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Anytime I get my brother Adam Bornstein on the show, insights and wisdom is dropped! Adam Bornstein is a New York Times best-selling author, and an award-winning fitness and nutrition journalist and editor. Named "one of the most influential people in health", Bornstein is the CEO and founder of Born Fitness. Previously, he was the editorial director for LIVESTRONG.COM and the fitness editor for Men's Health magazine. His first book, The Impact! Body Plan was a fitness bestseller, and that was followed by The Men's Health Diet (with Stephen Perrine), The Women's Health Big Book of Abs, and The Men's Health Big Book: Getting Abs. Bornstein has articles featured in publications such as The New York TImes, ESPN the Magazine, Forbes, and Fast Company. He also has a monthly column in Men's Fitness magazine called "Learn It." Bornstein has appeared on Good Morning America, The Early Show, and E! News.
Adam is releasing a new book “You Can’t Screw This Up” to help people finally create an effective sustainable nutrition habit, while he’s also running Arnold Schwarzenegger’s daily newsletter The Daily Pump as well as running his companies Born Fitness and Pen Name Consulting.
IN THIS EPISODE YOU’LL LEARN:
Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
IN THIS EPISODE YOU’LL LEARN:LINKS AND RESOURCES:
Book: You Can’t Screw This Up https://a.co/d/4IoeLvl
Adam Bornstein site www.BornFitness.com
Adam Bornstein Instagram https://www.instagram.com/bornfitness/
The Daily Pump Newsletter https://schwarzenegger.ck.page/0943ca5e13
Pen Name Consulting https://penname.co/
Vagaro vagaro.com/pro
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Brian Cain, MPM is the creator of The Mental Performance Mastery (MPM) Coaching Certification Course and The 30 Days to MPM for Athletes Program, a #1 International Best-Selling Author, Speaker, Coach and Consultant.
Brian is widely regarded as the foremost authority on Mental Performance Mastery. He has worked with Fortune 500 companies, executives and organizations as well as coaches, athletes, and teams at the Olympic level, in the National Football League (NFL), National Basketball Association (NBA) National Hockey League (NHL), Ultimate Fighting Championship (UFC), in Professional Golf (PGA, LPGA, Korn Ferry, Symetra) and in Major League Baseball (MLB).
Brian has taught his 10 Pillars of Mental Performance Mastery System on stages all over the world to audiences such as John Paul Mitchell Systems, Whirlpool, Fuddruckers and Burton Snowboards.
His client list includes 4 Major League Baseball Cy-Young Award winners, a Heisman Trophy Winner, 6 UFC World Champion Mixed Martial Artists, World Series and Super Bowl Champions and MVPs, Olympic Medalists, Team USA Baseball, Team USA Bowling and multiple NCAA National Players of The Year, NCAA National Champions and over 1,000 professional sports draft selections.
Brian and I dive into all the aspects of building mental performance, unstoppable confidence, resilience, and mental mastery.
IN THIS EPISODE YOU’LL LEARN:
Shout out to our sponsor Vagaro Pro! It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations. They’re also our new partner for the Vigor Life podcast! We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally. So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
LINKS AND RESOURCES:
Brain Cain website https://briancain.com/
Mental Performance Mastery Certification https://briancain.com/certification
Brian Cain Instagram https://www.instagram.com/briancainpeak/
Brian’s Podcast https://podcasts.apple.com/us/podcast/mental-performance-daily-with-brian-cain/id1578012159
Book: The Practice Of Groundedness https://a.co/d/fKPa65f
Vigor Life Podcast on iTunes
Vigor Life Podcast on Spotify
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Was excited to have Dr. Jordan Shallow on the show a month ahead of hosting him for the Pre-Script Level 1 Certification at Vigor Ground Fitness and Performance and talk about the topic I love; building an athlete for life.
Dr. Jordan Shallow D.C. is a Chiropractor, Strength and Conditioning Coach, Powerlifter and founder of both Pre-Script and RX’D RADIO. Jordan currently works with teams, companies and individuals all over the world, lecturing, coaching and consulting on applied biomechanics, sports performance, and injury risk management.
IN THIS EPISODE YOU’LL LEARN:
Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for the Vigor Life podcast!
We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
LINKS AND RESOURCES:
Dr. Jordan Shallow Instagram https://www.instagram.com/the_muscle_doc/
Pre-Script Level 1 Certification Seattle https://www.pre-script.com/in-person-l1-seattle
Dr. Jordan Shallow Website https://themuscledoc.com/
RX’D Radio Podcast https://podcasts.apple.com/us/podcast/rxd-radio/id1197955534
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Being born into socialism and having gone through post war hyperinflation, not being taught money and investment lessons until later in life, and learning many lessons the hard way; are some of the big reasons I want to pass on and share insights and experiences that will help fit pro’s build a successful financial career.
The reality is you’re not taught about money management in school, and many times not from your parents, and few Americans read book on money, investing, and money management, and then make decisions without all the insights. I wanted to start sharing some of the lessons I’ve learned from the best, things that I have done successfully, some things I haven’t and I’m just now getting into, all in the hope of getting more fit pro’s to secure their financial future.
IN THIS EPISODE YOU’LL LEARN:
Shout out to our sponsor Vagaro Pro!
It’s the leading booking & management app for any size business whether you are a solopreneur or you own multiple gym locations.
They’re also our new partner for Vigor Life!
We can’t wait to bring you more insight & knowledge to help you reach those goals, both physically AND fiscally.
So, keep tuning in, and tell a friend, because this year we’re taking it to new levels!
Check out their website vagaro.com/pro to see how your business could benefit too!
LINKS AND RESOURCES:
Book: I Will Teach You To Be Rich (Ramit Sethi) https://a.co/d/7xmOcK6
Book: The Psychology Of Money (Morgan Houseal) https://a.co/d/7uZgL3W
Book: Money Master The Game (Tony Robbins) https://a.co/d/1UCsC2m
Book: The Earning Advantage (Jill Young) https://a.co/d/bAHvA5z
Book: Secrets Of The Millionaire Mind (Harv T. Eker) https://a.co/d/c1UkCmn
Book: Quit Like A Millionaire (Kristy Shen) https://a.co/d/0KSQxDf
Book: The Automatic Millionaire (David Bach) https://a.co/d/9QeGIwk
Book: The Millionaire Next Door (Thomas Stanley) https://a.co/d/73T54Ks
Book: Playing With Fire (Scott Rieckens) https://a.co/d/c3jJFrG
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
I’ve been following and communicating with Adriell for a while through social media (also known as “everygotdamndre” on Instagram) as I have loved his approach to training and wanted to connect with him in person. He flew out to Seattle and we got to train, eat, and talk a lot about principles of training, business and life. Adriell has built an incredible online presence, has become very well know for his kettlebell training and online programs, as well as full schedule of one on one personal training clients that he has retained for many years.
On this episode we dive into career success in the training industry, both offline and online, helping clients get results and stay long term, life philosophies, and more.
This past weekend we ran the Becoming A Super Coach event at Vigor Ground Fitness and Performance with my friends Don and Mel Saladino, Kelsey and Dennis Heenan and it we had close to 30 amazing coaches attending and learning as we shared everything we could in a day with our combined experience of close to 55 years in the industry both offline and online. Don is like a brother and I’m glad we were able to speak in person and not on ZOOM as this conversation is so valuable.
Don has coached actors, athletes, & musicians for over 20 years. He opened his first NYC Gym, Drive 495, in 2005. After operating brick & mortar gyms for 15 years, Don expanded to a global online fitness business. He has developed a reputation for training some of the biggest names in Hollywood for the big screen. Ryan Reynolds, Blake Lively, John Krasinski, Emily Blunt, Liev Schreiber, Sebastian Stan, Anne Hathaway, Jake Gyllenhaal, Hugh Jackman, & David Harbour are among his roster of clients.
He has been tapped as a fitness expert in publications such as Muscle & Fitness, Men’s Health, Women’s Health, & Men’s Fitness. He has also been featured in People, US Weekly, Origins, In Touch, Cosmo, & Shape; and has made appearances doing live fitness demos on The Today Show, Page Six TV, People NOW, E News, & WebMD. He sits on the advisory board of Men’s Health Magazine.
In March 2018 & October 2021, it was his great honor to shoot the cover of the iconic Muscle & Fitness Magazine.
Don lives in New York with his wife, Mel, and their two children, Amelia and Donny Jr. - & their pups Rigatoni & Sambuca.
Don Saladino https://donsaladino.com/
Don Saladino Instagram https://www.instagram.com/donsaladino/
5 Steps To Monetize Your Online Business Course https://donsaladino.samcart.com/products/business-course/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Athlete For Life Program Design Workshop https://lukahocevar.com/product/athlete-for-life/
I always love having my friend Mike Robertson on the show as he’s not only a great coach, a gym owner, but he’s been doing it for decades and is always learning, doing and sharing his knowledge at the highest level. Mike and I go back 15 years and have been there, done that, and still doing it. In this episode we dive into the biggest “musts” when it comes to coaching in person. Our frame was that these are the principles the “young Jedi’s” of the industry must follow.
Mike Robertson is the President of Robertson Training Systems and the co-owner of Indianapolis Fitness and Sports Training (I-FAST) in Indianapolis, Indiana which has been named top 20 gyms in America by Men’s Health a number of times. Mike has made a name for himself as one of the premier performance coaches in the world, helping clients and athletes from all walks of life achieve their physique and sports performance goals.
Complete Coach Certification Seattle https://completecoachcertification.com/seminar/
Mike Robertson https://robertsontrainingsystems.com/
Physical Preparation Podcast h
IFAST Gym https://indianapolisfitnessandsportstraining.com/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Brad Stulberg’s book Peak Performance has always been on my top list of recommendations for entrepreneurs. I just found out he had written a new book just as I was scheduling an episode with him. I read it within days and was glad I did, because The Practice of Groundedness gave me a deep poke on things I needed to continue to work on.
Brad researches, writes, and coaches on the characteristics that underlie sustainable excellence. No gimmicks or “hacks.” Just what works.
Brad’s books are The Practice of Groundedness and Peak Performance. They have sold more than 350,000 copies and have been translated into more than 20 languages. His writing has appeared in The New York Times, where I am a regular contributor to the opinion section, as well many other publications including The Wall Street Journal, Washington Post, Los Angeles Times, Wired, The New Yorker, Forbes, GQ, Outside Magazine, TIME, and more.
In his coaching practice I work with executives, entrepreneurs, physicians, and athletes on their performance and overall well-being.
He’s the co-creator of The Growth Equation an online platform dedicated to defining and realizing a more fulfilling, genuine kind of excellence and sustainable success.
Brad is also a fellow at the University of Michigan’s graduate school of public health, where he advises and lectures on health, human potential, and excellence.
IN THIS EPISODE YOU’LL LEARN:
It was about time I had my friend Ben Bruno on the Vigor Life Podcast. Ben went from starting of in the industry working for Michael Boyle and putting in the work day in and ay out, eventually moving to LA, and with time becoming one of the most well known celebrity and elite athlete trainers in the country. Throughout all this time he has remained humble, a great voice in the industry, both for how to get results, treat clients, conduct yourself with integrity, and also how to succeed as a trainer.
We dive-in and talk about many topics, ranging from his beginnings in the industry, what it takes to stand out, how to get results and retain clients for over a decade, and how to have success on social media while staying yourself. This is truly a MUST listen to episode if you’re a coach (or anyone for that matter!).
A lot of the programming that I do these days falls into this category, and it’s essentially what I program for myself and many non-pro athletes I coach (even though the way I coach my pro athletes has so many overlaps, just some minor tweaks) who want to have “the show and the go.” They want to look, feel, perform like an athlete, while not being beat up, getting rid of nagging pains and joint issues, and have the energy and cardio to do everything they want in life.
I’ve come to this way of programming through 30 years of training myself, doing that from high school to the pro’s in basketball, and then later working to be the fittest possible and constantly striving for top performance. It’s also from having a 17-year career in coaching, training thousands of clients from every walk of life, elite athletes to everyday people wanting to improve their life through fitness. I’ll be doing more episodes like this on training, coaching and program design, to help you get the most out of your training and coaching clients.
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