We Have A Meeting

In the snippet from our recent episode with personal branding expert Ash Jones we discuss the importance of creating your personal brand for the long game and how this can lead you and your brand into new opportunities to making millions like Gary Vee and Alex Hormozi.

You can catch the full episode now on our channel : https://youtu.be/WBsPaYZZhnY?si=y0qUamvcydxCMKL6

More from Ash and Great Influence: https://www.linkedin.com/in/ash-jones-85363975/?originalSubdomain=uk / https://greatinfluence.com

Hear more from the Hosts:
Jack -https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac -https://www.linkedin.com/in/zac-thompson-33a9a39b/

Peter built a business tackling one of the biggest problems facing young people today: the skills gap.

In this episode, we break down why degrees aren’t enough anymore, why CVs are becoming irrelevant, and what actually gets you hired in today’s market.

We also touch on how the education system in the UK is affecting todays youth when finding a role in society.

More from our Guest: https://www.linkedin.com/in/peter-m-wood/?originalSubdomain=uk

Hear more from the Hosts:
Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit www.nooks.ai/wehaveameeting

In this week’s episode we sit down with Oscar to break down what actually makes YouTube videos grow.

We discuss why most creators focus on the wrong things, how titles and thumbnails influence whether people click, and the psychology behind videos that take off. Oscar explains the small change that helped double his views and how anyone building a brand online can apply the same thinking.

If you’re a founder, creator, or marketer trying to grow on YouTube, this episode will change how you think about content.

Learn more about Oscar Here: https://www.youtube.com/@oscarowenbiz

Hear more from the Hosts:
Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit https://www.nooks.ai

In this episode we sit down with Ash Jones, founder of Great Influence, the agency behind the personal brands of Steven Bartlett and Gary Neville.

Ash breaks down what it really takes to build a personal brand that creates leverage. We discuss why most founders stay invisible, the difference between attention and authority, and how long-term brand building turns into real commercial advantage.

This isn’t about posting for vanity, it’s about owning distribution, building trust, and creating demand over time.

If you’re serious about building authority in your industry, this episode is essential.

More from Ash and Great Influence:https://www.linkedin.com/in/ash-jones-85363975/?originalSubdomain=uk /https://greatinfluence.com

Hear more from the Hosts:
Jack -https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac -https://www.linkedin.com/in/zac-thompson-33a9a39b/

Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free athttps://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visithttps://www.nooks.ai

In this episode, we sit down with Jodie Cook, An entrepreneur, investor, and founder who built and sold a 7-figure social media agency before turning her focus to AI-powered systems.

We talk about building a business from 22, scaling to a team of 20, and what it really takes to create a company you can step away from. Jodie shares how her athlete mindset shaped her success, why most coaches struggle with lead generation, and how AI is transforming the way experts attract clients.

This is a conversation about leverage, discipline, scaling smart, and building businesses that don’t rely on you.

If you're a founder, coach, or entrepreneur navigating the AI shift, this one’s for you!

Enjoy :)

Learn more about Jodie - https://www.jodiecook.com
Hear more from the Hosts:
Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk
Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/
Brought to you by our amazing sponsors:
*Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham
*Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit https://www.nooks.ai

Salespeople who swear on their calls close 8% more deals. Marketing teams using pink and purple instead of "Series A Blues" get more attention. Companies that avoid pissing anyone off end up exciting no one.

In this episode, we sit down with Udi Ledergor, Chief Evangelist and former CMO at Gong, to unpack the psychology behind courageous marketing, the real impact of AI on sales teams, and why being different beats being better every single time.

Udi reveals how Gong built one of the most recognizable brands in B2B by rejecting best practices, embracing controversy, and creating a culture where teams feel safe to fail. From the drooling bulldog mascot that made enterprise customers angry, to the viral research on swearing in sales calls, to the plain-text email that generated 700 event registrations in hours—this is a masterclass in standing out in a sea of sameness.

We also dive deep into AI: what it can actually do right now, what it can't, and why the creators of ChatGPT don't use ChatGPT to run their revenue teams. Spoiler: AI isn't coming for your job. But salespeople who know how to use AI are coming for the jobs of those who don't.

What You'll Learn:

• Why swearing on sales calls increases win rates by 8%
• The danger of "best practices" and why boring is the biggest risk in B2B marketing
• How to build a brand that polarizes—without crossing the line
• The two buckets of AI: what it can automate vs. what it can guide you on
• Why OpenAI and Anthropic use Gong to run their revenue teams (and what that tells you about generic LLMs)
• The plain-text email experiment that got 700 event sign-ups in hours
• How to create psychological safety on your team so they take risks and do their best work
• Why indifference is worse than hate when it comes to your messaging

From privacy policy emails that went viral, to bulldogs on login screens, to the Starburst logo that refused to fit neatly into a square, this episode will change how you think about marketing, sales, and standing out in 2026.

If your brand feels invisible, your messaging feels safe, or your team feels stuck playing by the rules everyone else is playing by, this conversation will give you permission to break free.

Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at prospeo.io/wham

About the Guest:
Udi Ledergor is Chief Evangelist and former CMO at Gong, and author of the bestselling book Courageous Marketing: How to Take the Boring Out of B2B. He's known for building bold, unconventional marketing teams and helping sales leaders understand how AI is transforming their world.

Find Udi on LinkedIn and grab his book wherever books are sold.

Chapters:
00:00 Salespeople Who Swear Close 8% More Deals: The Research That Went Viral
02:15 Who Is Udi Ledergor: From Gong CMO to Chief Evangelist
04:30 Courageous Marketing: Why Different Beats Better Every Time
08:12 The Series A Blues Problem: How Gong Chose Pink and Purple
11:45 The Drooling Bulldog: When Enterprise Customers Hated the Brand
15:20 How to Be Polarizing Without Crossing the Line
19:03 The Plain-Text Email That Got 700 Event Registrations in Hours
23:47 AI vs Automation: What's Actually New and What's Just Rebranded
28:34 The Two Buckets of AI: Automation and Guidance
32:19 Why OpenAI Uses Gong to Run Their Revenue Team
36:55 Are We Losing Critical Thinking by Outsourcing to AI?
41:28 Building Courageous Teams: Psychological Safety and Process Accountability
47:12 The Privacy Policy Email That Went Viral on Twitter
50:45 One Question to Ask Yourself: How Can You Break Away From Boring Practices?

#CourageousMarketing #UdiLedergor #Gong #SalesPsychology #AIinSales #B2BMarketing #WeHaveAMeeting

Does dropping an F-bomb actually close more deals?

Udi Ledergor shared the data point that shocked the sales world: salespeople who swear on calls have an 8% higher win rate than those who don't. The reaction was instant chaos. One-third of people were appalled, calling it "unprofessional." The other two-thirds? They knew we were onto something real.

In this sneak peek with Udi Ledergor, we dive into the controversial "Profanity Study" and the philosophy of Courageous Marketing.

Key takeaways:

• Why "safe" marketing is actually the most dangerous strategy
• The psychology behind why polarising content wins
• Why indifference is the true enemy of sales growth

Subscribe for the full episode dropping tomorrow!

Chapters:

00:00 The Swearing Sales Stat That Broke the Internet

00:35 The Marketer's Dream: When Half Love It and Half Hate It

00:52 The Indifference Problem: If Nobody's Pissed Off, Nobody Cares

01:45 The Core Domain Exercise: Defining Your Brand Identity

02:08 What People Say When You Leave the Room: The Jeff Bezos Brand Test

02:20 From Best Practices to Courageous Marketing: Making the Transition

Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham

#SalesAdvice #CourageousMarketing #B2BMarketing #Polarizing #SalesPsychology #WeHaveAMeeting

Sell me this pen.

You've heard the line in every sales training video. You've seen it in The Wolf of Wall Street. But can you actually do it? Can you walk up to a stranger on the street in Manchester and convince them to buy a pen they don't need, don't want, and already own?

In this episode, Jack and Zac hit the streets to find out. No script. No warm leads. Just one pen, one city, and a whole lot of rejection. They test every sales tactic in the book: feature dumping, pain point discovery, urgency creation, value-based selling, and even the classic "can you hold this for me?" pattern interrupt.

What they discover is brutal, hilarious, and surprisingly insightful. Because selling a pen to a stranger isn't about the pen at all. It's about understanding human psychology, reading the room, asking the right questions, and knowing when to walk away.

In this episode, you'll see:

• Why feature dumping fails (even when the pen is "full of ink and never been chewed")

• The power of pain point discovery and crisis-based selling

• How value perception changes based on context and emotion

• Why your opener matters more than your pitch

• The moment someone valued the pen at £10,000 (and why they still didn't buy)

• What happens when your product is competing with smartphones, notes apps, and apathy

From waitresses who need pens to save lives, to facility managers who'd pay anything in a moment of crisis, to Swiss students who haven't touched a pen in years—this episode is a masterclass in real-world sales psychology, rejection handling, and the art of the cold approach.

No one bought the pen. But the lessons? Priceless.

Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham

Chapters:
00:00 The Challenge: Can We Sell a Pen on the Streets of Manchester?
01:23 First Attempt: The 30p Offer That Almost Worked
03:45 The Creative Pen Pitch: Would You Pay £500 for Ideas?
06:12 Targeting the Street Team: The Backup Pen Strategy
08:34 Crisis Selling: What Would You Pay to Save a Life?
11:56 The Facility Manager: When a Pen Becomes Priceless
14:20 Sponsored by Prospeo: 98% More Effective Data
15:47 The Swiss Student: A World Without Pens
18:03 Pattern Interrupt Fail: Can You Hold This for Me?
19:25 Feature Dumping: Why Telling Doesn't Sell
22:10 The £10,000 Offer: Value in a Moment of Crisis
24:55 The Verdict: Did We Sell the Pen?

#SalesPsychology #ColdSelling #StreetSales #SellMeThisPen #SalesTips #WeHaveAMeeting

You think you’re sending a meeting invite. Your team feels like they’ve just received a summons.

In this episode on effective workplace communication, expert Chris Fenning reveals why the "blank calendar invite" is destroying your team's productivity. He shares his 3-part TPO Framework (Topic, Purpose, Output) to cut meeting times in half.

What you’ll learn:

• How to start every meeting so people instantly know why they’re there

• The TPO framework that cuts meeting time in half

• The polite sentence that brings a hijacked meeting back on track

• How to write emails people actually reply to

• How to communicate clearly between teams, experts, and non-experts

Chapters:
00:00 The Meeting Framework That Changes Everything: Topic, Purpose, Output

01:14 Who Is Chris Fenning: Helping People Communicate 7% More Efficiently

02:02 The Symptoms of Bad Communication: Glazed Eyes and Endless Meetings

02:51 The First Minute of Every Meeting: Getting Everyone on the Same Page

06:38 The Amazon Six-Page Memo: Why It's Terrible for Most Companies

10:53 Regaining Control: What to Do When Meetings Go Off Track

15:54 The Education Gap: Why Nobody Teaches Us to Communicate at Work

18:48 University of Chris: Building a Communication Curriculum That Actually Works

21:38 Technical Teams vs Business: Bridging the Jargon Gap with Perspective and Impact

24:38 The Email Revolution: Subject Lines, Brevity, and the 30-40% Reduction

34:41 Making Training Stick: The Forgetting Curve and the Power of Repetition

37:23 Energising Your Team: The Anti-Icebreaker Approach to Training

40:33 AI and Communication: Custom GPTs, Chatbots, and the Ikea Success Story

About the Guest:

Chris Fenning is a communication expert helping technical teams and business leaders speak the same language.

Website: chrisfenning.com

LinkedIn: Chris Fenning

Join the conversation: What's the most pointless meeting you've sat through this week? Tell us in the comments! 👇

#WorkplaceCommunication #ProductivityTips #ChrisFenning #WeHaveAMeeting

Stop writing emails until you watch this. You’re not bad at email, you’ve just been taught wrong. Here are 3 mistakes filling up your inbox (and how to fix them today).

In this sneak peek from our full conversation with communication expert Chris Fenning, we break down the simple changes that can cut your inbox volume by 30–40%. If your inbox feels endless, this clip will change how you write immediately.

What you'll learn in this clip:

• Why "being polite" in emails actually backfires & wastes time
• The 1-minute structure that saves hours of back-and-forth
• Why most subject lines get ignored (and how to fix yours)
• The simple change one company used to reduce weekly emails by 40%

00:00 Where Everyone Gets Email Wrong: Subject Lines That Actually Work

00:13 The Columbia Email Problem: Why We're All Drowning in Messages

00:40 The Golden Rule: As Few Words as Possible

00:55 Skip the Small Talk: Why Social Niceties Kill Email Effectiveness

01:34 The Perfect Email Introduction: Tell Me What You Need Immediately

02:01 The 30-40% Fewer Emails Result: Real-World Proof This Works

Subscribe to watch the full episode tomorrow. Get the complete framework, real-world examples, and learn how to apply these skills to your meetings and internal updates.