What's the single most powerful lever for business growth in today's cluttered online landscape? It's becoming known for something specific - what I call being "famous for" your unique contribution. 

When I started my coaching journey, being a generalist was enough to pay the bills. As the digital space became increasingly crowded, I pivoted from health coaching to business coaching, then to digital products, each time finding temporary success until the market saturated. By 2022, I hit what human design calls a "generator plateau" my business revenue declined, and I felt deeply disconnected from my work.

The breakthrough came when I strategically positioned myself at the intersection of human design and marketing. This wasn't just another niche; it was a perfect alignment of my three decades of marketing expertise, my passion for human design, and what I'm actually designed to embody as a 5/1 profile. The result? My business exploded, and I've never felt more authentic or lit up by my work.

Your "famous for" statement isn't about limiting yourself to a narrow box. Instead, it's about finding the beautiful fusion of how you're designed, what you've lived and learned, where you're most confident, and—crucially—what people actually want from you and will pay you for. This clarity becomes the foundation from which everything else in your business hangs.

Are you clear on what you're designed to be famous for? This question could be the key to taking your business to the next level. Subscribe and leave a review if this episode sparked something in you—I'd love to hear your thoughts!

PS you can join the Souled Out Offers by Design waitlist HERE

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