 Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just the "eco-minded" crowd. Sponsor: Paper & Packaging Board. Learn more at howlifeunfolds.com

Use the Right Words to Reach More People

Problem Solvers with Jason Feifer features business owners and CEO’s who went through a crippling business problem and came out the other side happy, wealthy, and growing. Feifer, Entrepreneur’s Editor in Chief, pulls these stories out so other business can avoid the same crippling problems.  767392

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 What does it take to lead a great company? During his 44 years as CEO of Whole Foods, John Mackey found his answer: Don't worry about acting like a CEO, serve the business, serve its people, and never abandon yourself. Mackey discusses this, along with his new book The Whole Story.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.

Leader vs. CEO, with Whole Foods Co-Founder John Mackey

 You can't compete on quality alone, so what do you compete on? Today, Jason takes us on a trip to Costa Rica, where he discovered a business that stands out in a wonderful and personal way — and inspires you to find your hidden competitive advantage too.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.

What's Your Hidden Competitive Advantage?

 Want to be more productive, and use your time more wisely? Take advice from Laura Mae Martin, Google's in-house productivity expert, and author of the new book "Uptime". In this conversation, she lays out a plan for focusing your time and your energy. You'll never look at to-do lists the same again.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards

How Google Executives Become More Productive

 Yes, you can start a million-dollar business in a weekend. Noah Kagan, founder of AppSumo and author of the book "Million Dollar Weekend", shares how the foundations of a great business come together quickly, and why it's worth moving fast.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.

Start A Million-Dollar Business In A Weekend?

 Want to get your ideas into the world? Writing coach Amber Rae (see: amberrae.com) has some counterintuitive advice: Don't think about your audience, and don't write what you "should" write. On this episode, she explains some of the most common mistakes that entrepreneurs make, and how anyone can find great stories and create meaningful, memorable work.  Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.

Use the Right Words to Reach More People

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