If your marketing, consults, or offers feel watered down, chances are you're stuck in suggestive mode when what you really need is assumptive authority. In this episode, I talk about why assumptive marketing, used by premium brands like Apple and Chanel, builds trust, attracts high value clients, and scales your business. I also break down the difference between assumptive and suggestive marketing, plus why this subtle mindset shift completely changes how your brand is perceived. Tune in to discover expert tips to upgrade your offers, consults, pricing, and packages to the next level.

 

HIGHLIGHTS

• What happens when assumptive marketing is missing.

• The danger of recommending “safe” starter plans.

• Why pricing based on time and effort limits your growth.

• What Apple and Chanel teach you about confident marketing.

• How neutrality and confidence create sales safety.

• Pricing rooted in outcomes vs. product/time.

• The psychology behind why assumptive messaging converts better.

 

RESOURCES + LINKS

Try Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

 

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com