Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty focuses on strategies for capturing and retaining new clients in an auto repair shop. Michael emphasizes the importance of showing value through actions like introducing clients to technicians and explaining the benefits of services such as warranties and loaner cars. Additionally, he highlights the significance of understanding clients' preferences for communication, whether through phone, email, or in-person interactions.

00:00 Appointments limited, exploring options for new clients.

03:07 Is your shop client-ready and visually appealing?

09:24 Enhance client value through informative communication strategies.

11:20 Extracting details improves car diagnostics' effectiveness.

13:53 Service advisors question clients; window issues raise flags.

18:38 Show customers value with transparency and service.

23:04 Highlight your business's value in client emails.

24:19 Building value, and relationships; thanks to WorldPAC sponsorship.

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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at [email protected]. We look forward to connecting with you!