Female Founder World

Vitruvi's Customer Acquisition Strategy

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Air care is the last frontier in the 'better-for-you' business boom, and today's guest Sara Panton is the cofounder of Vitruvi, the air care category leader.

LINKS

Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584 
  • Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
  • Get 20% off Vitruvi with code FEMALEFOUNDER20: vitruvi.com 
  • Vitruvi affiliate program: https://vitruvi.com/pages/home-team 
  • https://grin.co/ 

    SHOWNOTES: 

    10:20 How to adopt a hero product strategy

    19:30 Inside the Vitruvi affiliate program

    22:50 Customer acquisition and top of funnel ideas

    25:30 Resource recommendations

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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