In this episode, Yvonne sits down with Caroline Dalton who has been appointed as CEO to one of the world’s most exciting hair product companies. The Kardashian-Jenner crew, Madonna, and Jennifer Lopez are just some of the global superstars who use their products and have their hair cut and cared for by the founder of the brand.

Caroline explains the role manifestation played in her getting into that position.

This episode is also a must-listen for anyone who wants to grow their brand. In particular, those who want to sell their products in some of the biggest physical stores in the world. For decades, Caroline headed up buying teams for Dunnes and Primark. So, you can be sure that the insider tips she shares will get you noticed, enable you to pitch successfully and use physical retailers to reach more people.

KEY TAKEAWAYS

• Building relationships is key to business success.
• Maintaining a strong network leads to your being presented with amazing, life-changing opportunities.
• Remember that the person who holds a junior position today could easily become the decision-maker for a big brand at a later date.
• Your reputation follows you, so don´t be a d**khead.
• The right culture is essential for building a strong team that will stick with you.
• If you have a product that you are selling only online, it makes sense to get it into physical stores too.
• Choose stores that serve the customers you are targeting. 
• Be persistent. If you send in samples, follow up to make sure that the person who makes the decisions has seen it.
• Do your pitch in person. You are the most passionate about your brand. 
• It is all about relationships. If the person you are pitching to can relate to you and your customer base, they will be more likely to say yes.

BEST MOMENTS

‘I think it focuses your mind. It starts to focus you on what you actually want. ´

‘You fail. It´s actually not that bad, you just start again.’

‘Most of the people that I have around me, that have been supportive are people that I have worked with before.’

 

GUEST RESOURCES

https://www.linkedin.com/in/caroline-dalton-68b45729/

VALUABLE RESOURCES

website: pausepenny.com

Instagram: @yvonnetchrakian_manifest @pause.penny

LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/

HOST BIO

Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!

Podcast Description

This podcast is all about manifesting your dream life. Interviews with incredible entrepreneurs who are using manifestation to create successful businesses and solo episodes on how to start manifesting everything you desire. Yvonne teaches you 7 simple steps to manifesting your dream life, shares her own personal manifestation stories and gives practical advice on how to make manifestation a lifestyle.

Tune in and I guarantee you will be manifesting your dreams!