How can Wendy's change their prices in new ways but still make their customers happy? And, how can hospitals and doctors learn from how places like Wendy's handle changing their prices?

Join us for another special crossover episode, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and our amazing guest and friend, Tony Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here. 

We will touch on such topics as:

• Why Wendy's talking about changing prices and deals on their menu caused a stir?
• The strong public reaction to Wendy's pricing strategy.
• The psychological aspects of pricing and consumer behavior.
• The change in prices is based on demand areas like healthcare. 
• Wendy's Approach Strategic Missteps or Genius?
• Introducing the "pay it forward" idea.
• Tips for healthcare offices to get involved with their communities and encourage people to help each other out.
• The importance of sharing stories from patients who had great outcomes.
• What healthcare places need to think about legally and morally when they try out new pricing or service ideas.

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