Web Design Business with Josh Hall

Divi legend, agency owner and white-label expert Geno Quiroz is back on the podcast, this time to open up about his recent personal journey on health and work-life balance.

In This Episode

00:00 - Introduction
03:53 - Greeting to Geno
10:18 - A wake-up call
13:00 - Priority shift
16:55 - Have a morning routine
22:51 - An impossible goal
24:40 - More about relationships
27:17 - Learning from others
32:02 - Work life schedule
38:39 - Proper hustle timeline
42:26 - Disguised as the hustle
46:56 - When to swallow your pride   
50:44 - Is it sustainable
54:49 - Most important sales tactic
59:05 - Being TOO transparent
1:04:45 - Working on yourself
1:08:35 - Being available to others
1:13:06 - Staying positive
1:16:28 - Personable, relational sales
1:20:25 - Looking ahead
1:27:39 - If you feel overwhelmed

Get all links, resources and show notes at:

https://joshhall.co/210

Josh shares what’s included in websites that go generally between 5-10k so that you can build a 6-figure web design business without selling social media, ads and other digital marketing services.

In This Episode

00:00 - Introduction
05:58 - Don’t do it all
08:31 - The trick to it
10:49 - 1) Strong conversion
12:30 - Design tip
14:04 - 2) Website strategy
18:05 - 3) Good messaging
20:47 - 4) SEO foundation
23:49 - 5) Show results
28:08 - Recap

Get all links, resources and show notes at:

https://joshhall.co/209

Sarah Newland of KeyboardSmash shares her top tips for making an amazing client experience and strong pipeline of clients by organizing the processes, sequences and operations in your web design business.

In This Episode

00:00 - Introduction
03:10 - Greeting to Sarah
08:03 - Diversify or simplify
12:17 - Wasting money on shiny
15:19 - Learn self-awareness
19:58 - Advocating software
21:13 - Monitor the pipeline
24:31 - Filtering clients
26:39 - Tracking always
28:46 - Follow-up importance
31:14 - Do something different
34:46 - Deadlines and pricing
37:00 - Too much communication
39:27 - Boundaries
42:51 - Keeping leads
48:59 - Email marketing or CRM
50:28 - Tags on email list
55:50 - Top process categories
59:31 - Choose the tools
1:01:41 - Final thought

Get all links, resources and show notes at:

https://joshhall.co/208

Andrew Palmer, the founder of Bertha.ai, an AI based tool for helping web designers with copy and content on websites, joins the show to share his insight on where AI is in web design today and the role it looks to play in the future for web designers.

In This Episode

00:00 - Introduction
02:51 - Greeting to Andrew
04:12 - Birth of Bertha
07:35 - Pain point for Bertha
09:38 - Helping clients
11:14 - Killing the copywriter
16:05 - A Quick Win
17:54 - What is the AI role
22:03 - How it thinks
25:13 - Personal reservations 
26:59 - The positive side
31:52 - Next in web design
34:54 - I did what you told me
37:18 - Difference between us
39:31 - For the designer and DIYer
44:05 - It keeps the history
46:00 - User interaction
48:37 - We already use AI
49:56 - Algorithms

Get all links, resources and show notes at:

https://joshhall.co/207

Josh shares his thoughts on whether or not you NEED to be on social media to get web design clients these days.

In This Episode

00:00 - Introduction
01:09 - Do you need socials
06:19 - LinkedIn
10:34 - 1) Utilize Blogging
13:02 - 2) Educate
14:14 - 3) Network in person
16:44 - 4) Build an email list
19:08 - 5) Get referrals   
20:40 - Bonus - YouTube
Tips to being ON Socials
22:52 - 1) Start small
24:41 - 2) Create SOP’s
25:43 - 3) Hire it out
27:17 - 4) Types of content
28:22 - 5) Be personable

Get all links, resources and show notes at:

https://joshhall.co/206

We hear from Nick Monaghan, one of Josh’s students, who took his web design business to 6-figures fast but did it in a very messy way. Nick shares openly about the things he did right but more importantly the things he did wrong in his first year of business so that you can take the lessons and apply them to taking your business to 100k or more per year in a not-so-messy way.

In This Episode

00:00 - Introduction
02:47 - Greeting to Nick
04:42 - Photographer to design
09:44 - Use your strengths
11:05 - Growth mindset
13:32 - Scary vision
16:34 - Three main tips
20:45 - Building the business
25:22 - Burn the ships
27:16 - I did it my way
29:31 - A suggestion
31:16 - Walking the dog
33:54 - Not your wheelhouse
37:28 - Scaling wisdom
44:28 - Your journey versus others
47:51 - Breaking down budget
50:13 - Self-aware
57:09 - When to scale
1:00:38 - Evaluate quarterly
1:05:09 - Have community
1:08:55 - Next for Nick
1:12:25 - Breakdown 1 mil

Get all links, resources and show notes at:

https://joshhall.co/205

In part 2 of our mini series on Selling SEO, co-founder of Pathfinder SEO Lindsay Halsey joins us to share the ins and outs of how to sell SEO as a recurring revenue stream and how to scale up to monthly retainers that are billed at several thousand dollars per month.

In This Episode

00:00 - Introduction
03:31 - Greeting to Lindsay
06:13 - Perfect world start
09:45 - Know the scenario
10:33 - Helping designers sell
14:43 - Packaging
15:59 - Audit or Assessment
18:38 - SEO foundation
22:33 - When to add-on
26:26 - Freedom of SEO
31:18 - Amount of depth to go
34:55 - How to price
37:28 - Changing prices
43:59 - Plan differentiator
47:36 - Industry roles
53:45 - Publishing for clients
56:44 - SEO Maintenance
1:01:31 - Getting results
1:06:49 - Resources to start

Get all links, resources and show notes at:

https://joshhall.co/204

Lead innovator at respona.com Farzad Rashidi joins us in part 1 of this mini SEO series to help you decide if SEO is a service you want to pursue as a part of your web design suite of services and if so, how to do it successfully.

In This Episode

00:00 - Introduction
04:34 - Greeting to Farzad
07:55 - Customer journey
12:21 - What is the main driver
17:58 - Backwards building
19:42 - Allocation of resources
23:24 - Too much content
25:11 - Quality is not a plus
29:21 - Whole process
31:46 - Farzad surprises Josh
33:28 - No spam, build relationships
36:54 - Follow the process
43:33 - Co-opetition
49:26 - Being good at all
54:58 - Consistency
1:01:03 - Gifts from Farzad
1:03:48 - Best place to start
1:04:36 - Scientific SEO formula

Get all links, resources and show notes at:

https://joshhall.co/203

Josh shares his top 3 tips for transitioning from brand strategy and graphic design services to web design becoming your main service.

In This Episode

00:00 - Introduction
01:34 - The reason why
02:09 - 1) Secondary Service
05:22 - Make it premium
08:00 - Don’t advertise
09:52 - 2) Phase it out
11:57 - Put limitations
12:18 - Time constraints
13:57 - Partner with others
15:23 - 3) Remove completely
16:10 - Alert clients
16:39 - An upsell opportunity
18:09 - Referrals
21:24 - Final recap
22:19 - Bonus tip

Get all links, resources and show notes at:

https://joshhall.co/202

Web designer business coach Shannon Mattern is on the podcast to share her thoughts on web design pricing and the mindset of raising rates confidently, pricing so you can have a profitable business, weeding out cheap clients and much more.

In This Episode

00:00 - introduction
03:43 - Greeting to Shannon
07:36 - Self-taught to burn-out
13:08 - Business coach advice
16:06 - Mindset shift
18:45 - Charge for experience
20:51 - Faster = more profitable
25:20 - Helping others
28:22 - Golden handcuffs
30:36 - Finding the sweet spot
31:48 - Do it scared
34:04 - Client’s wallets
37:13 - Rule of 10x
39:13 - Appropriate verbiage
43:35 - Control the variables
52:47 - Bringing clients in
59:30 - Price increase coping
1:01:36 - Websites as commodities
1:06:59 - Financial goals
1:12:39 - Planning ahead
1:22:34 - Control the timeline
1:29:29 - Final thoughts

Get all links, resources and show notes at:

https://joshhall.co/201