Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.

From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.

[0:33] Pricing strategies and tips to maximize revenue  

[1:28] Understanding mindshare vs. wallet share  

[3:10] Insights on Americans' average screen time  

[4:38] Social media usage trends by generation  

[7:02] Which platforms each generation is using  

[12:00] The connection between screen share, mind share, and wallet share 

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!