In this episode, Michael and Mansour Norouzi of Incrementum Digital discuss how to measure a business's growth and what to consider when analyzing Amazon market share. They emphasize the importance of looking at demand when measuring growth and how to avoid prejudging a situation. They also talk about how Amazon has been releasing first-party market analysis tools, such as the Product Opportunity Explorer, Search Query Performance, and Brand Analytics to give more insight into the market. They share tips on how to best use these tools and the value they provide. 

We’ll see you in The PPC Den! 

🦡 Highlights

01:23 Intro 

03:14 Impact of First-Party Data on PPC Performance with Badger Nation 

05:23 Market Analysis Tools for Amazon Advertising 

10:32 Category Insights Tool for Improved Brand Analytics 

12:16 Marketplace Filters and Keyword Search Functionality 

17:05 Niche Selection Tool 

19:13 Market Trends for Mushroom Herbal Supplements 

23:29 Market Trends with a Chart and Analyzer 

25:30 Search to Purchase Ratio and Conversion Rate per Price Range 

27:45 Search Purchase Ratio, Conversion Rate, Return Ratio, and Reason for Returns 

32:25 Offer and Selection Metrics 

36:28 ASINs and Product Popularity in the Light Therapy Products Category 

38:30 Exploring the Benefits of Using the Product Research Tool 

41:22 Conversation on Favorite Features of Performance Tracking 

43:08 Incremental Digital 

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

🦡 Resources & Links 

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 

Incrementum Digital’s Website and LinkedIn. https://incrementumdigital.com/ https://www.linkedin.com/company/incrementumdigital-com/ 

How Do I Increase My Amazon Market Share? [The PPC Den Podcast] https://youtu.be/JUgKne37OTc 

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0 

Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] https://youtu.be/N1JIdcz4y94 

How to Raise Lifetime Value with Market Basket Report [PPC Den Podcast Ep 65] https://youtu.be/n2eti8Av_w4 

What Consumer Behavior Says About You: Amazon Brand Analytics [PPC Den Podcast Ep 66] https://youtu.be/xn-0hjlVdk0 

🦡 Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast

Host and Executive Producer: Michael Erickson Facchin 

Guest Co-Host: Mansour Norouzi of Incrementum Digital 

Senior Producer: Nancy Lili Gonzalez 

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Karolina Facchin 

Podcast Coordinator: Myreen Garcia Sejalbo