Vigor Life Podcast · EP 128: How To Master The Skills Of An Elite Coach, Programming & Success in Fitness w/ Lee Boyce

I finally got a chance to get Lee on the show as we couldn’t sync up for the Vigor Ground Summit last time because of travel restrictions, as he’s someone that I’ve followed his work and got a lot of value from it. He’s a coach in the real world, training real people from all walks of life, has been doing it for a long time and only continues to get better. He’s also a professor at a university and teaching up and coming students practical programming, building coaching skillets, and sharing how to have success in the industry. To top it off he is also a very prolific writer. Here’s the official bio:

Lee Boyce is an internationally known fitness writer and strength coach, and owner of Boyce Training Systems, based in Toronto, Ont. His work is published regularly in many major fitness magazines including Men's Health, Men's Fitness, Esquire, TNATION, Muscle & Fitness, Bodybuilding.com, and Inside Fitness. In 2013, he was named to the Team Jamaica training and treatment staff for the Penn Relays international track meet. Currently Boyce works with clients and athletes for strength, conditioning, and sport performance.

Lee and I dive into real world practical applications and lessons to improve as a coach, get clients better results, and have more success in the fitness industry.

IN THIS EPISODE YOU’LL LEARN:

* What is a missing link for most coaches that is hindering their success in the industry.

* Why the rise of social media coaches has hindered some foundational skillsets of a coach.

* Lee’s crucial reason to start your career training in a big box while also __________ .

* How to distill high level knowledge into practical lessons that can be applied with clients the next day.

*  When and when NOT to follow templates and what “formula’s” tell you to do.

* Massively underutilized strategy - role play scenarios, case studies, and problem solving of yourself and your team.

* Luka and Lee break down simple strategies to be able to stand out as a coach and get new clients right away.

* The unconventional approach of getting bette, faster, by hiring other coaches in your area that are better than you.

* Lee shares 3 things that he’s changed in the last 5 years when it comes to training clients (that he wasn’t doing before).

* Why you should have different main lifts for each of your clients and how do you determine them.

* Our insights from lifting for almost 50 years combined, and coaching for 30+ years combined and the advice 20 year olds lifters should take.

* The main lessons Lee learned from having a devastating knee injury and how he improved and came back stronger, smarter, and better.

* The crazy insights you’ll get for people that are fit in their 50’s, 60’s, 70’s and beyond.

* There are 11 components of fitness coaches usually think about, work on, and focus 3-5 of those and why they’re missing the boat to improving their clients results.

* Why chasing strength is NOT the best choice after a certain period of time.

* Assessing and filling the buckets people truly need rather than what sounds cool, and why you should be doing unconventional training with your clients.

I finally got a chance to get Lee on the show as we couldn’t sync up for the Vigor Ground Summit last time because of travel restrictions, as he’s someone that I’ve followed his work and got a lot of value from it. He’s a coach in the real world, training real people from all walks of life, has been doing it for a long time and only continues to get better. He’s also a professor at a university and teaching up and coming students practical programming, building coaching skillets, and sharing how to have success in the industry. To top it off he is also a very prolific writer. Here’s the official bio:

Lee Boyce is an internationally known fitness writer and strength coach, and owner of Boyce Training Systems, based in Toronto, Ont. His work is published regularly in many major fitness magazines including Men's Health, Men's Fitness, Esquire, TNATION, Muscle & Fitness, Bodybuilding.com, and Inside Fitness. In 2013, he was named to the Team Jamaica training and treatment staff for the Penn Relays international track meet. Currently Boyce works with clients and athletes for strength, conditioning, and sport performance.

Lee and I dive into real world practical applications and lessons to improve as a coach, get clients better results, and have more success in the fitness industry.

IN THIS EPISODE YOU’LL LEARN:

What is a missing link for most coaches that is hindering their success in the industry.

Why the rise of social media coaches has hindered some foundational skillsets of a coach.

Lee’s crucial reason to start your career training in a big box while also __________ .

How to distill high level knowledge into practical lessons that can be applied with clients the next day.

 When and when NOT to follow templates and what “formula’s” tell you to do.

Massively underutilized strategy - role play scenarios, case studies, and problem solving of yourself and your team.

Luka and Lee break down simple strategies to be able to stand out as a coach and get new clients right away.

The unconventional approach of getting bette, faster, by hiring other coaches in your area that are better than you.

Lee shares 3 things that he’s changed in the last 5 years when it comes to training clients (that he wasn’t doing before).

Why you should have different main lifts for each of your clients and how do you determine them.

Our insights from lifting for almost 50 years combined, and coaching for 30+ years combined and the advice 20 year olds lifters should take.

The main lessons Lee learned from having a devastating knee injury and how he improved and came back stronger, smarter, and better.

The crazy insights you’ll get for people that are fit in their 50’s, 60’s, 70’s and beyond.

There are 11 components of fitness coaches usually think about, work on, and focus 3-5 of those and why they’re missing the boat to improving their clients results.

Why chasing strength is NOT the best choice after a certain period of time.

Assessing and filling the buckets people truly need rather than what sounds cool, and why you should be doing unconventional training with your clients.

How to improve your communication and the ONE thing Lee advises to do as a coach to build his book of business.

The crazy tip that will help you blow up your in person training business.

How Lee got into writing, tips to get your article published at bigger sites, and how to position yourself because of your writing.

Why crucial conversations are the fastest way to improve how you communicate.

The things Lee is studying to improve as a coach and help his clients even more.

While I was in San Francisco speaking at the Vagaro conference, one evening I asked my video guy Tyler to just start recording and I’m gonna do an episode on how to build your fitness business, starting with in-person and adding online coaching strategies as well. We ended up diving in so deep that it ended up being a 2.5 hour episode with a lead up to part 2 that I’ll do sometime in the near future.

If you’re a coach or gym owner in the fitness industry and you want to learn how to grow your clientele, whether 1 on 1, semi-private, or groups, this is a blueprint. It goes beyond that though as it also breaks down how to build authority and positioning, becoming the go-to expert, create systems, not just in the gym, but also when it comes to creating content, email marketing, SEO, and much more. I don’t hold back anything, I just run out of time as had to finish the episode since it was 1am and I had to speak again the next day.

Dive into the episode and take ACTION on the things taught!

 

Vigor Life Podcast · EP 126: All About Metabolic Optimization, Living A Longer, Healthier, & Better Life w/ Joel Jamieson

Joel Jamieson is widely considered one of the world’s foremost authorities on strength and conditioning for combat sports, having trained many of the sports best athletes since 2004. He is the author of the bestselling book Ultimate MMA Conditioning and is a contributing writer to several top magazines and a frequent guest speaker at conferences and seminars all over the world. Joel has worked with and consulted extensively for teams and organizations ranging from Navy SEALS to Life Time Fitness and his Bioforce HRV system was used by teams in the NFL, NBA, MLS, NCAA, and more (now called “Morpheus). He is best known for an individualized approach that is both based on solid science and yet practical to apply. Joel created 8weeksout.com in 2009 to help clear up the misinformation and confusion surrounding energy systems. Since then, the site has become one of the authorities on strength, conditioning, and performance.

Joel is one of my closes friends and a person I spend a lot of time geeking out on the science of training, longevity, health, and also business. Since he’s also one of the worlds foremost conditioning and metabolic optimization specialists, I’ve had him back on the show for the 3rd and, and he never fails to deliver top notch insights, practical application, and some big “aha” moments that will help you upgrade your performance, health, longevity, and overall results.

IN THIS EPISODE YOU’LL LEARN:

* What is “metabolism” and the 3 biggest myths around it.

* Why the idea that if you just burn more calories, you’ll lose more weight is wrong, we dive into the research of Herman Pontzer you must understand.

* Fascinating research showing people with higher metabolism aren’t necessarily leaner than people with lower metabolisms, why this is and how it applies to you.

* How calorie restriction leads to longevity, and whether you should be under eating.

* The difference of optimizing for longevity vs. optimizing for performance, do you have to give up one for the other.

* One of the rarely talked about reasons of why we lose muscle as we age, and what we can learn from it.

* The power of mitochondria and why it’s something you MUST understand and develop (and the ways to do it).

* The TTENNS approach to improving every facet of your longevity with specific examples.

* Strength training and walking Is NOT enough if you want to optimize your health and longevity.

* What is metabolic flexibility, its benefits, and how to apply it in both training and nutrition.

* What’s “zone 2” and why is it now becoming popular, the benefits of it, and the myths surrounded by it.

* Why metabolic work requires more frequency but not as much intensity (aka, you’re not doing enough cardio!).

* Why Joel think metabolic work comes first, then strength and how Cardio will NOT affect your strength, muscle, and performance in a negative way.

* How to ice baths, sauna’s, float tanks, etc.

Joel Jamieson is widely considered one of the world’s foremost authorities on strength and conditioning for combat sports, having trained many of the sports best athletes since 2004. He is the author of the bestselling book Ultimate MMA Conditioning and is a contributing writer to several top magazines and a frequent guest speaker at conferences and seminars all over the world. Joel has worked with and consulted extensively for teams and organizations ranging from Navy SEALS to Life Time Fitness and his Bioforce HRV system was used by teams in the NFL, NBA, MLS, NCAA, and more (now called “Morpheus). He is best known for an individualized approach that is both based on solid science and yet practical to apply. Joel created 8weeksout.com in 2009 to help clear up the misinformation and confusion surrounding energy systems. Since then, the site has become one of the authorities on strength, conditioning, and performance.

Joel is one of my closes friends and a person I spend a lot of time geeking out on the science of training, longevity, health, and also business. Since he’s also one of the worlds foremost conditioning and metabolic optimization specialists, I’ve had him back on the show for the 3rd and, and he never fails to deliver top notch insights, practical application, and some big “aha” moments that will help you upgrade your performance, health, longevity, and overall results.

IN THIS EPISODE YOU’LL LEARN:

What is “metabolism” and the 3 biggest myths around it.

Why the idea that if you just burn more calories, you’ll lose more weight is wrong, we dive into the research of Herman Pontzer you must understand. 

Fascinating research showing people with higher metabolism aren’t necessarily leaner than people with lower metabolisms, why this is and how it applies to you.

How calorie restriction leads to longevity, and whether you should be under eating.

The difference of optimizing for longevity vs. optimizing for performance, do you have to give up one for the other.

One of the rarely talked about reasons of why we lose muscle as we age, and what we can learn from it.

The power of mitochondria and why it’s something you MUST understand and develop (and the ways to do it).

The TTENNS approach to improving every facet of your longevity with specific examples.

Strength training and walking Is NOT enough if you want to optimize your health and longevity.

What is metabolic flexibility, its benefits, and how to apply it in both training and nutrition. 

What’s “zone 2” and why is it now becoming popular, the benefits of it, and the myths surrounded by it. 

Why metabolic work requires more frequency but not as much intensity (aka, you’re not doing enough cardio!).

Why Joel think metabolic work comes first, then strength and how Cardio will NOT affect your strength, muscle, and performance in a negative way.

How to ice baths, sauna’s, float tanks, etc. affect longevity and where do they come into play.

The future of individualized supplementation and therapeutics in improving health and longevity. 

And much, much more!

LINKS AND RESOURCES:

8 Weeks Out  www.8weeksout.com

Morpheus www.TrainWithMorpheus.com

Book: Burn - New Research Really Blows The Lid Off How We Really Burn Calories, Stay Healthy, and Lose Weight  

Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com

Vigor Life Podcast (iTunes)

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Luka Hocevar Instagram https://www.instagram.com/lukahocevar/

Vigor Life Podcast · EP125:The Power Of Communication, Connection & Coaching In Training & PT w/Dr.Michael Mash & HIDEF

 

This is a comeback episode for the Vigor Life Podcast and I couldn’t be more excited to bring it back and share my own knowledge, experience and insights again, as well as bring on the best guests to educate, entertain, and inspire. This first episode I sat down with Dr. Michael Mash of Barbell Rehab, as well as our partners Zach and Mitch from HIDEF Physical Therapy. We were hosting Michael for the Barbell Certification at Vigor Ground this weekend with over 40 attendees.

Barbell Rehab was created by Dr. Michael Mash, Physical Therapist and Barbell Coaching Expert to help fitness and rehab professionals improve their management of clients with pain or mobility limitations. He received his Doctor of Physical Therapy in 2016 from Duquesne University and his Bachelor of Science in Biology from Saint Vincent College in 2014.

In this episode we go over training limitations for clients and how to adjust for them, biggest issues we see when it comes to coaching, and then we dig deep into the power of communication when it comes to results, collaboration of coaches and physical therapists, the future of integration with training and PT facilities, and much more.

IN THIS EPISODE YOU’LL LEARN:

* What are the biggest reasons people beat up their joints when they train and how does that need to improve.

* Why the devil is in the dosage and one of the MAIN reasons for injuries and nagging pains.

* What are the obstacles when it comes to rehab and physical therapy, of getting someone back to high performance rather than just out of pain.

* The art of finding the right variation for the client is a superpower.

* How to increase your value as a coach by collaborating with physical therapists.

* Learning the skillset of eliminating “threat” with clients that had injuries and are afraid of certain patterns.

* Why you should listen to “whispers” of your body so they don’t become “screams.”

* The future of physical therapy is proactive and not reactive, and the integration of training and PT in any business.

* Changing the fear of physical therapists loading their clients when they are rehabbing and coming back to action.

* How to use trust, communication, and safety to improve your clients performance - with specific examples.

* Why sales and marketing will make you a much better coach and physical therapist.

* How ONE set can cause a big psychological adaptation for your clients, do this!

* The “Hospitality Reflex” in personal training and physical therapy and why it’s what the top 1% do.

* How to build trust as a trainer or PT and not only face to face, but also through social media, organically, in your community to build a referral machine.

* Why you MUST hunt for feedback with your business, and constantly strive to improve.

LINKS AND RESOURCES:

Barbell Rehab https://barbellrehab.com/

HIDEF Physical Therapy 

This is a comeback episode for the Vigor Life Podcast and I couldn’t be more excited to bring it back and share my own knowledge, experience and insights again, as well as bring on the best guests to educate, entertain, and inspire. This first episode I sat down with Dr. Michael Mash of Barbell Rehab, as well as our partners Zach and Mitch from HIDEF Physical Therapy. We were hosting Michael for the Barbell Certification at Vigor Ground this weekend with over 40 attendees.

Barbell Rehab was created by Dr. Michael Mash, Physical Therapist and Barbell Coaching Expert to help fitness and rehab professionals improve their management of clients with pain or mobility limitations. He received his Doctor of Physical Therapy in 2016 from Duquesne University and his Bachelor of Science in Biology from Saint Vincent College in 2014.

In this episode we go over training limitations for clients and how to adjust for them, biggest issues we see when it comes to coaching, and then we dig deep into the power of communication when it comes to results, collaboration of coaches and physical therapists, the future of integration with training and PT facilities, and much more.

IN THIS EPISODE YOU’LL LEARN:

=> What are the biggest reasons people beat up their joints when they train and how does that need to improve.

=> Why the devil is in the dosage and one of the MAIN reasons for injuries and nagging pains.

=> What are the obstacles when it comes to rehab and physical therapy, of getting someone back to high performance rather than just out of pain.

=> The art of finding the right variation for the client is a superpower.

=> How to increase your value as a coach by collaborating with physical therapists.

=> Learning the skillset of eliminating “threat” with clients that had injuries and are afraid of certain patterns.

=> Why you should listen to “whispers” of your body so they don’t become “screams.”

=> The future of physical therapy is proactive and not reactive, and the integration of training and PT in any business.

=> Changing the fear of physical therapists loading their clients when they are rehabbing and coming back to action.

=> How to use trust, communication, and safety to improve your clients performance - with specific examples.

=> Why sales and marketing will make you a much better coach and physical therapist.

= > How ONE set can cause a big psychological adaptation for your clients, do this!

=> The “Hospitality Reflex” in personal training and physical therapy and why it’s what the top 1% do.

=> How to build trust as a trainer or PT and not only face to face, but also through social media, organically, in your community to build a referral machine.

=> Why you MUST hunt for feedback with your business, and constantly strive to improve.

LINKS AND RESOURCES:

Barbell Rehab https://barbellrehab.com/

HIDEF Physical Therapy https://www.hidefpt.com/

Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com

Vigor Life Podcast (iTunes) h

Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Luka Hocevar Instagram https://www.instagram.com/lukahocevar/

Vigor Life Podcast · EP124: How To REALLY Build A Fitness Business Of The Future & Manage Your Finances w/ Jon Goodman

 

Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books, and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness, Inc., and many more. Originally from Toronto, Jon spends his winters exploring the World with his wife and son.

In this value-packed episode which was a special edition never released fireside chat from the 2020 Virtual Vigor Ground Summit. We touch on everything from what Jon would do right now if he were to go into opening a brick & mortar business and how the online space is shaping itself, to the finances of a fit pro and how to build security and wealth – and a lot in between. This is a can’t miss episode for Fit Pros.

Let's go.

IN THIS EPISODE YOU’LL LEARN

* How Jon would build a brick & mortar business if he was building it right now (step-by-step)

* Why Jon focuses on BIG goals and “asymmetrical risk” (what that is and why you need to understand it to win very big in business)

* What Jon believes is the perfect business and behind the scenes of his business

* How to build out program design templates that save you and your company massive amounts of time

* How to design a smaller brick & mortar gym that is coupled with specific program design and maximizes square footage verse profits

* 2 reasons you should not open a brick & mortar business (and still crush it in the fitness space)

* A MUST skillset to develop in the coming 3-5 years that you should double down on

* A habit Jon does daily to connect and build relationships that you should steal

* The importance of knowing how money works (and the competitive advantage it gives you)

* The biggest money mistakes coaches make and the how to fix them (we’ll give you actionable steps)

* Understanding how debt works and examples of how you can make yourself a lot more money (with what you already have)

* Jon’s top 3 money management tips for coaches, starting with “working back from profitability” (discover what that means and how to use it)

* Jon's online coaching model for profitability (a model you can use for yourself and your business)

* A detailed breakdown of what type of online businesses you can build for best profits, and at what point in time you have to build a bigger team (have more oversight and insight on business from $100K - $10M)

* Why Jon likes the “Profit First” model to get started but believes there is a better way to manage

* The long-term effects of building an online coaching business and what to look for so that you thrive and don’t fall apart

* Which hybrid models really work for a brick & mortar and online business combination

 

LINKS AND RESOURCES

Personal Trainer Development Center:

Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books, and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness, Inc., and many more. Originally from Toronto, Jon spends his winters exploring the World with his wife and son.

In this value-packed episode which was a special edition never released fireside chat from the 2020 Virtual Vigor Ground Summit. We touch on everything from what Jon would do right now if he were to go into opening a brick & mortar business and how the online space is shaping itself, to the finances of a fit pro and how to build security and wealth – and a lot in between. This is a can’t miss episode for Fit Pros.

Let's go.

IN THIS EPISODE YOU’LL LEARN

=> How Jon would build a brick & mortar business if he was building it right now (step-by-step)

=> Why Jon focuses on BIG goals and “asymmetrical risk” (what that is and why you need to understand it to win very big in business)

=> What Jon believes is the perfect business and behind the scenes of his business

=>  How to build out program design templates that save you and your company massive amounts of time

=> How to design a smaller brick & mortar gym that is coupled with specific program design and maximizes square footage verse profits

=> 2 reasons you should not open a brick & mortar business (and still crush it in the fitness space)

=> A MUST skillset to develop in the coming 3-5 years that you should double down on

=> A habit Jon does daily to connect and build relationships that you should steal

=> The importance of knowing how money works (and the competitive advantage it gives you)

=> The biggest money mistakes coaches make and the how to fix them (we’ll give you actionable steps)

=> Understanding how debt works and examples of how you can make yourself a lot more money (with what you already have)

=> Jon’s top 3 money management tips for coaches, starting with “working back from profitability” (discover what that means and how to use it)

=> Jon's online coaching model for profitability (a model you can use for yourself and your business)

=> A detailed breakdown of what type of online businesses you can build for best profits, and at what point in time you have to build a bigger team (have more oversight and insight on business from $100K - $10M)

=> Why Jon likes the “Profit First” model to get started but believes there is a better way to manage 

=> The long-term effects of building an online coaching business and what to look for so that you thrive and don’t fall apart

=> Which hybrid models really work for a brick & mortar and online business combination

LINKS AND RESOURCES

Personal Trainer Development Center: https://www.theptdc.com/

Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification

Jon’s FREE Program Design Software for Offline & Online Biz: www.theptdc.com/quickcoach/

Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2

Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber

Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/

Vigor Life Podcast · EP123: How to Succeed with Your Diet & A Coaches Guide to Financial Health w/ James Krieger

James Krieger is a scientist, trainer, bodybuilder, and author of the Weightology Research Review. He has a master’s degree in nutrition from the University of Florida and another in exercise science from Washington State. James also started Fit Pro Financial to help coaches develop financial health and learn how to manage and invest money so that it works for them.

I catch up with James to talk about the principles that help anyone succeed with nutrition long-term. We also break down some myths that have become obstacles for people to simplify and win when it comes to their diet. In the second part of the podcast, we dive into financial habits for coaches and how to be “financially healthy”, touching on principles, mindsets, as well as specific strategies to help you build your bank account and security.

Let's go.

IN THIS EPISODE YOU’LL LEARN

* Why most people who try to lose weight successfully don’t succeed at keeping it off (a bigger obstacle for most).

* The number 1 predictor of weight loss is dietary adherence - it’s by far the most important thing (and most difficult since our brains are wired to work against us).

* Why the Western-style diet overrides your signals of appetite regulation and makes you want to eat more food (without realizing it) and how to avoid that minefield.

* Why there is no "best diet" and the question that will help you determine which nutrition approach to go with.

* Why introducing as many barriers as possible can be a good strategy for weight/fat loss.

* The reason “working for your food” is a key strategy in success.

* 5 powerful strategies/rules for your daily nutrition that help clients achieve sustainable results.

* Why tracking your food even for a short period of time can be helpful for awareness (and what to do if you don’t want to track).

* A template I use with clients that have been successful at getting results without tracking calories.

* The reason less variety is a GOOD thing for nutrition success (and some studies on buffets that confirm why a lot of choices are detrimental).

* The reason exercise is SO important when it comes to maintaining weight loss (the scientific data is overwhelming on this).

* Why you MUST have a plan to not fall back into your old habits when you’re transitioning into “weight maintenance.”

* What is reverse dieting and why its more of a mental trick than it is a physiological adaptation that “protects your metabolism.”

* How being unfit and obese affects your decision-making and mental outlook in the world (and why strength training is a keystone habit).

* Why the financial habits of the average American are NOT good, and just like nutrition, is a skill set you must build. We dive into what and how.

* How James made money, lost it all, and then rebuilt it back up with rules and structure and what you can learn from it (and why being a day trader is the hardest “easy money” you’ll make).

* 2 BIG lessons when it comes to investing and trading.

* 3 out of 4 Americans don’t have enough savings to cover a $1,000 emergency (when the goal should be 6-12 months - we’ve learned that with COVID).

* Don’t buy s@*t you don’t need (filter it and factor in needs vs wants).