083: Using SEO to Have Your Website Found WITH MEG CASEBOLT

On the podcast, today is Meg Casebolt of Megabolt Digital. Meg focuses on SEO to help her clients have their websites be easily found. What I love about her approach is that it is crafted to allow for the individuality of each client. The term SEO can be so off-putting or something that we don’t really want to think about – but it is necessary in an online world.  

Meg uses Google Analytics as a jump-off point to help her clients much like I use the financial statements when clients come to me. They are just tools that give us insight into how best serve our clients – and in our conversations, we have found other parallels to approaching some of these more difficult topics. 

Topics Mentioned:

• Marketing
• SEO
• Google analytics and search console
• Authority

Key Thoughts:

• Thirty years ago when I graduated from college and started working, you didn't hear about business coaches. You certainly didn't hear about SEO because we were not even on the internet at that point. - Michele (08:05)

• I always talk about Profit First-ing our money, but we Profit First our time as well. - Michele (11:00)

• I think when you have at least a foundational understanding of how your marketing can work, and how the different pieces of your marketing can collaborate and build upon each other, then it's easier to hand off without being taken advantage of. - Meg (12:12)

• I think that SEO is an industry people have become so deeply entrenched in it that they just talk in jargon, and it's hard for normal people to understand people talking about SEO. - Meg (15:49)

• I want to be found doing certain things, but I certainly have to use the words and phrases that the ideal clients wanting that product or service would look for. - Michele (20:36)

• So even if you don't do SEO, right now, give yourself the gift of having the analytics so that when you're ready to jump in to understand and to look, you've got the data. - Michele (42:10)

• We're not just looking at quantity. We are also looking at the quality of the behavior of the people coming and being able to segment. - Meg (51:10)

Contact Michele

• Email: [email protected]
• Facebook: Scarlet Thread Consulting
• Instagram: @ScarletThreadATL

Contact Meg

• Website: https://megaboltdigital.com 
• Instagram: @megaboltdigital 
• Facebook: Megabolt Digital 

References and Resources:

• The Role of Influence In The New Buyer's Journey - Read Today
• Social Traffic Challenge - Join Today
• The Designers' Inner Circle - Become a Member Today