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I’ve been of Nir’s work starting with his first book “Hooked” that really dove into how to lock in behaviors and how companies get people to repeat behaviors. The second was “Indistractable” which has been very powerful since like most people, I get distracted! It was great to dive into the science, strategies, and tactics to help you improve your attention, not get distracted, and get work done that matters!
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit Forming Technology” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”
He is the author of two bestselling books, Hooked: How To Build Habit Forming Products and Indistrcatable: How To Control Your Attention & Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.
Indistractable received critical acclaim, winning the Outstanding Works Of Literature Award as well as being named one of the Best Business and Leadership Books Of The Year and one of the The Best Personal Development Books Of The Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, Harward Business Review Time Magazine and Psychology Today.
Nir invests in habit-forming products that improve users’ lives. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify), Kahoot, Canav, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App and Sunnyside.
IN THIS EPISODE YOU’LL LEARN:
=> Distraction is not something that happens to us it is an action that you took.
=> Shocking data about how much of your distraction comes from an external trigger (ping, ding or ring of your phone, or people)!
=> We get distracted not by what is happening outside of us but rather because whats happening inside of us.
=> What REALLY motivates us (it’s not what you’ve heard over and over again)!
=> How boredom, loneliness, fatigue, anxiety, stress, are the true culprits of our distraction.
=> How food is a big distraction from internal triggers and how diets, fitness, and lifestyle have a lot in common with productivity.
=> Time management is really ____________.
=> What you should and shouldn’t be doing with e-mail and meetings.
=> Why to do lists are one of the worst things that you can do for productivity.
=> How to turn your values into time and a powerful schedule that will help you achieve the most you ever have.
=> Control the inputs, not the outputs.
=> Why not scheduling important relationships is one of the biggest mistakes you’re making.
=> Real strategies that work on how to hack back on external distractions that are throwing you off and making your day busy and not productive.
=> The 3 pacts that will have you performing at levels you’ve never experience before.
=> Nir and Luka get vulnerable and share what they have implemented to become more indistractable.
=> Why changing your environment, hiring mentors, and finding a tribe can be a superpower.
=> How to create an indistractable workplace.
LINKS & RESOURCES:
Nir's Site: https://www.nirandfar.com/
Book: Indistractable https://a.co/d/3Ndjbrl
Book: Hooked https://a.co/d/iVUe8Jk
Luka’s Courses & Workshops www.LukaHocevar.com
Vigor Life Podcast https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka's YouTube https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
Since I save many of the questions I get on a weekly basis I always have a lot of firepower when it comes Q & A episodes, this one not being an exception. I was a bit crunched for time but packed the episode with as much value as possible while diving into certain topics deeper and giving full blown protocols.
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
It was great to have Eve Guzman on the show. After speaking at the same events, we got to chat about how to sustainably lose weight for good, nutrition coaching, and building an educational business that helps coaches help clients.
Eve Guzman, MLS (ASCP), is a nutritionist, personal trainer, business coach and CEO of MacroU, which aims to help women ditch fad diets, lose weight effectively, and build their metabolism through evidence-based coaching. She has personally lost more than 150 pounds through exercise and her macro nutrition philosophy, going from obese to a nationally qualified figure competitor. She inspires and educates women worldwide on ways to create sustainable healthy lifestyle changes to become their best selves. Eve’s mission is to see all women achieve real body goals by eating the foods they love for the rest of their life.
Eve is the creator of the Macro Nutrition Coaching Certification (Macro Mentorship) a 4-month NASM, AFAA, and ISSA approved CEU group coaching certificate program plus business course for health coaches.
IN THIS EPISODE YOU’LL LEARN:
=> The sneaky ways calories creep into our daily nutrition without paying attention to it (you won’t believe how much!).
=> How Eve finally discovered to lose 150 lbs and kept it off for good.
=> What gimmicks, fad diets and quick fixes did Eve try and what were her results.
=> The 3 key principles everyone must apply to have long term weight loss and health success.
=> Why the short term solutions you’re seeking out are crushing your long term success.
=> The shocking truth of how much the average American underestimates their daily calories.
=> Why tracking and data is so important and what to do if someone doesn’t want to track their food.
=> “I don’t eat that much” really means _________ .
=> How one meal a week can derail your weight loss efforts - you must hear this scenario.
=> Eve and I discuss the biggest culprits for things that have a lot of calories that we don’t think about but eat often.
=> The number one thing you must do as a coach and how not doing it will break trust and prevent you from helping the client.
=> What to do when clients come to you after watching a diet documentary and want to do it.
=> Strategies to eat the foods you want and still get the results you’re seeking.
=> How Eve built her nutrition coaching business through word of mouth and referrals.
=> The key components to building and maintaining a successful long term online nutrition coaching business.
LINKS & RESOURCES:
I wanted to share the principles and strategies I often talk about with clients to help them create sustainable change with their body and health. This speaks both to you as an individual looking for change or to coaches helping clients achieve meaningful change. There’s so much confusing information out there that it makes it harder to begin or to stick to something that will actually help you improve how you look, feel and perform.
I share principles, as well as strategies, tactics, and examples of how to attain true change, one that sticks for good and that most people can take on.
There’s theory, and then there’s application and real world experience of applying research. I share the real world experience and examples of how you can make 2024 your best year yet when it comes to your body.
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Athlete For Life: Compound-V 8-week Program www.LukaHocevar.com/compound-v/
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
It’s been a while so I went back through a pile of questions I’ve had from the past and organized them into training and nutrition questions, as well as coaching and business questions.
I break down the show and answer the training and nutrition questions in the first part of the show (up to 58 minutes) and the coaching and business questions the second part of the show.
I didn’t get through them all but we have plenty for another episode coming up in the near future.
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Athlete For Life: Compound-V 8-week Program
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
This was a interview that Ali Gilbert did with me on the Virtual Silverback Summit that I want to share with everyone as I dove into the Athlete For Life model of training, as well as diving into the mindset of growth, overcoming obstacles, and winning in life. I share how I approach my own training, both physical and mental, as well as that of my clients.
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Vigor Ground Fitness and Performance www.VigorGroundFitness.com
Luka’s Courses and Workshops www.LukaHocevar.com
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
I met Dr. Christle at an event we were both speaking at in Edmonton, Canada and after listening to her presentation, I knew I needed to get her on the podcast and talk about weight loss drugs, the why, what, how, and the misconceptions, challenges, and stigma around them as well as when they make sense, when they don’t, and the upsides and downsides. I wanted to learn more as I have clients on them and wanted to better navigate the space (it’s also something every coach should listen to as these conversations will become more and more frequent).
Dr. Christle Guevarra holds a Bachelor of Science in Chemistry and a Minor in Mathematics from San Francisco State University, a Master of Science in Organic Chemistry from the University of Wisconsin-Madison, and a Doctor of Osteopathic Medicine from the Western University of Health Sciences. Passionate about education, she was awarded a Pre-Doctoral Teaching Fellowship at the Western University of Health Sciences, where she taught first- and second-year osteopathic medical students.
Christle completed her Family Medicine residency at Crozer Health in PA, where she was awarded “Resident of the Year.” She then completed her Sports Medicine fellowship at the University of Nevada Las Vegas, where she worked with Division I Football, professional (boxing, MMA, basketball), and recreational athletes. Currently, she maintains a telemedicine private medical practice and also serves as an official traveling Team Physician for US Figure Skating.
As a firm advocate of Exercise Is Medicine, Christle believes in “practicing what you preach.” A former champion competitive powerlifter, she now enjoys lifting for physique enhancement while also training for Brazilian Jiu Jitsu.
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Dr. Christle Guevarra Instagram https://www.instagram.com/dr.christle/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
I met Joey as a coach in the fitness industry that was great at what he did and helped clients transform for close to a decade. From there her went online and built a six figure online coaching business and started to really understand copywriting, marketing, and especially offers and email marketing. He fell in love with it and has become a go-to high level copywriter and email marketing expert that helps blow up (all types) of businesses and it was great catching up and talking actionable steps for coaches to improve their copy, marketing, and email skills.
Joey Percia is a copywriter, marketing consultant, author, and fish taco slayer.
Over a decade ago after receiving his Master's degree in Exercise Science, Joey began traveling, learning, and being mentored by top health and fitness coaches. Now he writes and consults for some these same coaches who credit his approach to copywriting and marketing as “genuine, refreshing, and bad*ss.”
Although Joey primarily works with health and fitness businesses he’s had rockstar clients in many different industries including dating, pharmacy, cannabis, habit-building, digital marketing, online business development, self-development, real estate, chiropractic, and more.
Joey also writes about direct response marketing, fitness, business, and life on his blog.
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Joey Percia site: www.JoeyPercia.com
Joey Percia Instagram: https://www.instagram.com/joeypercia/
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
In 2020 because of what was going on in the world we had to turn our live Vigor Ground Fitness and Business Summit into a virtual event. While I love live events and was disappointed that we couldn’t put it on, we were able to bring close to 30 presenters on virtually with an incredible amount of value for the audience.
My conversation with Jordan was excellent and worth sharing with so many valuable nuggets, and while this conversation is years old, everything he talks about is relevant today. For any coach that wants to build an online business, really any business for that matter, this is a great listen!
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Jordan Syatt website https://www.syattfitness.com/
Jordan Syatt Instagram https://www.instagram.com/syattfitness/
Jordan Syatt Inner Circle https://www.syattfitness.com/join-my-inner-circle/
Jordan Syatt mini-podcast h
Vigor Life Podcast (iTunes) h
Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
I was really looking to this conversation with Mike Doehla, both from a standpoint of getting insight of what type of nutrition approach has worked of the 10k’s of clients Stronger U has helped but then also how Mike built up a powerhouse online nutrition coaching company to an 8-figure business without much marketing spend, and the behind the scenes look of the growth and obstacles along the way.
Mike Doehla Founder/CEO of Stronger U Nutrition created an online nutrition coaching company that helps tens of thousands of individuals in more than 50 countries. His personal mission is to help people have a more enjoyable life and he loves being able to improve the way the world eats. Mike enjoys travel, fitness, entrepreneurship, and good food. He resides in New Windsor NY with his wife Crista and his cat.
IN THIS EPISODE YOU’LL LEARN:
LINKS & RESOURCES:
Mike Doehla Instagram https://www.instagram.com/mikedoehla/
Stronger U Nutrition https://strongeru.com/
Luka Hocevar Course www.LukaHocevar.com
Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber
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