: Gabe Larsen, VP at InsideSales.com